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KBA is Headed to D.C.!
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A delegation of 31 Kentucky broadcasters will be traveling to Washington, D.C. next week for KBA's annual legislative lobbying trip.
The group is schedule to meet with all six of our state Congressmen and our two state Senators. Prior to the "Hill" visits Chris Winkle KBA Chairman and Chris Aldridge Chair-elect, along with Gary White, KBA president and Laura Cole, KBA COO will participate in the NAB Legislative Leadership program.
This year our message to Congress covers three areas. 1. Ensure Changes to the Communications Act Protect Broadcast Viewers.
2. Oppose a Performance Tax on Local Radio Broadcasters.
3. Oppose Reforms to the Tax Treatment of Advertising Costs.
We are fortunate that our members of Congress have repeatedly told us they are "with us" on all of these issues that could potentially harm local broadcasters. |
KBA Supports FCC Modifying Station Contest Rules
All 50 State Broadcasters Associations, including Kentucky, joined in filing comments with the FCC in support of its rule making proposal that would amend the Station Contest Rule to give radio and television stations the option, in lieu of over-the-air broadcasts, of disclosing the terms of their station contents via their own websites or any Internet website that is publicly accessible. It was argued that giving broadcasters the flexibility to choose between on-air and online station contest disclosures will better enable them to reach and inform their audiences. The comments also pointed out that this flexibility will also bring broadcast licensees one step closer to regulatory parity with their cable, satellite, and internet competitors, to whom the Station Contest Rule does not apply.
The states urged the Commission to be careful not to unduly encumber the online disclosure option. Specifically, we objected to any requirement that licensees broadcast the "complete and direct" website address where contest terms are located "each time" a licensee makes any mention or reference to a station contest. Rather, we proposed that the new rule require the announcement of the website's home address (e.g., "wxyz.com") only when the station affirmatively promotes the contest. Additionally, we urged the Commission to refrain from micro-managing stations that choose to post contest disclosures on the Internet because there is no reason for the Commission to depart from its long-standing policy of leaving the manner of disclosure to the licensee's discretion.
In response to the Commission's proposal to establish record retention requirements, we argued that since the State Associations agree that station contest rules posted online should be available 24/7 during the contest, for free, and without any registration requirement (subject to technical outages and other force majeure events), we saw no reason to adopt retention requirements, particularly given that such a requirement would be better dealt with at the state level. The Joint Comments were filed by the law firm of Pillsbury Winthrop Shaw Pittman LLP in Washington, D.C. at behalf of members of the National Alliance of State Broadcast Associations (NASBA).
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WLLK-FM Finalist for Crystal Radio Award!
WLLK-FM in Somerset has been announced as one of the 50 finalists for the 28th Annual Crystal Radio Awards announced by the National Association of Broadcasters. The Crystal Awards recognize radio stations for their outstanding year-round commitment to community service. Winners will be announced at the NAB Radio Luncheon, April 14, during the 2015 NAB Show in Las Vegas. Click Here for a full list of the finalists.
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 LBS Sales Assistant
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! This week's Videos: Building Profitable RelationshipsCustomer Rapport: Click here asGary Moore brings us ANOTHER(!) jam-packed session on skill sets that actually matter in your sales efforts! Learn all about building a solid rapport with your customers and what KFC has to do with your sales success!Skill Sets to D.I.E. F.O.R Part 1: Click here as Gary Moore brings us a jam-packed session on skill sets that actually matter in your sales efforts!The Power of Words: Click here as Mark Levy shares some great tips on how to reduce the tension inherent in telling a prospect that they are wrong about you or your station. Incorrect assertions need to be addressed and the way we do so makes a huge difference in the probability of building a stronger relationship with that potential client! |
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The 2015 EAS Schedule has been posted on the KBA website: Click Here!The next required monthly test will be March 18 at 10:37 p.m. and will orginate from WUKY-FM. *On March 3 at 10:17 a.m. there will also be a tornado drill conducted by the National Weather Service, under the TOR header, and therefore does not qualify as a Required Monthly Test for March. |
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February 24-25
Annual DC Lobbying Trip
April 11-16
NAB Show, Las Vegas
September 30- October 2
NAB Radio Show, Atlanta, Ga.
October 8-10
Small Market Television Exchange,
Austin, Texas
October 12-13
Annual Conference, Lexington
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Thank you to our PEP sponsors! 
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
A service that could save you thousands of dollars in FCC fines.
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Chris Winkle, Chairman
| Gary White, President/CEO
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