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Business Connection

 

July 2015

lancasterchamber.org

Lancaster Chamber of Commerce

 Executive Board

                    
Chairman of the Board
Josh Mann, Mojave Partners
 
Chair-Elect
Gina Rossall, Westside Union School District

Treasurer
Mark Troth, Berkshire Hathaway HomeServices, Troth REALTORS
 
Vice-Chair
Luis Garibay, City of Lancaster

Vice-Chair
Terry Roth, Joshua Memorial 

Vice-Chair Secretary
Terry Roth, Joshua Memorial 

Past Chairwoman of the Board
Tamara Stoebe, Stoebe Services 
 
Ex-Officio
Sandy Smith - Chief Executive Officer, Lancaster Chamber of Commerce   
  
Board of Directors
Theresa Dawson, Lancaster Sheriff's Station

Rosemary Mann, Camille's Sidewalk Cafe

Chris Spicher, Antelope Valley Florist

Stan Turner, Edwards Federal Credit Union

Bernie Longjohn, Learn 4 Life

Gene Melchers, Melchers Construction

Monica Grado, George's Cleaners

Mike Hirsch, Lancaster Jethawks

Calli Jaqua, Jaqua & Sons

Elizabeth Diachun, Antelope Valley College
          

Interested in Becoming an Ambassador?

   

Ambassadors have a unique opportunity to represent the Lancaster

Chamber at many events, including breakfasts, luncheons, mixers, ribbon cuttings/grand openings and more!  Through this involvement, ambassadors are able to represent the chamber while also representing and marketing their own businesses--it's truly a "win/win" relationship!

 

 

 If you or someone at your place of business is interested in

 participating in our comprehensive training series and ultimately

 becoming an ambassador, please contact the Chamber: (661) 948-4518

Lancaster Chamber of Commerce
 Upcoming Events
July 2015

Ribbon 
Cutting/ Grand Opening-Faire Belle Salon 
07/09/2015
9:00 AM-10:00 AM
616 West Avenue K, Suite 103
Lancaster, CA 93535

Lancaster Chamber of Commerce Finance & Executive Committee Meeting
07/10/2015
11:30 AM - 1:00 PM
Lancaster Chamber of Commerce
554 West Lancaster Blvd.
Lancaster, CA 93534

Lancaster Chamber of Commerce Board of Directors Meeting
07/15/2015  
7:30 AM - 09:00 AM
Lancaster Chamber of Commerce
554 West Lancaster Blvd.
Lancaster, CA 93534

Ribbon Cutting/Grand Opening-Bella Homes Realty and Manufactured Housing 
Bella Homes
07-17 -15
2:00 PM - 6:00 PM
42156 10th Street West #204
Lancaster, CA 93534

Business-4-Breakfast
07-23-15
7:00 AM - 8:30 AM
Domingo's Restaurant
1324 W. Ave I
Lancaster, CA 93534


 

Stay Tuned For The Location Of Our Next Quarterly Mega-Mixer 


 With Mega-Mixers, your opportunity to network with others is greatly increased as these mixers are large-scale and are FREE to our members!  

 

If you are interested in hosting a mixer at your place of business, please contact Sandy at the Lancaster Chamber office for more information:

(661) 948-4518 

Please click on the link below to visit our events calendar

Lancaster Chamber Events Calendar 

chamber_logo

ChamberSTORE

 

Helping Support Your Local Chamber is a

WIN-WIN!!

Take advantage of these special rates for chamber members!!

  

"A LA CARTE" OPPORTUNITIES:

  •  Digital Display Ad on Chamber Wall - $250 / year (2050x1400 dpi).
  • Static Display Framed Poster* on chamber/visitor's center wall - $1000 / year (24x20 inches -12  AVAILABLE) -includes a free digital display for one year.
  • Chamber newsletter ad (600x600 dpi, includes link to your website) - $75 each or $750 for one year.
  • Website home page banner ad (along top of page) - $2500 per year (NO LONGER AVAILABLE).
  • Website home page ad $500 / year (600x600 dpi - TWO AVAILABLE).

PACKAGES:

  •  Package 1 - $500 - Includes one digital display ad and four newsletter ads.           
  • Package 2 - $1000 -  Includes one digital display ad, four newsletter ads, and one website home page ad (TWO AVAILABLE).
  • Package 3 - $1000 - includes one  24"x20" framed Chamber Wall poster* (12 AVAILABLE) and one digital display ad.

