Do you make it easy for people to reach you?
I am usually pretty good at searching out information on the internet, but a couple of weeks ago, after a 20 minute on-line search, I had to throw in the towel. When I entered this person's name into the search engines, multiple pages came up but none of them included the darn email address! There was even a website with links to email, but I was not able to pull up the address directly. Grrr...
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Remember...
If I couldn't find the contact information I needed after a 20 minute search, what opportunities was this person missing out on? Most people want things to be as simple and convenient for them as possible. I've talked to some who won't even scroll down in an email to get a phone number from a signature line, so you know that unless the information literally jumps off a page at them, they'll move on to someone else to get what they need.
What you don't know about can hurt you.
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