October can be a tough month for women living with metastatic disease.  While some loathe the color pink, some embrace it because it's brought recognition if not "awareness" to a disease that continues to kill nearly 110 women in the US every day.  Many living with MBC feel that pink is the color of those that are surviving breast cancer and women with MBC are living with it every month, and every day of every month. 

This October it seems there are an unprecedented number of events, webinars, programs, announcements, blogs and news about MBC.  In fact, information about MBC and images of women living with metastatic breast cancer were on a billboard in Times Square on October 13th, MBC awareness day.  SHARE, MBCN and IBCRF (Inflammatory Breast Cancer Research Foundation) were there, trying to get the attention of the hosts of Good Morning America.  At one point, Robin Roberts came outside of the studio.  I told my MBCN and IBCRF cohorts that I was "going in."  As I approached the area where Robin was greeting the crowd gathered outside of the studio, the sea of people parted and I walked right up front.  Robin was two feet away from me.  As she got even closer, I said "Hey Robin, we have the same doctor, Lauren Cassell."  She said she loved Dr. Cassell and I agreed.  I told her we (by now MBCN and IBCRF had come over) were here to raise awareness about metastatic breast cancer.  She acknowledged our efforts and the importance of what we were doing.  

Read more HERE.