ASQ-LA Quality News
September 2013
ASQ-LA September Issue Contains:
September 11th Member Meeting
Message from the Chair
ASQ-LA New & Renewal Members
Certification Exam Dates
ASQLA Leadership Team Listing


Welcome to the September Edition of the ASQ-LA Newsletter.

Looking forward to see you at our September 11th Member Meeting which will be at Mattel in El Segundo. If you plan to attend the meeting, YOU MUST RSVP to Chen Low 310-334-7044, pager 310-353-8293 or e-mail [email protected], no-later-than Noon on Monday, September 9th, so he can get the list of attendees to Mattel Security.
ASQ-LA is looking forward to your attendance at this month's program.
Harold Martinez
Newsletter Chair


Dr. Michael Shore

Mattel, Inc.

Bret Pfost

Disneyland Resort

Jennifer Thompson

Costco Wholesale


    ASQLA MEMBER MEETING - September 11, 2013

"Customer Satisfaction Panel"


Please join the ASQLA Section 0700 for its monthly member meeting on Wednesday, September 11th. The meeting will be at Mattel in El Segundo.  This meeting is an opportunity to network with other Quality professionals and to learn about current techniques & technologies. Our guest speakers this month is a panel with Jennifer Thompson of Costco Wholesale, Dr. Michael Shore, Mattel, Inc. and Bret Pfost of Disneyland Resort speaking on "Customer Satisfaction." 
Jennifer Thompson, Director -- Global Non-Foods Quality Assurance and Product Safety for Costco Wholesale  is presenting on "The Philosophy of Costco Culture of Member Service." Her presentation will discuss Costco Wholesale philosophy's focused and driven by "Transparency", "Access" and "Answers" to their Member's comments and questions. Costco is driven by simplicity and innovative ways to service their members. The organization has empowered everyone who works for Costco to know it is always the "right" thing to do if you are servicing a member. She will touch on this philosophy and how this approach has instituted trust from their members and service as one of the fundamental aspects to their simple and efficient operational process.

Jennifer Thompson currently serves as the Director of the Global Non-Foods Quality Assurance and Product Safety programs for Costco Wholesale.  Jennifer's additional responsibilities include oversight of the Global Non-Food Factory Audit program and co-chair of the Product Incident and Recall committee who oversee reporting obligations at the country, state and local levels for consumer product safety related issues. She is a member of the management team delegated to directly contact and make herself available for any member inquiries related to product performance, safety or recalled merchandise questions.


During her 15 year career with Costco Jennifer has held positions in the Non Foods Merchandising, Warehouse Operations, Membership and Compliance teams. Jennifer holds a Bachelor of Arts in Communications from Western Washington University and 2 certifications from St. Louis University in Product Safety Management.


Michael Shore, Ph.D. is the Vice President, Global Consumer Insights for Mattel Inc. Dr. Michael Shore's presentation is titled, "Kid Satisfaction: An overview of Mattel's Insights process and how the voice of the consumer is incorporated into product development and innovation initiatives.


Dr. Michael Shore is responsible for research on all Mattel brands (including Fisher Price). Over the past 15 years, he has had responsibility for investigating kids', parents' and adults' attitudes towards toys and play across all categories including dolls, action figures, vehicles, board games, digital, plush, sports, crafts, construction, and infant/preschool products.


During his tenure, Michael has surfaced many of the foundational insights around toy preferences and play behavior that Mattel uses to guide business strategy, innovation, and new product development. He has partnered with multiple universities and leaders in the field to investigate the significance and importance of play in kids' lives.


Michael's specific areas of research interest have included play behavior, new play platforms and technologies, and surfacing key social and emotional benefits associated with play. Over the years, Michael's research on toys and play has extended throughout the world including Europe, Latin America, and Asia. He has presented at multiple conferences and Universities and has degrees in Clinical, and Organizational Psychology.


Bret Pfost, Senior Manager, Food Operations, Safety, Training, Quality and Compliance, presentation's Title is "The Happiest Results on Earth." We live in an age where nameless, faceless communication is the norm.  At Disney, our Quality Audits provide the Auditor (Leader) and Auditee (Employee) with immediate face to face engagement. By performing these daily Quality audits we are fostering an open dialog among people who are working together to accomplish the same Guest Service goal. Our goal is to build a Culture of outstanding Guest Service in supporting our 4 keys of Safety, Courtesy, Show, and Efficiency. "At the Happiest Place on Earth" (Disneyland Resort) success relies on the satisfaction of ALL of us!

