1) Please provide an overview of what Investortools is and what it does.

 

Investortools is a software company serving institutional fixed income investors. It provides portfolio management systems and credit analysis systems as subscription services. The company also provides software-related consulting services and solutions. More than 100 people, in three different companies, develop our software, serve our clients, and promote our services. The firm's headquarters is in Yorkville, Illinois, and our people work in Illinois, Texas, other US locations, Scotland, and Bangladesh. Investortools stock is owned by more than 70 individuals, almost all of whom are employees or their family members. The company's three core values are dependence on God, a client-centered perspective and a long-term strategic focus.  

 

    Paul R. Daniels

Executive Committee Chairmain

Investortools, Inc.

 

2) When was Investortools started and how have your markets changed since then?

 

The business was founded in 1983 (incorporated in 1985), in response to the portfolio management needs of an institutional investment management organization, where I had been a bond portfolio manager. By 1983 I was supervising others buying and selling securities for our employer's mutual funds. Computer programs then available to us were accounting systems designed for controllers, not money managers. I went to my boss with the basic idea of developing a system designed for portfolio managers and received his permission to work on this project while still in my regular job. Part of the deal that we made was that my employer would be able to use the resulting system. Therefore the firm benefited from the early efforts toward what became Perform. Later they decided to work on development of an in-house portfolio system, but eventually they subscribed to Perform. The first programmer for our original portfolio system was my older son, Dan Daniels, working part-time at first. The part-time soon became full-time. Dan and I are Investortools' co-founders, and he leads the company's product development groups.

 

In those days, software companies typically sold their systems for large, up-front purchase costs and charged recurring maintenance fees. In contrast, Investortools' business model always has been to license its products to its clients via subscriptions.

 

Another change in the software market is today's greater realization by businesses of the cost-efficiency of using optimal software, whether self-developed or purchased. Business managers increasingly realize that wise software expenditures can reduce overall costs while increasing productivity.

 

Universal recognition by professional fixed income money managers of their need for analytic systems has brought a profound change in the level of sophistication of their portfolio work. Not only are software solutions the norm now, but bond and portfolio analyses have become considerably more complicated. Institutional bond managers continually expect more complex and nuanced analysis.

 

Besides growing analytic requirements, the most pronounced long-term trend in the last 5-10 years has been the desire for software to provide more "operational" assistance. Compliance and trading features are a growing need in the bond management community. We are continually implementing and enhancing such features.

 

3) What products does Investortools offer?

 

Perform is a leading portfolio management system used by institutional managers of municipal bond portfolios. Perform increasingly is being used with U.S. Government, Federal Agency, corporate, and other taxable fixed income securities. CreditScope, the credit system with data provided by Merritt Research Services, LLC, is a repository of credit data, credit models, and creditworthiness conclusions of subscribers' analysts; CreditScope includes internal credit document management features. Its credit models can produce standard and proprietary measures of creditworthiness based on peer-ranking or range-scoring. Investortools' clients with both CreditScope and Perform enjoy significant benefits of integration of these systems. That integration allows them to easily shift focus among four levels of discrete data: credit level, issue level, holding level, and ticket level. And the integration of CreditScope and Perform means that reports and graphs can pull information from all four levels.

 

There are specialized versions of Perform. For money managers of multiple private accounts, we offer two Perform for Private Clients (Perform FPC-I and FPC-II) systems which enhance efficiency in allocating trades, considering investment targets, compliance limits, and policy guidelines. And Perform for Securities Dealers (Perform FSD) facilitates sell-side analysis of institutional client portfolios.

 

A functional extension of Perform is the Custom Index Manager, for analyzing portfolio risks, returns, and attribution in comparison with industry benchmarks of bonds in the Barclays Capital Indices, or the Standard & Poor's Municipal Bond Indices, or the Bank of America Merrill Lynch Fixed Income Indices.