           *price includes poster production costs.

 

 

ADDITIONAL MARKETING/ADVERTISING

OPPORTUNITIES:

  • Community Calendar member event posting.
  • Annual area map and directories with advertising opportunities.
  • Referrals - Hundreds of request directed to members "ONLY".
  • Mailing Labels and Membership Lists available to members "ONLY".
  • Chamber Radio Talk Show and Chamber YouTube Free to members "ONLY".
  • Your business listed in the printed and online Membership Directory (Link to your website or social media!).

Chamber Membership Lists

 

Labels by Alpha: $50.00

Email Data: $50.00

 

Please call the Chamber for more information:

 (661) 948-4518 

 

What can the Lancaster Chamber of Commerce do to help grow YOUR business???

 

Membership Benefits 

  • Chamber Website
  • Monthly Business Connection E-Newsletter
  • Membership Directory
  • Membership City Map
  • Radio Talk Show - Free
  • Super AV Expo
  • Quarterly Mega Mixers
Monthly Events 
  • Membership Luncheon
  • Members Lunch & Learn
  • Business-4-Breakfast

Discount Advertisement 

  • AV Press - Chamber Page
  • Video Commercials
  • Web Video - Business Showcase

Please call the Chamber for more information:

 (661) 948-4518 


 

Mission Statement 

 

To Serve the Community by Promoting, Protecting, Encouraging and Developing Local Business 

New and Renewing Members

June

 

 Introducing Our Newest Members!

 

 

Air Force Sergeants Association
Michael Burd
PO Box 427
Edwards AFB, CA 93523
(702) 358-2151
Facebook.com/afsaspacewaychapter1328

California Coast Jewelers
Weston Kobzeff
715 Lancaster Boulevard
Lancaster, CA 93534
(661) 718-6280
wkobzoff@californiacoastdesigns.com

Faire Belle Salon
Shalanda Williams
616 East Avenue K, Suite 103
Lancaster, CA 93535
(424) 281-4247
Fairebellellc.wix.com/fairebellesalon
fairebellellc@gmail.com

Loft 20 Nine
Krishna Darlene
722 West Lancaster Boulevard
Lancaster, CA 93534
(661) 483-6786
shop@loft20nine.com

Redneck Tupperware
Randy Heberle
8353 West Avenue E-8
Lancaster, CA 93536
(661) 609-1967
kittygurl36.com@gmail.com

Rocket Fizz Soda Pop
 and Candy Shop
Sandy Smith
43530 10th Street West
Lancaster, CA 93534
(661) 948-3499
smith.sandra59@msn.com

Team Referral Network AV
Terilee Harrison 
5053 West Avenue L-12, Suite B
Quartz Hill, CA 93536
(661) 524-6754
terilee@teamreferralnetwork.com

Willow Springs International Raceway
Christopher Huth 
3500 75th Street West
Rosamond, CA 93560
(661) 256-2471
info@willowspringsraceway.com
 

We Are Pleased to Present Our Renewing Members 

 

Antelope Valley Press

P.O. Box 4050

Palmdale, CA 93590-4050

(661) 947-4870

Member Since: 1915

 

Georges Cleaners

44759 Beech Avenue

Lancaster, CA 93534

(661) 942-4124

Member Since: 1947

 

Antelope Valley Florist

1302 West Avenue J

Lancaster, CA 93534-2989

(661) 948-6006

Member Since: 1956

 

Halley-Olsen-Murphy Funerals and Cremation

44831 Cedar Street

Lancaster, CA 93534

(661) 942-1139

Member Since: 1961

 

Desert Operating Company

2557 Still Meadow Lance

Lancaster, CA 93536

(661) 942-7575

Member Since: 1961

 

Palmdale Regional 

Medical Center

38600 Medical Center Drive

Palmdale, CA 93551

(661) 382-5000

Member Since: 1970

 

WA Thompson Distributing Co

45545 Trevor Avenue 

Lancaster, CA 93534

(661) 942-0479

Member Since: 1976

 

Bohn's Printing

656 West Lancaster Boulevard

Lancaster, CA 93534

(661) 948-8081

Member Since: 1981

 

