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November 2013
In This Issue
Featured Title: Good Guys
More Resources
Excerpt: A.C.E. Your Values
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Energize has always contended that the elements of effective volunteer management transcend organizations, no matter their different settings or goals. Still, we often overlook good ideas and practices happening in organizations that aren't in our field of practice. Energize challenges you to fill your volunteer management horn of plenty by harvesting ideas from organizations unlike yours.

resource Featured Resources
Good Guys: The Eight Steps to Limitless Possibility for Fraternity Recruitment
by Matthew G. Mattson and Joshua A. Orendi
Good Guys

Learn how to develop a dynamic membership development campaign by applying great, practical tips from two college fraternity leaders. (This is not just for recruiting volunteers on campus and is especially relevant to reaching young adults!)



Read an excerpt from this book below.


This e-book is available in e-book (PDF) format for immediate download (US$12.00).


Order Good Guys today!
resource2 More Resources
A-Z of VolunteersThe A-Z of Volunteering and Asylum: A Handbook for Managers
Written in the UK for organizations involving refugees and asylum-seekers, this handbook is also useful for dealing with any new immigrant population or situations in which participants have divergent cultural backgrounds.  

This book is available as an e-book (PDF format) for immediate download (US$14.00). Order The A-Z of Volunteering and Asylum.

Running a Safe and Effective Mentoring ProgramRunning a Safe and Effective Mentoring Program
This how-to guide provides a clear, systematic way of implementing mentoring best practices including 10 Quality Assurance Standards. Why not ensure that any volunteer involvement in your organization is following those standards? Very applicable to programs in which volunteers counsel others.  

This book is available as an e-book (PDF format) for immediate download (US$22.00). Order Running a Safe and Effective Mentoring Program


Volunteer Management in Cultural InstitutionsVolunteer Management in Cultural Institutions
Written about leading volunteers in arts settings, many sections of this book offer practical advice for any setting (although written in Hungary, in English!). Chapter 4, "Volunteer Coordinator as Strategist," helps all leaders of volunteer involvement to create a broad view of volunteering as integral to the whole organization.  

This book is available as an e-book (PDF format) for immediate download (US$15.50). Order Volunteer Management in Cultural Institutions.


Volunteer Management for Animal Care OrganizationsVolunteer Management for Animal Care Organizations (free)
Geared specifically to the animal shelter environment but chock full of best practices such as chapter 2, "Developing Good Staff-Volunteer Relationships." Since it's offered free thanks to the Humane Society of the U.S., why wouldn't you download a copy and get inspiration from all the sample forms, flyers, and policies?  

This book is available as an e-book (PDF format) for immediate download, free. Download Volunteer Management for Animal Care Organizations.

What Can I Say?What Can I Say?: A Guide to Visiting Friends and Family Who Are Ill
A clear, concise guide on how to communicate with people who are ill. Obviously applicable to training hospital or hospice volunteers, this small e-booklet can be useful in the many programs in which volunteers provide service directly to people in need. 

This book is available as an e-book (PDF format) for immediate download (US$4.95). Order What Can I Say?


You Cannot Be SeriousYou Cannot Be Serious: A Guide to Involving Volunteers with Mental Health Problems
Packed with practical information, stories, tools and resources, this guide provides support and advice for people committed to making their organizations more socially inclusive. Learn that individuals with mental health problems can serve as volunteers in many of our organizations.  

This book is available as an e-book (PDF format) for immediate download (US$10.00). Order You Cannot Be Serious.


You Cannot Be SeriousBranch Networks in the 21st Century: A Handbook
Find balance between the autonomy of a regional office and the goals of national-level management. This is essential reading for any large organization working with branches, chapters, affiliates, or other local groups. Written in the UK but concepts are universally applicable. 

This book is available as an e-book (PDF format) for immediate download (US$16.00). Order Branch Networks.



e-Volunteerism: The Electronic Journal of the Volunteer Community 

  • Journal subscribers can log in here to read all the articles below.
  • Non-subscribers can read all the articles and more with affordable 48-hour access to the journal.

Finding and Keeping Volunteers in Sport and Recreation: What the Research Tells Us
Studies from New Zealand confirm the importance of sport as a setting for volunteering - surveys in many countries show that sport and recreation is often the field in which most people volunteer. So, can the findings in New Zealand tell us all more about how to attract and keep volunteers?


Volunteers In Action: Engaging Volunteers in the HIV/AIDS Sector
This research project set out to correct a gap in knowledge and to increase the capacity of volunteer managers by understanding motivation, recruitment, screening, recognition and support. All volunteer-involving organizations will relate to and learn from the project findings.


When Disaster Strikes: Getting Volunteer Resources to the Right Place at the Right Time
As volunteer managers, our best strategy is to prepare a disaster volunteer management plan well before a disaster strikes. Planning ahead not only makes it easier to respond at the time of a disaster (should you ever have to!), it is also an effective strategy for minimizing risks for both volunteers and your organization.


Subscribe now and get immediate access to all of the above articles, plus everything in the current issue of the journal and its 13-year archive.

ResourcesBook Excerpt


Excerpted from, Good Guys, Matthew G. Mattson and Joshua A. Orendi.


Note: This book excerpt comes from a guide for service fraternities to increase membership and membership contribution. In the reading below, replace the word "fraternity" with "organization" and you'll immediately see how this advice can help any member or all-volunteer organization improve its appeal to current and prospective members.


[A.C.E.-ing your values] is about the quality of your current and future members. It is also about whether your chapter abides by the "truth in advertising" law.


In this step, your organization re-commits to Achieving, Communicating, and Expecting (A.C.E.) the values of the fraternity. Doing what you say you'll do as an organization is vital for successful recruitment. After all, who would join a group of hypocrites, liars or con-artists?


In order to not exemplify any of those unflattering terms you must actively exemplify the fraternal values you do espouse. Those values are displayed internally through your rituals, teachings, and code of conduct. Externally, those values are announced loudly through your publications, history and mission statement. People outside of your organization have a predetermined idea of what you are supposed to represent, so you are expected to do what you say you will do. All you have to do as an organization is A.C.E. your values!


1. Achieving
To achieve one's values, one must first know and embrace them. Once you have pried open the secret closet, blown the dust off the ritual book, and taken a peek inside, take the time to consider what changes in your organization and personal life need to be made in order to know that you are ACHIEVING what your founders hoped for. If you aren't working to achieve your fraternity's values, you may be leading your prospective members into something they aren't expecting.


2. Communicating
Your words, your outward appearances, and your actions are clearly COMMUNICATING your beliefs. Every minute of every day your members are sending messages to the world about what a fraternity man that wears your letters is all about. This is great, if the message is on target with your stated purpose. What is your chapter communicating?


3. Expecting
You must also EXPECT the values that you espouse as an organization of your members, and especially of yourself. This means holding each other accountable to the pledges that you make as brothers. Prospective members can tell when a chapter lacks integrity. Do you actually hold your members accountable to the things you say are expected of them?


In recruitment, when you A.C.E. your values, you:

  • Create a better public image.
  • Get more brothers involved in recruitment.
  • Prepare your brothers to help others understand your organization (because you understand it).
  • Separate your chapter from other "frats" on campus.
  • Establish a benchmark for identifying quality new members.

Permission is granted for organizations to reprint this excerpt. Reprints must provide full acknowledgment of source, as provided:


Good Guys: The Eight Steps to Limitless Possibility for Fraternity Recruitment, Matthew G. Mattson and Joshua A. Orendi (Phired Up Productions, 2006). Available in the Energize, Inc. Online Bookstore at



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