January/February/March 2013
Volume 4, Issues 1 ,2 & 3
Contents

REVISED WEBSITE (www.thegreenteaist.com)
TASTING NOTES FOR TGT GREEN TEAS
WINTER IN GREEN TEA COUNTRY - SHINCHA (FIRST FLUSH) 2013
WFMT 98.7, THE CHICAGO SYMPHONY AND TGT
JAPAN HOUSE - UNIVERSITY OF ILLINOIS
VISIT BY TGT TO JAPAN HOUSE
CLOSING OF THE GREEN TEAIST AT BEVERLY HILLS

QUICK LINKS
 
 
Welcome Spring!

Greetings! 
 
 

 

Welcome to this issue of our newsletter.

 

                      Lake Forest, Illinois                                       

 


REVISED WEBSITE 


TGT'S website (
www.thegreenteaist.com) has been completely updated with a
current listing of all products, including a separate Toraya Yokan page.



 
TASTING NOTES FOR GREEN TEAS   

 

In connection with preparing a new and complete, bound catalog of all current green teas available at The Green Teaist, the management and staff conducted tastings for each tea, using professional cupping methods and equipment, a considerable effort taking several weeks to complete. Each of the almost 30 green tea varieties offered at The Green Teaist were subjected to critical analysis and evaluation based on the following factors: (1) appearance and color of tea leaves before steeping; (2) bouquet of tea leaves before steeping; (3) appearance and color of liquor after infusion; (4) aroma of tea leaves after infusion; (5) Taste and flavor notes, mouth-feel, balance and finish.

 

Although the catalog is intended primarily for the wholesale and trade customers of The Green Teaist, representing fine-dining restaurants, luxury hotels and gourmet specialty foods stores, we would be pleased to provide, upon request, a copy of the catalog which may be helpful in assisting the green tea connoisseur gain a greater appreciation of the quality and wonderful diversity of our offerings. Several samples are attached.  

 

 SENCHA HARAYAMA  

 

Tasting notes: The highest quality Sencha from Kyoto. Elegant, needle-like, tightly-rolled tea leaves, with pale, dark green hues. Before infusion, the leaves are very fragrant, somewhat vegetal, with cocoa and citrus notes. After infusion, the steeped leaves are a dark, bright green with mineral, vegetal and buttery notes. The liquor is green/yellow in color with a clean, sweet aroma, highly refined and structured flavor with slight astringency and fresh oceanic notes. It possesses the distinctive umami presence, somewhat lighter than found in the shade-grown Gyokuro. A unique "green tea experience."

 

SENCHA SHIRASU (PREMIUM)

Tasting notes: A premium and rare Sencha from Kyoto, shade-grown from one to two weeks. Needle-like, somewhat flat, more loosely-rolled tea leaves, with dark green color. Before infusion, the leaves have a freshly-harvested grain fragrance, redolent of wheat. After infusion, the steeped tea leaves are a bright medium to dark green with somewhat vegetal, but more wheat and mineral notes. The liquor is a lighter green to yellow in color with a peach and honey aroma and a delicate sweet flavor with noticeable astringency. A well-balanced fine green tea suitable for both formal and informal occasions.

 

 

SENCHA YUFUNE (REGULAR)

Tasting notes: An all-occasion Sencha, shade-grown from one to two weeks,     showing the superior characteristics of its Kyoto terroir. Before infusion, the leaves are more varied, needle-like, somewhat flat, with satin green hues, with an interesting and complex fragrance of cocoa, cedar and paprika. After infusion, the steeped tea leaves are a light green, somewhat compressed, with vegetal, cedar and mineral notes. The liquor is soft green in color, mild cedar aroma, with a robust and somewhat long astringent finish. It is an excellent, more informal, green tea to be enjoyed daily. 


SENCHA
KIRISHIMA (ORGANIC - JAS and USD.A)
SENCHA Kirishima  (Organic - JAS and USDA)

 

Tasting notes: (Green teas from Japan are subject to carefully-controlled growing conditions to keep them as natural as possible.  Accordingly, there are very few tea estates which have purposely sought the "organic" appellation.  However, among the few organic Senchas, Kirishima from southern Kagoshima is an organic Sencha which is available for those so inclined.)  Before infusion, the leaves are short, variegated and small, with a matte green color.  After infusion, the steeped tea leaves are a medium green, with subtle, but aromatic, vegetal notes.  The liquor is light yellow in color, cedar and roasted corn aroma, with pear and honey flavors, but more tannic.  Somewhat less balanced than non-organic Sencha.