 AV Engineering

129 West Pondera Street
Lancaster, CA 93534-3647
(661) 948-0805

Member Since: 1985

 

Av Pulmonary Care
340 West Milling Street
Lancaster, CA 93534
(661) 942-9995
Member Since: 1985

Burkey, Cox, Evans, 
Bradford & Alden
1058 West Avenue M-4, Suite B
Palmdale, CA 93551
(661) 948-0808
Member Since: 1985

AV Alcoholism & Drug Council
311 East Avenue K-4
Lancaster, CA 93535
(661) 948-5046
Member Since: 1986

Dales Hitchin' Station
42207 3rd Street East
Lancaster, CA 93535
(661) 949-0555
Member Since: 1986

America's Best Value Inn
44131 Sierra Hwy
Lancaster, CA 93534
(661) 945-8771
Member Since: 1987

 

Antelope Valley Animal Hospital

1326 West Avenue N

Palmdale, CA 93551
(661) 273-1234

Member Since: 1987

 

Antelope Valley Health Care

44445 15th Street West

Lancaster, CA 93534
(661) 948-7501

Member Since: 1987

 

Antelope Valley Hospital

1600 West Avenue J

Lancaster, CA 93534

(661) 949-5000

Member Since: 1987

 

Artistic Carpet One

1061 West Avenue K

Lancaster, CA 93534

(661) 948-7567

Member Since: 1987

 

California Bank & Trust

831 West Lancaster Boulevard
Lancaster, CA 93534
(661) 945-4511

Member Since: 1987

 

Edwards Federal Credit Union 

44228 10th Street West

Lancaster, CA 93534-4134

(661) 942-3573

Member Since: 1987

 

Independent Living Center of Southern California

606 East Avenue K-4

Lancaster, CA 93535

(661) 942-9726

Member Since: 1987

 

Insurance Associates

940 West Avenue J

Lancaster, CA 93539

(661) 948-5041

Member Since: 1987

 

Lancaster Baptist Church

4020 East Lancaster Boulevard

Lancaster, CA 93535

(661) 946-4663

Member Since: 1988

 

TV Land

PO Box 1467

Rosamond, CA 93560

(661) 256-8141

Member Since: 1990

 

Day Star Foundation

646 West Lancaster Blvd, Suite 109

Lancaster, CA 93535

(661) 945-7290

Member Since: 1991 

 

Living Stone Cathedral of Worship

37721 100th Street East

Littlerock, CA 93543

(661) 944-4128

Member Since: 1992

 

 

Ramon's Restaurant

1431 Rosamond Boulevard, Suite 10

Rosamond, CA 93560

(661) 256-4602

Member Since: 1992

 

A Digitech Inc. 

ADT Security Systems

4506 West Avenue M

Quartz Hill, CA 93536

(661) 722-3344

Member Since: 1993

 

Hometown Directory, Inc

4145 Manly Road

Rosamond, CA 93560

(661) 823-9111

Member Since: 1993

 

Round Table Pizza

44204 10th Street West

Lancaster, CA 93534

(661) 945-6677

Member Since: 1993

 

Child Care Resource Center

250 Grand Cypress Avenue

Palmdale, CA 93551

(661) 269-6992

Member Since: 1994

 

California Tile Supply Company

42704 10th Street West

Lancaster, CA 93534

(661) 942-2545

Member Since: 1996

 

Cobb Doerfler & Associates, CPA

1039 West Avenue J, Suite B

Lancaster, CA 93534

(661) 948-2661

Member Since: 1996

 

Commercial Services Unlimited

Po Box 6587
Lancaster, CA 93539-6587

(661) 726-0071

Member Since: 1996

 

K-Swiss Shoe Outlet

44950 Valley Central Way, Ste 102
Lancaster, CA 93536

(661) 940-7666

Member Since: 1996

 

Devonshire Inn

2016 West Rosamond Boulevard

Rosamond, CA  93560-7693

(661) 256-9205

Member Since: 1999

 

Prestige Assisted Living

43454 30th Street West

Lancaster, CA 93536

(661) 949-2177

Member Since: 1999

 

Suburban Propane L.P.

