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Money 101:
Personal Money Planning's Newsletter
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Money 101
FEBRUARY 23, 2013 |
Howdy!
Just a quick reminder: Dan Campbell and I are hosting a free seminar on Thursday, February 28 from 6 p.m. to 8:30 p.m. at the Lexington Suites Wichita Falls (1917 Elmwood). We'll cover ideas for setting financial goals, planning for retirement, and estate planning. Call the office at 940-692-6885 or email me to RSVP.
Have a great week!
--Gary |
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Gary's Soapbox: Guest Article
by Personal Money Planning's Marketing Specialist, Tina Haapala
2013 Conference Recap
(Tina's View)
I was excited to get the opportunity to attend the TDAmeritrade conference in San Diego this year. While my focus was on marketing topics, I also had a chance to experience some of the financial ideas my colleagues deal with daily. In addition, the keynote speakers all left me with food for thought. So, I've taken over Gary's Soapbox this week to share my take on my first ever financial industry conference and trade show.
Ah, yes, the trade show. I'd attended trade shows in the audio/visual industry with my previous employer, and the main ideas are the same. Attract people to your booth with the best loot in order to introduce them to your product or service. One booth kept us entertained with magic tricks. Trade show attendees are on the lookout for the best "stuff," and because of this, I think their message can get lost in the shuffle. What saves them-next to the super-yummy gourmet popcorn they are offering is a precise, detailed explanation of their company and its benefits. Sure, you may think of the company as the Popcorn Guys, but if you are planning on working with Popcorn Guys, their gimmick was successful.
"What are those kids thinking?" One of the break-outs I attended attempted to answer this question. Its focus was on so-called Generation Y and Generation X, and how they viewed retirement. Generation Y (younger than 30) is creating tons of information for marketers and others to learn about them by sharing most of their lives online. They are sometimes called the Facebook generation. Because of this, they are likely to compare their financial situations with their peers, rather than focus on their individual needs. The most mature Generation X-ers are turning 50. The presentation called them the first generation of divorce. This means they have been pretty self-reliant in their lives, so they trust themselves first and will spend time analyzing their retirement options-that is, once they decide it's important.
Condoleezza Rice. Malcolm Gladwell. Alan Simpson. Erskine Bowles. These were the speakers at this year's conference. They all shared great information and stories. If there was one thread that united their messages, I would say it was that reasonable people must work together to achieve important goals. Each speaker may have been focusing on different goals, people, or the definition of "reasonable," but, for me it became clear that when it comes to balancing the national budget or balancing personal priorities we have to understand our individual responsibilities to get the job done, but know that we are not in the fight alone.
--Tina Haapala
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Gary's Latest Articles
From Times Record News
Is the Honeymoon Over?
Are you and your sweetheart disagreeing about where the money should go? Before the problems escalate, take some time to learn how to communicate better, and keep that Valentine's Day feeling all year long. Read More...
Planning for College
If you are going to be responsible for a child's college education, how do you know how much you should be saving? This article shows a real-life example of a parent using a popular online tool. Read More... |
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Money 101:
February Monthly Market Monitor
The most recent Monthly Market Monitor includes charts and graphs showing recent economic developments worldwide. Click here...
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FINAL THOUGHT
The Banker and the Frog
A banker was walking in the park one day when she noticed a large frog sitting along the side of the pond.
As she was walking by, the frog suddenly piped up and said, "Excuse me...but...ummm... would you happen to be a banker?"
The banker responded, "Why yes, I am a banker. Why do you ask?"
"Well," says the frog, "I was a forecasting economist, and my forecasts didn't turn out so well. The CEO I worked for put a spell on me and turned me into a frog. The spell can be broken if a banker will kiss me. Then I can return to being a forecasting economist."
The banker paused for a moment, then reached out, picked up the frog, put him in her purse, and began walking along.
After a few minutes the frog piped up, "Hey, what are you doing? If you will just give me a kiss I can walk along on my own and you won't have to carry me."
The banker stopped, looked down at the frog, and said "True... but you're worth a lot more to me as a talking frog than as a forecasting economist."
Have a great weekend! Sincerely, 
Gary Silverman
Personal Money Planning |
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DISCLOSURE
This newsletter is produced by Gary Silverman, dba Personal Money Planning, a registered investment advisor located in Wichita Falls, Texas.
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