Please Share with ALL Station Personnel!
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The Kentucky Broadcasters' Association (KBA) Scholarship Fund is a post-secondary partial scholarship grant program for children of employees of Kentucky radio and television stations. In 2015 the KBA will award fourteen (14) scholarship grants of fifteen hundred dollars ($1,500) each to qualified sons and daughters of employees of Kentucky broadcast stations.
Deadline: February 6
The grants will be used to assist the student in the payment of tuition, fees, books, and room and board. A scholarship committee will review each application and will award the scholarship grants based on the following criteria:
- One of the student's parents must be either: (a) a full time employee of a station on the date of the application deadline, or; (b) a part-time employee of a station on the date of the application deadline and has been employed as a part-time employee at the Kentucky station for a period of one year prior to the application deadline.
- The student must attend full-time a college, university, vocational school, institute of technology, or academy that awards academic degrees or professional certifications.
- There is no minimum GPA requirement to apply. However, preference will be shown to students who demonstrate good scholastic ability.
- Extracurricular activities (clubs, athletics, church, community service, part-time employment, etc.) will be considered in evaluating each applicant.
- Preference will be given to students with financial need.
- Grants may be awarded for undergraduate, graduate, and post graduate programs.
- Grants are made on an annual basis and are non-renewable.
For more information and to submit the scholarship application:
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PEP Traffic Reporting and Updates
Are you receiving the traffic updates each month for PEP? If not, contact us immediately and we will get you added to the email list.
All PEP traffic instructions and spots can also be found on the KBA website at http://kba.org/PEP.aspx
Also, please make sure you are reporting your monthly numbers at the end of each month. The KBA sends monthly reports to all sponsors and we want to be sure to include a list of all spots played each month. Did you know you can send in your monthly reports by email? Simply send your affidavits or total spots played to PEP@kba.org. If you have any questions, please do not hesitate to contact Laura at Laura@kba.org. Thank you for your support of the PEP program! It is the life blood of the KBA and allows for all the wonderful member benefits that are offered!
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RAB Monthly Webinar
Inbound Marketing: Turn Strangers into Customers
One-Hour, Live Online Webinar
Thursday, February 12, 2015
11:00 am Eastern/10:00 am Central
Presenter: Matt Sunshine, The Center for Sales Strategy (CSS)
Before internet, sales math was simple: 100 calls = 30 contacts = 10 prospects = 3 meetings = 1 client. Now, people no longer answer their phones and dialing for dollars doesn't work the way it used to do. Inbound Marketing's success is making it one of the most popular sales and marketing techniques in use. Discover how your station's website, social media, and other assets can radically increase the number of qualified prospecting leads and generate more sales RAB WEBINAR CONNECTION DETAILS Join: http://rab.adobeconnect.com/inbound2015/ and Enter as a GUEST using your FIRST AND LAST NAME. Audio: over computer or 800-244-2500, PIN 550122# NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.RAB Webinars are FREE for KBA Members!
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 LBS Sales Assistant
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! This week's Videos: Social Media and Your StationCapitalize on Social Media: Click here as LBS Social Media expert, Steve Weaver addresses some thoughts on the future of social media, relevant social media trends, platform misconceptions, how to capitalize as a broadcaster, how to capitalize as a remarketer, how to catch up to the present and prepare for the future, and answers questions directly from broadcast professionals like you!Integrating Digital without Compromising Broadcast Revenues: Click here for Gary Moore's sessions on integrating your station's advertising solutions to produce incremental revenue!Digital Sales Strategies: Click here for this series, recorded live at the NYSBA Sales Managers training, as Stephen Warley addresses common challenges managers face with digital advertising.
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The 2015 EAS Schedule has been posted on the KBA website: Click Here!The next required monthly test will be February 11 at 12:07 p.m. and will orginate from EOC.
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February 24-25 Annual DC Lobbying Trip
April 11-16 NAB Show, Las Vegas
September 30- October 2 NAB Radio Show, Atlanta, Ga.
October 8-10 Small Market Television Exchange, Austin, Texas
October 12-13 Annual Conference, Lexington
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Thank you to our PEP sponsors!
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