46151 Sierra Highway

Lancaster, CA 93534

(661) 942-5117

Member Since: 2000

 

Melchers Construction

PO Box 1468

Rosamond, CA 93560

(661) 810-0327

Member Since: 2001

 

Arrow Enterprises, Inc

44932 Yucca Avenue

Lancaster, CA 93534

(661) 948-7648

Member Since: 2002

 

Carpeteria

42212 10th Street West, Suite 2A

Lancaster, CA 93534

(661) 951-2200

Member Since: 2002

 

Antelope Valley Adventist School

45002 Fern Avenue

Lancaster, CA 93534

(661) 942-6552

Member Since: 2003

 

Allied Physical Medicine

1314 West Avenue J

Lancaster, CA  93534

(661) 945-4441

Member Since: 2005

 

Merritt Tae Kwon Do Academy, LLC

1945 West Avenue L

Lancaster, CA 93534

(661) 945-5293

Member Since:2007

 

Steve Fox

42156 10th Street West, Suite 103

Lancaster, CA 93534

(661) 726-5151

Member Since: 2007

 

American Plumbing Services, Inc.

42217 12th Street West, Suite B

Lancaster, CA 93534

(661) 266-0123

Member Since: 2008

 

Lancaster United Methodist Church

918 West Avenue J

Lancaster, CA 93536

(661) 942-0149

Member Since: 2009

 

Puchlik Design Associates

859 South Raymond Avenue

Pasadena, CA 91105

(626) 304-9215

Member Since: 2006

 

Source One Payroll

43141 Business Center Pkwy, Ste 108

Lancaster, CA 93535

(661) 949-1124

Member Since: 2009

 

Charlton Weeks, LLP

Attorneys At Law

1031 West Avenue M-14, Suite A

Palmdale, CA 93551

(661) 265-1650

Member Since: 2010

 

Sakura Buffet

44840 Valley Central Way

Lancaster, CA 93536

(661) 951-8338

Member Since: 2010

 

Melchers Properties

PO Box 1468

Rosamond, CA 93560

(661) 810-0327

Member Since: 2012

 

The Tech Gods

44519 10th Street West

Lancaster, CA 93534

(661) 524-5410

Member Since: 2012

 

BHE Renewables

15637 Avenue A

Rosamond, CA 93560

(661) 749-0936

Member Since: 2013

 

Camacho Auto Sales

44446 Sierra Highway

Lancaster, CA 93534

(661) 945-2609

Member Since: 2013

 

Comfort Hearing Aid Centers, LLC

620 West Avenue L, Suite 105

Lancaster, CA 93534

(661) 266-3678

Member Since: 2013

 

Ladies First Fitness & Spa

42015 10th Street West

Lancaster, CA 93534

(661) 942-6496

Member Since: 2013

 

R Rex Parris Law Firm

43364 10th Street West

Lancaster, CA 93534

(661) 949-2595

Member Since: 2013

 

State Farm Insurance, Robert Breiner

917 East Avenue Q-9

Palmdale, CA 93550

(661) 265-9323

Member Since: 2013

 

Toastmasters

1501 Albret Street

Lancaster, CA 93534

(661) 948-1979

Member Since: 2013

 

Boba Cove & Cafe

44445 Valley Central Way 

Lancaster, CA 93536

(661) 945-2929

Member Since: 2014

 

Famous Daves

1205 West Rancho Vista Boulevard

Palmdale, CA 93551

(661) 225-9616

Member Since: 2014

 

J Salon Studios & Spa

44140 20th Street West #111

Lancaster, CA 93536

(661) 406-3515

Member Since: 2014

 

Sears Outlet

320 West Rancho Vista Boulevard

Palmdale, CA 93551

(661) 267-1264

Member Since: 2014

 

Shreds Unlimited

44618 North Trevor Avenue

Lancaster, CA 93536

(661) 208-9597

Member Since: 2014

 

St. Andrew's Anglican 

Church in the Desert

2034 West Avenue K-4

Lancaster, CA 93536

(661) 609-0821

Member Since: 2014

In This Issue
New and Renewing Members
2015 Dress and Decorate Contest
Lancaster City News
Small Businesses Can Clean Up with "Spring Cleaning"
The Month In Pictures
Lancaster Chamber of Commerce July Luncheon 

Lancaster Choice Energy   

Please join us for our monthly luncheon on July 8, where the City of Lancaster will be presenting the Lancaster Choice Energy Program.


