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Last Chance to Register the for TV Sales and Media Seminars Next Week
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KBA is bringing Robert Russo to Kentucky for 2 FREE seminars next week! Robert Russo's seminar and training will point out how local cable is stealing money not just from the broadcast side of our business but from all sides of our business, and they are doing it as their share of market penetration and viewers are declining at a rapid pace! He will highlight the strength of broadcast, the advent of our growing digital opportunities and our D2 stations as well as the erosion of the local MSO's has given us an even stronger story about the effectiveness of broadcast and how it can make your local clients more money! KBA will host 2 seminars in January, one for the Lexington and Eastern Kentucky Markets and one for the Louisville and Western Kentucky Markets. Robert will customize each seminar for these markets. Dates and Locations: Lexington and Eastern Kentucky Markets:
January 13, 2015
10 a.m. - 2 p.m.
Signature Club, 3256 Landsdowne Dr., Lexington
Lunch will be provided
Louisville and Western Kentucky Markets:
January 14, 2015
11 a.m. - 3 p.m.
Junior Achievement of Kentuckiana, 140 W. Muhammad Blvd. Louisville Lunch will be provided. If you are planning to attend, please contact us by simply replying to this email with your name, station and which location you are attending. |
NAB Now Accepting Nominations for the Crystal Radio Awards!
Since 1987, the NAB Crystal Radio Awards have recognized radio stations for their outstanding year-round commitment to community service. Last year, WDHR-FM in Pikeville was one of the recipients of the award.
Click here for more information and the nomination form. The entry window closes on Saturday, January 31 at 5 p.m. EST.
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NABEF Celebration of Service America Awards Call for Nominations!
The NAB Education Foundation (NABEF) hosts the Celebration of Service to America Awards to honor the outstanding public service commitment of local television and radio broadcasters.
Click here for more information and the nomination form.
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CALL FOR ENTRIES: 2015 Kentucky AP Broadcasters Contest Week
The 2015 Kentucky AP Broadcasters Awards Contest is designed to recognize Kentucky AP members and staffers for outstanding performance in journalism. The competition is open to all AP members in Kentucky and outside Kentucky with designated market areas that extend into Kentucky. To be eligible to enter, entries must be about news, features or sports that occurred solely in Kentucky. Entries must have been broadcast in calendar year 2014.
The entry deadline is Friday, Jan. 30, 2015. Click here for more information.
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RAB Monthly Webinar 
Did you know the RAB monthly webinar is FREE to KBA Members??
January's Webinar:
Radio Advertising Bureau's
The Key to Auto Advertising: Integration
One-Hour, Live Online Webinar
Thursday, January 22, 2015
(11:00 am Eastern/10:00 am Central)
For many auto dealers, their second or third biggest expenditure is their advertising investment. But with more car buyers researching their purchases, automakers are making interactive media a cornerstone of their overall marketing efforts.
Bob Shuman, immediate past chairman of the North American International Auto Show in Detroit, and owner of Shuman Chrysler Dodge Jeep Ram, will give suggestions on how radio salespeople should approach dealers as marketing budgets evolve.
Lisa Phillips, Director of Digital Sales at Connoisseur Media Long Island, will outline integrated campaigns her stations have developed to successfully grow auto dealer business.
Learn what dealers are buying, how radio fits into their plans, and case studies and ideas to keep dealers dollars on your station.RAB WEBINAR CONNECTION DETAILS:
Join: http://rab.adobeconnect.com/auto2015/ and Enter as a GUEST using your FIRST AND LAST NAME.
Audio: over computer or 800-244-2500, PIN 550122# NOTE: AdobeConnect recommends using Internet Explorer. If you do not have Internet Explorer, Safari is the next best.
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 LBS Sales Assistant
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! This week's Videos: AppointmentsAppointments: Click here as Paul Weyland covers some common mistakes broadcast sellers make in the appointment-setting process and gives some alternative approaches to increase your chances of getting in from of the decision maker!More Appointments: Click here as Mark Levy begins a series on effectively getting appointments with prospective customers. In this session, Mark shows that even the small things can make a big difference. Appointments over the Telephone: Click here as Gary Moore offers nine tips for you to use in enhancing your telephone prospecting skills. These are an absolute MUST for today's local broadcast sales professional! |
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The 2015 EAS Schedule has been posted on the KBA website: Click Here!The first required monthly test will be January 14 at 10:37 a.m. and will orginate from WHAS/WAMZ. |
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January 13
TV Sales and Media Seminar, Lexington
January 14
TV Sales and Media Seminar, Louisville
February 24-25
Annual DC Lobbying Trip
April 11-16
NAB Show, Las Vegas
September 30- October 2
NAB Radio Show, Atlanta, Ga.
October 8-10
Small Market Television Exchange,
Austin, Texas
October 12-13
Annual Conference, Lexington
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Thank you to our PEP sponsors! 
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