Have you ever wondered why certain businesses open in Kingsburg, but not others? There are a number of complex reasons, including:
- Market driven service needs
- Available land
- Interested parties
- Zoning and permitted uses
A common misconception is that City controls what does and does not locate in a particular town. Businesses, especially national retailers, have teams of individuals that complete studies, examine trends and demographics, and make decisions on where to locate their next store. The City has no more control over their individual decision than it does on a homeowner looking to move into a new home. When you buy a home, you look at a number of things (schools, amenities, safety) - business owners are no different.
Cities have control over zoning (commercial, light industrial, residential) - but within those zones are permitted uses - meaning certain types of uses are allowed, and others are not. Where the City can assist is by offering incentives to locate, improving the permitting process, and providing business friendly policies. Leaders also are in place to help educate potential businesses on all the reasons they should locate (incentives, safety, business friendly).
While Cities have the ability to promote their town as the place to be for any number of reasons, the ultimate decision to locate is made by the business owner/corporation.
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