 

 

There's a new electric company in town!  The City of Lancaster is proud to present Lancaster Choice Energy, the new "YOUtility."  Lancaster Choice Energy, or LCE, partners with Southern California Edison to provide electricity to the residents and businesses of Lancaster.  Locally controlled and operated, LCE provides cleaner energy at affordable rates, while also keeping more funds from Lancaster's energy bills right here in our local economy.  LCE began serving municipal accounts and select early enrollers on May 1, 2015, and will roll out to all accounts citywide in October 2015.  Join us to learn more about this innovative utility and how it can benefit your home or business.
 

 

The Lancaster Chamber Board of Directors and new Chairman of the Board, Josh Mann, look forward to seeing you there. 


 

RSVPs are strongly suggested for this event.

                         
                    EVENT INFORMATION

 

Date: July 8, 2015

 

Time: 11:30am - 1pm

 

Location: Hellenic Center

      43404 30th Street West
Lancaster, CA 93536
Chairman's Message
  


 

 Welcome to the Lancaster Chamber  of Commerce! 

 

As the Antelope Valley's oldest and largest business organization, the Lancaster Chamber of Commerce is proud to offer its members a comprehensive package of products, projects and programs to support their growth and vitality. From our "Minding Your Business" radio show/webcast to our monthly "Lunch & Learn" workshops to your own page on the lancasterchamber.org website, being a Lancaster Chamber of Commerce member provides tremendous value.

 

The Lancaster Chamber of Commerce is all about partnerships. Our office, in the heart of downtown Lancaster on The BLVD, is home to the Destination Lancaster Visitor's Center. We also work closely with the City of Lancaster and other organizations, such as the Antelope Valley Fairgrounds, the BLVD Association and the chambers in our neighboring communities in order to expand the reach and access of our members.  

 

In addition, the Lancaster Chamber of Commerce is committed to having a positive impact on our community, sponsoring events such as the semi-annual Flea Markets, Shop Local Showcase and the Antelope Valley Fair and Lancaster Christmas parades. Through the Lancaster Chamber of Commerce's foundation, we host the Work Ethics Scholarship, Miss Lancaster and Young Entrepreneurs' Academy programs, which support the future success of local students and young people.

 

Whether you are current or future member of the Lancaster Chamber of Commerce, we invite you to stop by our office or drop us an email and see what we can do for you and your business!

 

 

Josh Mann, Chairman of the Board 2015/2016


 Click here for additional info

Dress and Decorate Contest 
 

LANCASTER, CA July 3, 2015- The Antelope Valley Fair is partnering with the Lancaster Chamber of Commerce and is once again asking
businesses to decorate their business in honor of the Fair's 2015, 77th anniversary theme, "Barn Appétit!" for the annual Business Dress & Decorate Contest. Participating businesses report that decorating their offices, store windows and personnel is exciting and fun for staff and customers. The deadline for entering the contest is August 7th at 3 p.m. 

The judging by A.V. Fair Community Queens will take place between 9 a.m. - 5 p.m., Tuesday, August 18th and winners and a list of all entries will be announced on the opening day of Fair, August 21st on the homepage of avfair.com and at lancasterchamber.org. 

Judging is based on employee participation, creativity and originality in executing the Fair theme and on office décor. Individual businesses that enter (multiple businesses cannot be entered as one entry) are encouraged to decorate the interior and exterior of their establishments. "Barn Appétit!" theme artwork to use for decorations can be acquired online at www.avfair.com.

 Decorations must be up by August 18th to be judged and stay up thru the end of the Fair on August 30th. Businesses will compete for 1st, 2nd, and 3rd place against other businesses within the same size category (1-20 employees, 21-75 employees and 76+ employees) and will be awarded
admission ticket packages. One Grand Prize winner will be chosen and will win a VIP position in the Fair Parade/Program on August 22nd, as well as announced in the Lancaster Chamber of Commerce section in the Antelope Valley Press newspaper on September 1st. The Grand Prize package also includes Fair admission tickets for employees (up to 50).