 

Smart is a specialized portfolio system for money market instruments and other short-term securities, both taxable and tax-exempt. Smart was named for the acronym Short Maturity Analytic and Reporting Tool. Its compliance features correspond to regulatory requirements of the SEC's Rule 2a-7; including elaborate stress testing and policy compliance.

 

Energy Credit Manager is for utilities to track, analyze and administer counterparty risks from long and short positions in electric power and natural gas.

 

4) Who are your clients, and how do they benefit from using your products?

 

You likely have heard the names of many if not most of our clients. They are financial institutions that manage fixed income holdings, whether owned directly or owned by their clients. Most are banks, mutual fund families, private account managers, insurance companies, and securities dealers.

 

In the early days of Investortools, clients used Perform largely as an analytic system, and they still do, to evaluate characteristics of bond portfolios. Those characteristics include sensitivity to future interest rate changes. In recent years, we have increasingly added Perform features for trading operations. Operational features include rules to define optimal characteristics of holdings - and allocation "suggestions" for traders or portfolio managers to revise before execution of trades. CreditScope makes it easy for analysts to rank credits against other credits, based on multivariate models which can be proprietary. And with the integration of CreditScope and Perform, portfolio managers and analysts can more easily evaluate the creditworthiness of holdings and potential holdings.

 

5) Describe how Perform is being designed to broaden its market.

 

For many years, our clients have used Perform for both municipal and taxable securities. But that system's primary reputation was in municipals, partly because it was largely designed for them and handles them so well. So Perform became known as a "muni" system. In order to make Perform more of a taxable system, we have been systematically designing and adding features focused on taxable holdings. So far, the market acceptance of those efforts has been encouraging. A number of prominent clients use Perform to efficiently manage taxable portfolios.

 

6) How do participants in the fixed income markets benefit from using Perform?

 

There still is considerable market inefficiency in the fixed income markets, especially in municipals -- because market participants, individually and within any organization, focus on only a small percentage of municipal credits and issues. I believe that over the years, Perform has given its subscribers a relative advantage in the long process whereby market participants - very slowly - increase overall market efficiency.

 

Perform offers four main values: analytical precision and sophistication; operational tools (such as trading and compliance features) to grow assets while minimizing headcount; integration with credit and risk experts; and finally, just being on the same platform as so many other institutional managers provides a level of standardization and trust.

 

7) When you mentioned CreditScope's credit models, you referred to peer-ranking and range-scoring. What is the difference?

 

I consider peer-ranking the most valuable capability of CreditScope. Standard CreditScope Rank models report percentile rankings of credits, based on weighted sub-rankings of selected credit characteristics applied to comparable peer groups. As alternatives to standard models, users can develop their own credit models. Using an easy set-up for the CreditScope multivariate ranking model, a user can select and weight his or her own credit characteristics for sub-rankings.

Unlike the peer-ranking model, which suggests creditworthiness based on relative strength or weakness percentiles, CreditScope's range-scoring model, a recent addition, provides credit scores based on absolute measures. The range-scoring model provides user-set ranges of user-determined credit criteria to create scores. This model has the burden of needing to be monitored and revised if and as credit standards change.

  

8) What are the data sources for your products?

 

For the portfolio systems, we provide some data, but bond descriptive information and market pricing typically are imported from a file, an internal data warehouse, or a commercial data provider. This gives our Perform and Smart clients complete freedom to select their own data providers. CreditScope includes financial, utilization, and demographic data from Merritt Research Services, LLC.

 

Perform for Securities Dealers' holdings data comes from the respective money manager institutional clients.

 

Custom Index Manager gets its bond-level data from the index providers, Barclays Capital, Standard & Poor's, and/or Bank of America Merrill Lynch.

 

Credit data in Energy Credit Manager comes from Merritt Research Services, LLC and Mergent, Inc.

 

For more information on our products, please visit our website.

 

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This is a regular profile featuring BDA member firms including the products and services they offer the fixed income markets.  For more information on this profile series or the BDA generally please contact Jen Elmi in the BDA's DC office at jelmi@bdamerica.org or 202-204-7903.