 
WINTER IN GREEN TEA COUNTRY - SHINCHA (FIRST FLUSH) 2013  

                               


  

  Early Spring Green Tea  Estate in Shizuoka

TEA ESTATE IN WINTER - SHIZUOKA  "SKI LIFT" ON TOP RIGHT USED FOR TRANSPORTING FRESHLY-PICKED TEA LEAVES     

  

The Green Teaist, in January of this year, had an opportunity to inspect one of the highest elevation green tea estates in Shizuoka. There were snow flurries, but the green tea plants, mostly of the yabukita cultivar, were beginning to show signs of the forthcoming spring first flush. Just under the top leaves shown in the attached photos, there were fresh, bright green leaves and buds ready to blossom for the first flush or Shincha. "The Green Teaist is focused, exclusively, on the finest green teas of Japan.  Shincha 2013, is no exception  and the first tea pickings of the year begins in Kagoshima, the southernmost tea-growing region of Japan.

The Green Teaist expects that Kagoshima Shincha 2013, will be flown in during the last week of April, followed by Kyoto Shincha 2013, and Shizuoka Shincha 2013, during the early part of May.  Shincha is best experienced as soon as it is available, but will store for at least a year under proper conditions. The different Shinchas reflect the unique terroirs and climates of the best green tea estates from three different parts of Japan.    

 

The Green Teaist Lake Forest invites you to enjoy these wonderful Shinchas at our Salon de Thé et L'Atelier or you may also purchase them or order from our website.  The Green Teaist will be one of a very few tea companies offering this quality and variety of Shincha 2013."  

 

Mt. Fuji

  VIEW OF MT. FUJI FROM THE BULLET TRAIN NEAR SHIZUOKA IN EARLY SPRING 2013    

 

THE CHICAGO SYMPHONY AND TGT
 

The Green Teaist supports the fine work of WFMT, the oldest and largest classical music station in America, reaching a daily audience of several hundred thousand listeners, both in the Midwest and throughout the globe through its FM radio and streaming broadcasts. We are privileged to air our commercials just prior to the weekly 1:00 P.M. Saturday afternoon broadcasts of the Chicago Symphony. Currently, we are airing the information about the prize-winning TGT Blend. We will be changing our commercial at the end of April to announce Shincha 2013, as noted below. We hope you will be able to listen to the commercial, but, perhaps, more importantly, to the wonderful sounds of the world-class Chicago Symphony. When listening to this incomparable music, we hope you will be enjoying one of The Green Teaist's teas, both the music and the tea providing an ethereal experience, not soon to be forgotten.

   

New Copy for the WFMT Sunday Chicago Symphony Broadcasts Announcing Shincha 2013  

  

 commercial copy from

  

  

  

client:         THE GREEN TEAIST

copy no:    Spg-2013

starts:         4/28/13                                  ends:         

typed by:   su                                            ae/wc:        as / 167

 

 

The first flush of pure, whole-leaf green teas is an

exhilarating confirmation that spring has finally arrived

in Japan.

The Green Teaist not only offers 30 different varieties and

grades of pure green teas, it's pleased to offer the finest

Shinchas for 2013 - the first flush of green teas from Kagoshima,

Kyoto and Shizuoka. These three important tea estate

regions date back more than a thousand years.

Green tea connoisseurs take note: The Green Teaist has

now received its first air shipments of Shincha 2013

and is currently serving and retailing Shincha 2013

in its Salon de Thé Vert et L'Atelier -

at 647 Bank Lane in Lake Forest, Illinois.

As ephemeral as spring is, the Green Teaist hopes

you'll celebrate spring by partaking in this refreshing green tea experience.

To learn more, or to order online, please visit thegreenteaist.com[the green teaist dot com] or telephone 8 4 7 - 7 3 5 - 0 4 00.   