 Winners in all categories will be awarded placement ribbons. Entry forms can be acquired at www.avfair.com and www.lancasterchamber.org, or at Lancaster Chamber of Commerce office: M-F, 8-4pm. Entries need to be returned to the Lancaster Chamber of Commerce office in advance of the August 7th deadline. 

Lancaster Chamber of Commerce 
554 North Lancaster Blvd. 
Lancaster, CA 93534. 
Attention: Anna Zarley 
(661) 948-4518 or 
Fax: (661) 949-1212

 The 77th annual Fair, August 21st - 30th, is a time of celebration, competitions and entertainment in everything from baking contests to livestock auctions to concerts and Monster Trucks shows. The 'Business Dress and Decorate' contest brings the lively spirit of camaraderie and competition to the business community. "This is a fun competition where many participants go all out decorating their offices. With this year's "Barn Appétit" theme, we're hoping to see a lot of food oriented entries. Together with the Lancaster Chamber of Commerce, we encourage local businesses get into the Fair spirit and participate in this unique community competition" said Wendy Bozigian, A.V Fair Marketing Manager. For all Fair 2015 information, to buy Palmdale Auto Mall Concert, Rally Kia Arena Event Series tickets and $7 Pre-Fair admission tickets (sold until August 20th) go to: www.avfair.com. 
Business-4-Breakfast

 

 

      Join us for business, stay for breakfast!

 

                7:00 A.M.- 8:30 A.M. Thursday, July 23, 2015

                                      

Event Location

Domingo's Restaurant
1324 W. Ave I
Lancaster, CA 93534

 

 Sponsored by:

Citizen Business Bank, Ann Carlson

(661) 974-7979

 

 

*Please note - If you RSVP and do not attend you will be invoiced for $12.00

  

  
  

 

Lancaster Choice Energy Brings Cleaner Energy and Lower Rates to Residents and Businesses Alike

 

Lancaster, CA. June 24, 2015 - The City of Lancaster's Lancaster Choice Energy (LCE) just launched this past May, but is already proving to be a cleaner, more cost-effective alternative to its only competitor, Southern California Edison. In May, LCE was made available to 'early adopters' during the first phase of its launch. LCE will be available to all other Lancaster residents and businesses in October of this year. At that time, the residents and businesses will be able to experience locally controlled, stable rates, and a reduced carbon footprint, while also benefitting from this new local revenue source.

LCE is the first municipally-operated community choice aggregator in the State of California and the first to operate in Southern California. As a community choice aggregator, LCE partners with the existing regional investor-owned utility (IOU), Southern California Edison (Edison), to provide an additional energy choice to Lancaster residents. Edison will continue to provide electric delivery services (transmission, distribution, power line maintenance, billing, etc.), while LCE purchases and provides the electricity.

Taking local control of the energy procurement process translates to benefits throughout the community. There are lower energy rates associated with this new energy option, the rates are stable, and the revenue generated through LCE stays within the community.

"Every dollar saved through LCE means another dollar kept within our local economy," said Mayor R. Rex Parris. "The savings and environmental benefits are undeniable, and we are proud to give control to Lancaster residents by providing this new energy option."

LCE currently offers two product options: Clear Choice, which contains 35 percent renewable energy, and Smart Choice, which is 100 percent renewable. Clear Choice is the default product in which all customers will be automatically enrolled, unless they choose to "opt up" to Smart Choice. Smart Choice is offered at a small premium over the cost of Clear Choice, at a flat rate of $10 extra per month for residential accounts and 1.5 cents per kilowatt hour more for commercial accounts. LCE's charges for electric generation will simply appear as a line item on each customer's Edison bill.

"One of the most exciting aspects of LCE is the fact that, for the first time, residents can choose where their energy comes from," added Mayor Parris. "There has historically only been one choice for your energy, and the community choice aggregator model completely changes that. Through LCE, citizens not only get to choose their energy company, they get to choose their product -- they can enjoy increased renewable energy at a lower rate with Clear Choice, or they can further reduce their carbon footprint by opting up to Smart Choice. Either way, by participating in LCE, they are helping to build a greener future for our community."

LCE service will extend to all electric accounts citywide in October. Customers will receive four separate notices via mail informing them of their impending enrollment in LCE, while providing instructions on how to opt out and remain with Edison if they so choose. Those who wish to receive LCE service simply do nothing and LCE will become their default provider, making it easy for residents to experience lower rates and higher renewable energy content than their existing service.

