Listen up hardcore dieters! A recent article in the Journal of Nutrition suggests that constantly avoiding "forbidden" foods might actually make dieting more difficult than it needs to be.
Bodybuilders and other physique athletes frequently restrict themselves from "forbidden" foods -sweets and other calorie-laden foods that they see as barriers to staying lean- for long periods of time. However, research suggests that this can backfire by creating a state of "reward deficiency" that makes it more tempting to overeat healthy foods.
A part of the brain known as the "reward system" is believed to play a key role in controlling eating. The neurotransmitter dopamine is an important part of the reward system. Food obviously has rewarding properties. For instance, merely anticipating eating a slice of moist chocolate cake can cause dopamine levels in the reward system to rise. This drives us to eat the cake.
As the authors of the Journal of Nutrition article explain, recent research suggests that in order to avoid reward deficiency, you should eat whatever you like, so long as:
(a)You eat only when you are hungry.
(b)You don't eat too many calories overall.
The payoff? You'll be less likely to overeat healthy foods or overeat between meals.
The authors refer to recent studies: "For instance, a study showed that when the third course (i.e., the dessert) of a lunch meal consisted of a highly liked chocolate mousse, wanting for the complete "dessert category" was significantly decreased, whereas it was still present when dessert consisted of an iso-energetic cottage cheese of the same weight and energy density but differing in taste and perception (i.e., sweetness vs. sourness, color, perception of healthiness, or characterization as a "forbidden" food) (52,53). Then, even dietary-restrained individuals run the risk of overeating "healthy" foods by avoiding the forbidden but attractive, dessert-type, really wanted foods (53)."
In other words, subjects who were given a "forbidden" food that they wanted -in this case, chocolate mousse- at lunch avoided reward deficiency and, thereby, the likelihood of overeating. However, subjects who were instead given a healthy food proving the same amount of calories -in this case, cottage cheese- did not satisfy their desire. This increased the temptation to overeat the cottage cheese, even in disciplined individuals.
The lesson to be learned is don't deprive yourself. If you desire a donut, a piece of cake, or another "forbidden food", you may be better off eating a small amount of it, so long as you only eat when you are hungry, and don't eat too many calories overall. Calories count! By avoiding "reward deficiency" in this way, you can still achieve your ideal physique, while making dieting a lot less unpleasant!
Speaking of "forbidden" foods, many Beverly customers report that Lean Out and Glutamine Select help them curb their cravings for sweets and carbs when dieting. But remember: Don't deprive yourself too much, as it may just make things more difficult for you in the long run.
REFERENCE
http://jn.nutrition.org/content/early/2012/05/02/jn.111.149583.long