November Newsletter

November 2012

Greetings!

With the fall season in full swing, I traveled to England to attend the annual Cake International Show in Birmingham. It was the largest yet with over 25,000 visitors from a number of countries. Key figures in the cake world, revered judges and industry experts were in attendance along with a full lineup of cake competitions. Congratulations to all the winners.

Satin Ice is developing a strong presence in the UK market and we will be available in Ireland early next year! This show presented a great opportunity for us to get to know the UK baking industry a little more closely. Thank you to Suuz Verhoef and Jorg Amsler for their expert in-depth demonstrations of our products. Mercedes Strachwsky also came along with us and had the special distinction as guest of honor at this year's show. Visit the Cake International website and link over to their Facebook page for some terrific photography of the cakes on display at the show. http://www.cakeinternational.co.uk/

We also attended the National Chocolate Show in Chicago. Dedicated to chocolate culinary creations of all kinds, this premier show had an interesting dual concept, presenting to the trade as well as the public. It was nice to see some familiar faces there. Thanks to Michelle Bommarito for her dynamic work demonstrating at the Satin Ice booth.

We hope you enjoyed a very Happy Thanksgiving with your family and friends.

With kind regards,

Kevin

Kevin O' Reilly, Founder and CEO

Satin Fine Foods, Inc.

Cake International 2012 * Birmingham, England
Satin team members (in the Satin pastry jackets):
Suuz Verhoef [bottom center], Iain Forbes, our UK associate, [top center] and me.

SPECIAL THANKS TO SUUZ FOR PROVIDING THE PHOTO

SATIN ICE RETAIL BOXES HIT SHELVES SOON

They're here! The new retail boxes of Satin Ice Fondant and Gum Paste will be shipping by the end of the year. Our current distributors will be receiving a fun and informative launch kit in the coming weeks. Our consumer-friendly new product line will allow greater access for home bakers and hobbyists, who will be able to find their favorite fondant at cake and candy shops across the USA and internationally.

The new retail pack features film wrapped fondant inside a beautifully designed box. Stay tuned for news about additional products we are adding to our consumer line.

24 oz CARTONS OF SATIN ICE WILL BE AVAILABLE IN 10 VARIETIES:

WHITE * CHOCOLATE * IVORY * RED * BLACK

BLUE * GREEN * YELLOW * PINK * GUM PASTE

UPDATES

Montreal Cake Show

Satin Ice was a major sponsor of the Montreal Cake Show in October. This entirely volunteer run premier event was a big success. With over 3,000 visitors, more than 400 of them signed up to participate in exciting cake decorating classes. Many class attendees had never worked with Satin Ice and were delighted with its quality and versatility. In addition, Satin Ice was used exclusively in all cake competitions and challenges.

Thanks to Paige McEachren and Rita Djerrahian and all other volunteers for their tireless work in bringing the show to life.

Rita Djerrahian working on City Hall Cake

The final City Hall Cake!

Taart en Trends
Satin Ice demonstrated at the 6th annual Taart en Trends show in the Netherlands, showcasing baking and cake decorating in the Dutch market. Visit the website for updated photos and videos from the show. http://taartentrends.nl/

UPCOMING TRADE SHOWS/EVENTS

12/5-12/7

Hong Kong International Bakery Expo

The exciting Hong Kong International Bakery Expo (IBE) is targeted to the industry, particularly the Asia-Pacific region, connecting international machine and materials suppliers with buyers. This major exhibition will feature Demonstrations, Exhibitions and Classes. http://www.verticalexpo.com/eeditor/index.php?expo_id=11#

We'll be attending with our friends Jacinta Yu of Complete Deelite, Hong Kong and Mercedes Strachwsky of Bake Me a Cake, Florida. Along with other master cake artists, they will both will be presenting intensive workshops on cake design.

Click here to download a FREE e-vite to attend the Expo!

ICING SMILES

Tyler is a happy little guy who was diagnosed with end stage renal failure when he was only three weeks old. He was placed on dialysis and spent much of his life in and out of the hospital. This past February Tyler received the most amazing gift from his mom....a kidney!

Lindsay Waddell with Cakes, Etc in Sumter, SC created this adorable Curious George cake for Tyler's 3rd birthday. This is Lindsay's first call to action, and she created an amazing cake for an amazing little boy.

Thank you Lindsay! Happy Birthday Tyler!

Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child. They understand that the simple things, like a birthday cake, are luxuries to a family battling illness. Their goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

LEARN HOW TO HELP ICING SMILES


Tutorial by Mercedes Strachwsky