|
We Need Your Help!
|
Please direct the following survey to the appropriate person at your station for completion. Help the KBA spread the word on how much radio and television stations support and improve the communities in Kentucky while we are in Washington later this month.
The KBA will be using the information you provide in the survey below to create a letter to give to our members of Congress during our meetings with them on the 24th and 25th. It is important that members of Congress understand - and truly appreciate - everything broadcasters do locally that is indispensable to the public. This means community service, disaster or storm coverage, investigative reporting and the myriad of other things radio and television stations do day in and day out to benefit their communities. So we need your help in generating a localism letter outlining the great work your radio and television stations do in the communities of Kentucky. 2015 is going to be the year of "localism" and this will be a fantastic tool to use during our hill visits at State Leadership Conference -- and all year long. The NAB Government Relations team and Senator Smith will also use these letters from all the states when they are visiting with members and staff on the hill. We will also absolutely need anecdotal information for stations in EVERY district in order for our localism letter to have the most effect. Please help us create this letter by completing the survey below: Click Here to Complete the Survey!
|
EAS Advisory - IPAWS Test: Please forward to Chief Operator, Engineering, Programming
On Wednesday, February 11 th at 12:00pm EST, the IPAWS Program Management Office (PMO), FEMA, Dept. of Homeland Security, will host a technical webinar regarding EAS device configuration in preparation for the State/regional test on March 18, 2015.
This webinar will include step-by-step reviews of how to configure the various types of EAS devices for the IPAWS test along with a brief explanation of the technical background of IPAWS and WEA. While IPAWS participation is currently discretionary, there is talk the Commission may, at some point, make it mandatory. I strongly recommend all stations take appropriate steps to ensure the ability to process IPAWS alerts.
A reminder E-cast and any additional information will be sent prior to the webinar.
Greg Happel, SECC Chair
Phone- (270) 325-4120 E-mail- greg@kba.org
|
Last Week to Submit High School Scholarship Applications!
The Kentucky Broadcasters' Association (KBA) Scholarship Fund is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations. In 2015 the KBA will award fourteen (14) scholarship grants of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.
The grants will be used to assist the student in the payment of tuition, fees, books, and room and board.
For more information and to submit the scholarship application:
Deadline: February 13
|
RAB Monthly Webinar 
Inbound Marketing: Turn Strangers into Customers
One-Hour, Live Online Webinar
Thursday, February 12, 2015
11:00 am Eastern/10:00 am Central
Presenter: Matt Sunshine, The Center for Sales Strategy (CSS)
Before internet, sales math was simple: 100 calls = 30 contacts = 10 prospects = 3 meetings = 1 client. Now, people no longer answer their phones and dialing for dollars doesn't work the way it used to do. Inbound Marketing's success is making it one of the most popular sales and marketing techniques in use. Discover how your station's website, social media, and other assets can radically increase the number of qualified prospecting leads and generate more sales RAB WEBINAR CONNECTION DETAILS Join: http://rab.adobeconnect.com/inbound2015/ and Enter as a GUEST using your FIRST AND LAST NAME.
Audio: over computer or 800-244-2500, PIN 550122# NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.RAB Webinars are FREE for KBA Members!
|
 LBS Sales Assistant
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! This week's Videos: Those MillennialsMillennial Dining: Click here as Eric Moore discusses the well-known trend of Millennials' leaving fast food and going to fast casual restaurants instead. But did you know that there is another, even more profitable (for you!) side to that story? Watch the video to find out how much MORE popular dining at convenience stores is with this group!Millennial Banking: Click here as Eric Moore offers some practical ideas that LOCAL banks across the country are using to attract the Millennial generation.Millennial Stereotypes: Click here as Eric Moore covers the reasons why the Millennial generation is undergoing a shift in values and in the way they make shopping decisions and gives you five things to remember when marketing to the 25-34 year old segment. |
|
|
The 2015 EAS Schedule has been posted on the KBA website: Click Here!The next required monthly test will be February 11 at 12:07 p.m. and will orginate from EOC. |
|
February 24-25
Annual DC Lobbying Trip
April 11-16
NAB Show, Las Vegas
September 30- October 2
NAB Radio Show, Atlanta, Ga.
October 8-10
Small Market Television Exchange,
Austin, Texas
October 12-13
Annual Conference, Lexington
|
Like KBA on Facebook!
 Follow us on Twitter!
|
Thank you to our PEP sponsors! 
|
|
|
