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Exhibition marketing guideline
Exhibition marketing works, period. The effectiveness and extent to which your exhibition marketing campaign works is also very much within your control.
- Plan your strategy and select the opportunities carefully - there are many opportunities; some are far better than others.
- Your display needs to reflect and accommodate the message you are trying to put across. As is the case with fishing, your display is the bait to attract the kind of fish you are looking for. Bear in mind that you're not the only one fishing; a couple of mismatched, old-school pull up banners doesn't do it. There are many cost effective options available in the market place.
- Set your appointments before you even get to your expo. Only the brave, or the foolish, travel thousands of kilometres to an appointment they hope will come together when they get there. have! Setting appointments with the right contacts in advance is easier than you think.
- Ensure that you have a simple, easy way to get the contacts you make at the expo directly into your mailing list so that they receive the information you promised them directly after the expo and into the future.
tourismZA specialises in providing these aspects of exhibition marketing to the tourism industry. Feel free to email us or call any of our consultants we will gladly discuss and guide you through this process for free advice. We will help you:
- plan your exhibition marketing strategy,
- design and build a display that 100% meets your specific requirements
- Coordinate contact and appointments with your target market before during and after the expo
- Provide you with a state of the art online communication platform for newsletters, event management and newsflashes
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