For more information, visit www.lancasterchoiceenergy.com.

 

 

 

     
         Promote YOUR business FREE of Charge 
  
    
  FREE Chamber Radio 
Talk Show
  
 "Minding Your Business"
                       
    Saturday, 12-1pm
 Call Chris Spicher: (661) 948-6006
  

Lunch & Learn

with the Lancaster Chamber of Commerce

  

We invite our members to join us for our monthly Lunch and Learn sessions!  Held on the last Friday of each month at noon in the Lancaster Chamber boardroom, these informative sessions are FREE for members. 

Small Businesses Can Clean Up Through Spring Cleaning

Companyoffive

 

To stand out and inspire them to engage with you, you'll need to "spring clean" your marketing efforts. Ideally, you'll want to do this from the inside out by first analyzing your email and social media campaign results.

Let's start with email. In reviewing the last three to six months, take a closer look at which articles were most popular in terms of being clicked on, forwarded and shared on social media. While you're looking at your results, take the time to clean up your contacts list. Clear out the duplicates and bounced addresses and add the names from that stack of business cards you've been collecting.

From a social media perspective, take advantage of Facebook Insights to better understand the demographics of people on your page and their interactions. Similarly, Twitter Analytics measures engagement and gives you insight into the effectiveness of your tweets.

Along with analyzing how your customers respond and react, you'll also want their direct feedback by issuing a survey. Be brief yet specific to learn what works and what you can improve.

Lastly, look at what your customers 

aren't  saying or doing. Which content and offers are they bypassing? Are they referring their friends to your business? Also, when it comes to their online engagement, what are they talking about in general and what specifically are they saying about your business?

Based on this insight, you're ready to spruce up your marketing campaigns through the following actions:

  • Refresh the look of your newsletter. Explore different templates and brainstorm new column topics, content ideas and images.
  • Update your online presence including background images, the description of your business, and making sure you have complete profiles online so you're more easily found.
  • Launch a personalized campaign targeting your most active customers. It should reflect your fresh insights as well as their particular interests. The more customized the content and offer is, the more likely they are to respond and share it with their friends.

When you take the time for spring cleaning, you'll spot trends that inspire new ideas and you'll be able to proactively respond to potential issues. This leads to more engagement and enables you to stand out among the competition.

 

The Month In Pictures

June

 

Business-4-Breakfast 

Kira Wagner, Reiki Healing pictured with Miss Lancaster Ashlyn Winchester, 2014-2015 Chairwoman Tamara Stoebe, and Ruben Arias

Business-4-Breakfast Winners

Anna Motes, Edwards Federal CU

Patricia Ponds, Storage Express 

113th Installation Banquet

2015-2016 Board of Directors 

113th Installation Banquet

Board of Directors Being Sworn In 

113th Installation Banquet

2015-2016 Ambassadors  

113th Installation Banquet 

Tamara Stoebe Passing 

the Gavel to Josh Mann  

113th Installation Banquet

Large Business of the Year

Bank of America Merrill Lynch

Volunteer of the Year 

Dave Owens, Farmers Insurance

113th Installation Banquet

Bob Noval and his Big Band

TownePlace Suites Marriott 

Mixer 

Ribbon Cutting 

Tech Gods

Ribbon Cutting 

Tech Gods

Ribbon Cutting/Grand Opening 

Career Care Institute Mobile Unit

Ribbon Cutting/Grand Opening 

TransWestern Truck Driving School, Charter College

OUR WEBSITE OFFERS INCREDIBLE MARKETING OPPORTUNITIES TO OUR MEMBERS!

 

 

For those of you who have utilized all the wonderful features of our new website, we are confident that you have seen interest in your business grow!  We are seeing triple the traffic on our site since we rolled out the new product in late October!  It's easy for our members to use and navigate and the free marketing tools that are included are state-of-the-art!  If you have not yet had the opportunity to request optimization of your member page, upload coupons, classified ads, and member-to-member discounts, or submit your events and meetings to our community calendar, please log in to your account and take full advantage of these exciting ways to market your business on both our website and our mobile app!  If you need us to re-send your log-in information, please contact us at

 

 (661) 948-4518