A message from Tony Veroeven, Exchange community manager:
A CSIA Certified member and Exchange subscriber told me just last week, "No other integrator guide refers as much traffic to our site as the CSIA Exchange does."
I am reminding you to include the Exchange in your marketing efforts. You've already invested in it; now put it to work for you. When you post content like videos, articles and case studies to your profile, they get posted on the Exchange homepage. Google indexes the site extensively. In fact, the same article you posted on LinkedIn, Twitter or your website will not rank as high in Google results as the one you post on the Exchange. Whether you post once a week or once a month, do it regularly. What does this mean for you? If you want website traffic, post content to the Exchange. Here are a few suggestions for what to post:
- Have you been interviewed by an industry magazine, or do you have a guest blog on an industry website? Post the link to the article with a short description.
- Did you just finish a successful project? Tell everyone how and why it went well by posting a white paper about it on the Exchange.
- Do have a press release or new product you want to unveil? Post about it on the Exchange.
And, if you need a refresher on the Exchange and how to maximize your exposure there, contact me so I can help you get noticed.
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