Message from Greg Cummins

ACT/NSW Director

Previous messages from my fellow board members come with great advice; keeping  your finger on the pulse with regular maintenance and presenting your wash to

the best of your ability is the first initial perception of your customers.  

The real question is, "how do we turn these customers into regular users of your wash"?  ACWA Surveys have shown that on average people wash their car 8 times a year. If this is a typical scenario at your wash, by encouraging your customers to wash 12 times a year, you have just increased your turnover by 50%. I'm sure a lot of members have thrown large amounts of money at advertising, but have little knowledge if it was money well spent.

I have found spending money on the customers you have on site and going beyond their expectations gives the customer a more enjoyable experience and after 21 years of standing on the driveway, the feedback and gratitude keeps me returning to the site as well!

Back to the Driveway! Greg