With almost 30 years of experience at the Disneyland Resort in Anaheim, Bret Pfost has gained diverse operations experience, Resort knowledge, strong Leadership, and sound business sense. In his role as Senior Manager, Food Operations, Safety, Training, Quality and Compliance, Bret influences a positive Resort experience with Safety, Courtesy Show, and Efficiency as the foundation for a successful business in the Food division.


Bret began his career with the Disneyland Resort in 1984 as Foods Host and has since gone to hold a variety of leadership roles within Operations, including Food and Beverage, Attractions, Resort Development for the openings of Disney's California Adventure and Tokyo Disney Sea. In 2004, Bret became the Site Leader for California in regards to World Safety and Accessibility for the Walt Disney Company. As the Site Leader for California, he has enjoyed the opportunity to Audit the Safe practices of Disneyland Paris, Walt Disney World in Florida, Tokyo Disneyland, Tokyo Disney Sea, and Hong Kong Disneyland.  In addition, Bret has spoken in Rome, Argentina, and Canada in regards to the 4 keys and Disney's performance alignment model. He is a senior member of ASQ (American Society of Quality) and spends his free time volunteering at the Food Bank to assist underprivileged families. Bret resides 3 blocks from the "Surf" in sunny Huntington Beach, California.


The program will be held at 2nd Floor Main Conference Room at Mattel 333 Continental Boulevard El Segundo, CA 90245-5012. This meeting is an opportunity to network with other Quality Professionals, learn about quality related topics and earn 0.3 Recertification Units. Registration and networking starts at 5:30 PM. The meeting runs from 6:00 to 7:30 PM. Crackers, Cookies, Coffee & Water will be provided at no charge.


You MUST RSVP to Chen Low 310-334-7044, pager 310-353-8293 or e-mail [email protected], no-later-than Noon on Monday, September 9th, so he can get the list of attendees to Mattel Security.




Message from the Chair - Lane Parrott



Back to school is not just for kids!


As students return to school, it is time for ASQ Members to think education too. What are you doing to educate yourself?  What are you doing to expand your mind? Think about it, if you are not getting better, then you are getting worse. "Use it or lose it."

Here are some ideas:

  • Come to an ASQ Meeting: Travel to a meeting instead of sitting on the couch. Meet new people. Talk to people other than co-workers and family. Eat interesting snacks. Watch a presentation. Ask questions. Listen to people's questions. Win a door prize!
  • Register for Quality Day: This year's topic is "Leading Change in Quality" It is on November 9th in Pomona. There will be multiple speakers and 150+ ASQ members to speak with. Contact Chen Low for details
  • Take a Course: CQE starts October 12th and the CQA starts October 19th.  Contact Lane Parrott or Cathy Martin to register.
  • Read a BookWrite a book review and submit it to our newsletter 
  • Attend Leadership Team Meetings: Join us at our next meeting and find out how you can support our dynamic group. Help us help members just like you. The next meeting is Wednesday, September 4, 2013; 5:30 PM at CSUDH Extended Education Building.


BE ACKNOWLEDGED FOR YOUR ACCOMPLISHMENTS - If you have three (3) or more current ASQ Certifications and you attend our November Meeting, you will be awarded a Certificate of Achievement, an ASQLA coffee mug and a gift card. 

ASQLA Website Advertising 

For information on placing an ad through ASQLA, contact Advertising Chair at (310)383-2393, [email protected].



