Less Than 1% Of Orthodontists In the U.S. Are Doing This Correctly

Are You Still Marketing Your Orthodontic Practice Like It's 2004?

Most Orthodontic Practices Do a HORRIFIC Job Converting Marketing Leads into New Starts...How Effective is Your Practice?

Practice Marketing System

Greetings!

The world of orthodontic practice marketing has changed immensely in the last 5 years. Consumers gather information about orthodontics much more actively. The Internet has provided your potential patients with excellent information readily available at their fingertips, so your average patient is much more informed than they were just 5 - 10 years ago.

In their orthodontic marketing, most practices are failing miserably at:

A. positioning their practice as the AREA ORTHODONTIC EXPERT to consumers
"Investigating" orthodontics

B. capturing the information of these consumers thru CALLS-TO-ACTION in their
orthodontic advertising

C. then, effectively marketing to these potential future patients through an automated,
educational, online orthodontic marketing campaign.

Understanding the impact of the Internet, as well as search habits of today's "attention-deficit" consumer, provides you with a tremendous edge over competing practices, IF you market your orthodontic practice intelligently, based on today's reality. It is a fact that your potential patients are BOMBARDED with information that competes for their attention, which causes these potential patients to have incredibly short attention spans.

For clarity, consider the following 8-minute session I spent on the Internet one recent morning. I have 5 clients in the area that was impacted by Hurricane Sandy. My intention was to monitor the most recent developments in that storm-ravaged area.

I logged onto www.comcast.net.

1. First, I noticed a prominent photo of one of the Kardashian sisters, recently hired
as a new host of X-Factor. (Can't I go anywhere without seeing one of them?!)

2. I was served up a display ad for dental work at the University of Pennsylvania Dental
Centers.

3. Since I have children whom I would like to obtain productive careers in a few years,
I noticed an article titled, "These Excellent Jobs Offer The Most Time Off" and I
spent a minute reading it.

4. Comcast served up a display ad for an ING Direct Mortgage refinancing, with a
Call-To-Action button for me to click, stating Learn More!

5. I typed www.cnn.com into my web browser.

6. Finally, I watched a video titled "Jersey Shore Will Never Be The Same."

7. After that, I clicked on an article titled "Home Prices Rise for 5th Month in a Row."

8. CNN.com served up a display ad from Liberty Mutual Insurance, containing a

Quote Now! Call-To-Action button to request an Auto Policy Quote.

After that, I logged off and took my dog for her morning walk.

Does the above sequence sound familiar? Of course it does, because we all exhibit the natural human tendency to seek information, which causes us to pay attention to things other than what we originally intended.

To learn how to convert more of your website visitors into new starts,
click here.

Best regards,

Andrew Zuch
GetOrthoCases