 


JAPAN HOUSE - UNIVERSITY OF ILLINOIS (COLLEGE OF FINE AND APPLIED ARTS)

Recently, The Green Teaist was honored to host important guests from Japan House at the University of Illinois (Urbana-Champaign), one of the largest universities in America, together with distinguished guests from the Art Institute of Chicago and the Urasenke School of the Tea Ceremony in Chicago. At the Japan House, the traditional tea ceremony is conducted weekly and is part of the Illinois Arts Council.

 

They included Associate Professor Emeritus Kimiko Gunji and her assistant, Tamaki Levy. In addition, we were honored to have Dr. and Mrs. Dean Raffaelli and Ms. Joyce Kubose from the Urasenke School, together with Mrs. Ichiro Okada, a good friend of The Green Teaist. Dr. Janice Katz and her husband Ed also joined us. Dr. Katz is Associate Curator of Japanese Art at the Art Institute of Chicago and is an expert on Japanese ceramics, including the chawan and other yakimono used in the tea ceremony.

 

VISIT BY TGT TO JAPAN HOUSE
          
Earlier in March, with snow still on the ground, The Green Teaist was invited to participate in a Tea Ceremony at Japan House at the University of Illinois. As General Manager Joseph Stellner observed, "It was an awesome experience, just like I would imagine it would be at a tea ceremony in Kyoto." Lindsey Stirek, a staff member of The Green Teaist who was associated with Japan House while an undergraduate returned to assist Associate Professor Emeritus Kimiko Gunji who has been associated with Japan House for many years.   Also participating was Alex Santowski who assists in the tea ceremony at Japan House.

Tea Ceremony
 "Participants at the Japan House Tea Ceremony (from left; Kimiko Gunji, Lindsey Stirek,  Alex Santowski and Joseph Stellner"  



Flower
"Tokonoma (a special alcove in a tea ceremony room for a seasonal display of art or calligraphy) The characters read  "Shakutei ichi zansui" ("One drop of water remains at the bottom of the cup").



Tea Room

  "Chashitsu" (Tea Ceremony Room)  

(A view of the simple, but elegant, tea ceremony room at Japan House)
 

CLOSING OF THE GREEN TEAIST
SALON DE THÉ ET L'ATELIER AT BEVERLY HILLS
 

"THANKS FOR THE MEMORY"

 
Following a most exciting and productive "gig" for the past several years, The Green Teaist announces that, as of May 1, 2013, we will close our present salon and retail operations in Beverly Hills. The ownership and management of The Beverly Hilton will be breaking ground, on its adjoining property, for the long-awaited Waldorf Astoria Beverly Hills and, as our agreement had provided, the hotel needs to recapture the space we occupied in connection with the new hotel which will become as famous, we are confident, as the original Waldorf Astoria in New York City.

The Green Teaist wishes to publicly acknowledge the wonderful support and cooperation provided by Alagem Enterprises, the owner of the Beverly Hilton, and the management of the Beverly Hilton, during our tenancy. The Beverly Hilton is a global icon of the entertainment industry in America, having been featured in more films than any other hotel in the world and hosts, annually some of the most important events in show business, including the Golden Globes. The Green Teaist likes to think that some of the "stardust" from being at the Beverly Hilton has made our green teas sparkle a little bit more. Certainly, The Green Teaist enjoyed the company of some of the most famous stars of Hollywood who became loyal customers of the Salon during this time.

Our closing of the Salon at the Beverly Hilton does not mean we are leaving Southern California. We will continue, with  sales representatives, to service the many wholesale accounts we have established at some of the finest hotels, restaurants and premium retailers in Southern California and Las Vegas. Any questions regarding the closing of the Salon at Beverly Hills or our continuing commitment to our wholesale accounts or retail customers, please contact Shirlee Englese, Administrative Manager, corporate office, at senglese@thegreenteaist.com or telephone 847 234 2175. Also, you may call Joseph Stellner, General Manager, The Green Teaist salon and store in Lake Forest, at jstellner@thegreenteaist.com or telephone 847 735 0400.

To our many loyal friends who have visited The Green Teaist at the Beverly Hilton during the past several years, we wish to thank you for your patronage and hope to see you in person in Lake Forest, Illinois or stay in touch with us through our website www.thegreenteaist.com where you may continue to obtain all of the finest green teas and accessories which you enjoyed in Beverly Hills.