ASQ-Los Angeles
Section 0700
New and Renewal Members




 Timothy F. CulbrethPolypeptide Laboratories
MSRachael F. Shagott Munchkin, Inc
MRRichard P. Carter Harman International
MRJohn L. Funke AMP Research
MRFrank J. Petullo Northrop Grumman
 Bridget O'Mara HRL Laboratories, LLC
 Angelina Albert 
MSMargaret E. Meehan Pneudraulics Inc
 Fernando V. Ramirez Rogerson Aircraft Corporation
MRSDelia C. Debord Advanced Bionics LLC
 Tom PellegriniCBRE Group, Inc.
 Neil A. Schaber 
 Kevin D. AmackerRapiscan Systems
 Donna HudsonHRL Laboratories, LLC
 Jocelyn Willis 
 Jong H. ParkMerle Norman Cosmetics
 Solomon G. Zerihun 
 Darrell A. SwanN/A
MRJorge PerezParker Hannifin Water Purification Division
MRDarin R. Hall 
 Neha Padwal 
MRRonald IndradjajaJet Propulsion Laboratory
 Maral Poladian 





ASQ Certification Exams


Application Deadline

October 18, 2013


Late Application

Fee ($50) Deadline

October 23, 2013


Exam Date

December 7, 2013



Quality Engineer(CQE)

Quality Auditor(CQA)

Six Sigma Green Belt (SSGB)

Software Quality Eng. (CSQE)

Quality Improvement Assoc (CQIA)

Calibration Technician(CCT)

Quality Process Analyst (CQPA)



Application Deadline

January 10, 2014


Late Application

Fee ($50) Deadline

January 15, 2014

Exam Date

March 1, 2014


Six Sigma Black Belt(SSBB)

Mgr of Qual/Org Excel (CMQ/OE)

Quality Inspector(CQI)

Quality Technician(CQT)

Biomedical Auditor(CBD)

Reliability Engineer(CRE)

HACCP Auditor(CHA)






for more information.


Cal State Dominguez Hills BSQA & MSQA Programs

sponsor certification preparation courses, See certification

page on


Did you know that Joe DeSimone is our section's Certification and Recertification expert and Chair? Joe is available for your tough questions at [email protected] else you can find answers to your general questions at This page is very helpful. Check out the Certification Handbook: 21 pages of detailed certification facts!




To recertify, make sure you complete the NEW! Recertification Journal(Press here for the .pdf) dated August 2013, which indicates the new fees: One certification is $69 and two or more are $89. You must include payment with your application.
The easiest way to recertify is to scan your completed application with credit card information and supporting documents and Email to our Recertification Chair: [email protected]
You can also mail your package to P.O. Box 1291, San Pedro, CA 90731.
NOTE: You must send a check. Joe is too busy to chase you and will not review you package without payment. In fact Joe could use help with Recertification!



Time: 5:30 - 6:00 Networking & Dinner

6:00 - 8:00 Meeting


CSUDH Extended Education Bldg

1000 Victoria St., Carson, CA 90745

Contact: Lane Parrott, Chair

(310) 489-9018

[email protected],

Dates: 1st Wednesday of the Month(not in July and December)




Officers & Committee Chairs of ASQ Los Angeles Section 700


CHAIR: Lane Parrott - 310-489-9018 [email protected]

CHAIR ELECT: Catherine Martin - 310-616-0936 [email protected]

SECRETARY: Catherine Martin - 310-616-0936 [email protected]

TREASURER: Jim Morrison - 310-541-1417 - [email protected]

PAST CHAIR/Executive Advisory: Chen Low - 310-334-7044 - [email protected]
Arrangements:  Chen Low - 310-334-7044 - [email protected]

 Job Listing: Armen Yeghoian - 818-912-9272 - [email protected]

Website Chair: Alan Wang - 310-383-2393 - [email protected]

Membership: Lisa Uhrig - 310-283-1197 - [email protected]

 Education: Bill Trappen - 760-723-7718 - [email protected]

CSUDH Liaison: Milt Krivokuca - 949-892-7994 - [email protected]

Certification: Joe DeSimone - 424-772-6371 - [email protected]

Re-certification: Joe DeSimone - 424-772-6371 - [email protected]

Newsletter: Harold Martinez - 310-214-1606 - [email protected]

Awards and Recognition: Imre Fischer - 949-493-3914 - [email protected]

Quality Management Process (QMP): Peter Crosson - 310-819-0944 - [email protected]

Financial Audit: Michael Schaffer - 310-895-0802 - [email protected]

-Simon Collier Quality Award:  Imre Fischer - 949-493-3914 - [email protected]

    Publicity & Advertising Chair: : Alan Wang - 310-383-2393 - [email protected] 

 Voice of the Customer: Deanna Kerylow - 714-519-5162 - [email protected]  
Communications Chair: Rhonda Y. Hayes - 310-334-0381 - [email protected]