By the time August rolls around, the busy season is over for some companies. Many consumers have completed their spring "to do" lists and have turned their thoughts to other types of summertime activities.
While you might be tempted to take a breather after a couple of busy months, now's the time to move your marketing into overdrive. Here are a few ideas of ways to connect with potential customers:
Engaging events: Whether it is pancake breakfasts, BBQ cookouts or golf outings, there's no better way to reconnect with your customers than a face-to-face event. Have a little fun and introduce your best customers (and their employees or friends) to your latest new services.
Give them a taste: Find ways for customers to experience what you offer when they can use it most. For example, identify current customers who would benefit from a demonstration installation of landscape lighting.
Clever promotions: Customers who are on-the-fence need strong incentives. Be aggressive and attention-getting with your summer promotions. Offer insider deals to your e-newsletter subscribers or Facebook fans.
Leverage trends: Smart irrigation and water conservation are a hot topic. Introduce intelligent new irrigation products and practices. Customers' water bills are growing, help them save green by being green.