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Greetings!
Not sure how we go from 75 degrees to Thanksgiving in what seems like overnight, but here we are- it's November!!!
As we all concentrate on shifting gears into winter-mode, it's easy to lose sight of the successes we have enjoyed throughout the last season. Silver Creek encourages everyone to sit back, take a deep breath, be grateful for the year you have had, and give yourself a pat on the back for a job well done.
We appreciate any part, large or small, that we have played in partnering with you in reaching your business goals. The relationships we forge with our customers go much deeper than filling orders....and that, by far, is the rewarding part of this business. "Thank you" once again for giving us the opportunity to serve you.
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Coming Events
Nov 4-8, Irrigation Association National Conference, Austin Tx
Nov 21-22, Annual Water Law & Resource Issues Seminar, Boise
Dec 2-6, Backflow Certification Test contact bftest@ida.net for more info and to register
Jan 15-16, IIEA, Burley
Jan 22-24, INLA, Boise
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Silver Creek Will Be Counting More Than Our Blessings
All Silver Creek locations (except Jackson) will be closing at 10am for inventory, Friday, November 8th. We will be re-opening at our normal hours on the following Monday. Thank for your patience and support.
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Silver Creek would like to welcome to the team Mike Mather and Kerry Poole.
Kerry Poole is in Counter Sales at Pocatello he brings 23 years experience in the plumbing industry. He loves the outdoors, 4-wheeler's and old Chevy trucks. Welcome aboard Kerry!
Mike Mather's primary focus will be Outside Irrigation and Hardscapes product sales and support in the Boise/ Meridian area. Mike is a graduate of the University of Idaho in landscape architecture and has worked for landscape companies. He is anxious to share his experience in design, installation, sales and project management. Mike and his wife Katie live in Eagle, Idaho with their two boys. He is a huge outdoor enthusiast with a passion for fishing and hunting. Welcome aboard Mike!
 | | Mike Mather |
 | | Kerry Poole |
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Holiday Decorating and Winter Maintenance Supplies Now in Stock
To help boost your winter season sales, Silver Creek is offering a
complete line of professional grade Holiday decorations, Ice Melt, Gloves, and Snow Shovels. Whether you are working on your own home, or offering a service to your customer, come see us for the quality products and discount pricing you are accustomed to. Be sure to grab a copy of the 2014 Seasonal Source catalog at a branch near you.
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Remember to Sell "The Extras"
Sell your customer on the whole package and increase your profits
 Next time you take your family out for dinner at one of those fancy steakhouses, bring extra cash.
Most are using suggestive selling to sell add-ons to the basic steak like vegetables and even hollandaise sauce. Of course, the "sides" are the most profitable part of the sale.
Many contractors stop selling when they get the order for the steak. They forget to follow through, and get the order for all the "trimmings" that add profit and increase customer satisfaction.
These contractors are breaking one of the most important rules of marketing: sell as much as you can, as often as you can, to the customer you already know.
Increased profitability comes with developing a menu of add-on items. Popular add-on categories for a landscape contractor include lighting, ponds and water gardens, retaining walls, specimen plantings, seasonal color and more. In developing your list of options, educate yourself about what new offerings are becoming popular in your area.
Selling more to the same customer makes sense for your operations. Your crew is already mobilized; you have your equipment on the site. It's pretty easy to drop in some wire for landscape lights in the irrigation trench or dig an extra hole for a simple water feature. Spending MORE time at a job site might actually benefit your bottom line.
So develop your company's menu of options and increase your dollars on every job. Then treat your employees to one of those fancy steak dinners with the extra profit!
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Midwest 24" Poly Snow Pusher