Business Connection


March 2014

Lancaster Chamber of Commerce

 Executive Board

Chairman of the Board
Gene Melchers, Melchers Construction Co.

Chair Elect
Tamara Stoebe, Prudential Troth Realtors

Monica Grado - Treasurer
George's Cleaners

Ann Hill - Past Chairman of the Board
Business Mastermind Queen

Paul Kinison - Vice Chair
Aerotech News

Josh Mann - Vice-Chair
Mojave Partners

Dr. Douglas Weber - Secretary
Douglas B. Weber, DDS

Sandy Smith - Ex-Officio
Chief Operating Officer  
Board of Directors
Chris Chapleau - American Business Machines


Sgt. Theresa Dawson - Lancaster Sheriff's Dept.


Rosemary Mann - Camille's Sidewalk Cafe


Paul Porteus - Prospect Mortage, LLC


Nelson Rasse - High Desert Broadcasting


Bridget Razo - Antelope Valley College


Gina Rossall - Westside Union School District


Lynn Roth - SOL Graphix, Inc.


Dave Saltman - Passantino-Andersen


Chris Spicher - Antelope Valley Florist


Stan Turner - Edwards Federal Credit Union

Business After Hours Mixer

Business After Hours Mixers Will Now Be Hosted Quarterly


Beginning in 2014, the Lancaster Chamber of Commerce will transition from Monthly Mixers to Quarterly Mega-Mixers!  Based on feedback from many of our members, we have made the decision to plan large-scale business mixers  that will draw 100 or more members. With Mega-Mixers, your opportunity to network with others is greatly increased as these mixers are large-scale and are FREE to our members!  


If you are interested in hosting a mixer at your place of business, please contact Sandy at the Lancaster Chamber office for more information:

(661) 948-4518 

Click here for Chamber Events Calendar

We Would Like To Thank Our First Mega-Mixer
Host of 2014
 The University of Antelope Valley


A huge thanks to all of the nearly 100 people who attended our first quarterly Mega-Mixer at the University of

 Antelope Valley! 

As we continue to find ways to bring more value to our members, we feel that this event clearly showed that we are on the right track! Thank you so very much to Marco and Sandra Johnson and the wonderful UAV staff for the beautiful venue, the wonderful food, and the incredible service! We appreciate you very much!





We Would Also Like To Thank Our
Raffle Prize Sponsors 



Eli Colvin

ADT Security


Tamara Stoebe 

Berkshire Hathaway HomeServices


Daniel Seny



Dale & Mary Majors

Care Pest Solutions


Chris Spicher

Antelope Valley Florist


John Shaff

AV Chem-Dry


Douglas Cain

Antelope Ambulance Service


Lynn Roth

SOL Graphix


Terr Roth

Dignity Eastside


Robert Wolf

Robert Wolf Insurance & Financial Services


Frank & Chris Cole

 Cartridge Hut


Javanna Palm 

It Works! Global


Gia Motti

The Inspective Detective


Bengamin Bahrami  

 AAMCO Lancaster Auto Repair Group


Shirley Griffiths
Panache Salon


Susie Quinland

Mayflower Gardens


Jennifer Murad

AV Fairgrounds


Gary & Karen Bell

Miller Bell Media


Nelson Rasse

High Desert Broadcasting


Chuck Simons

Chuck Simons Realty


Yalana Aielo

Cabi Designer Clothing



 AV Biz Pro


A Special Thank You 

to Our Fantastic



 We appreciate all of your efforts!

For more information on becoming an Ambassador
please call the Chamber: (661) 948-4518



 Law Offices of



A Professional Corporation




Mark E. Thompson

Kevin L. Von Tungeln Leonard A. Cosgrove


 Visit our Learning Center

(661) 945-5868


  The State Bar of California - Board of Legal Specialization




Helping Support Your Local Chamber is a


Take advantage of these special rates for chamber members!!


Newsletter Ads

Color or Black & White


Business Card - B&W: $50.00


Business Card - Color: $100.00


3 x 5  Blank & White: $100.00


3 x 5 Color: $200.00


Web Page Banner Ads


Please go to

and look under Services/Internet Ads for description and pricing.


Chamber Membership Lists


Alpha & Category on Paper: $30.00

Labels by Alpha or Zip: $50.00

Email Data: $50.00


2014 California Packets Are Here!!!


Employer Poster Set: $25.00

UI & SDI Pamphlets (10): $17.00

Sexual Harassment 

 Pamphlets (10): $17.00

Paid Family Leave

Pamphlets (10): $13.00

Workers' Compensation

Pamphlets (25): $14.00


*Employer Poster Set Available in Spanish & English - Laminated Upon Request w/Additional Fee


Please call the Chamber for more information:

 (661) 948-4518 





What can the Lancaster Chamber of Commerce do to help grow YOUR business???


Membership Benefits 

  • Chamber Website
  • Business Connection Newsletter
  • Membership Directory
  • Membership City Map
  • Radio Talk Show - Free
  • Super AV Expo


Monthly Events 
  •  Membership Luncheon
  • Business After Hours Mixer
  • Business-4-Breakfast 


Discount Advertisement 

  • AV Press - Chamber Page
  • Video Commercials
  • Web Video - Business Showcase


Please call the Chamber for more information:

 (661) 948-4518 



Mission Statement 


To Serve the Community by Promoting, Protecting, Encouraging and Developing Local Business




Most of our members are familiar with both our semi-annual Flea Market and our Super AV Expo--this year, we are bringing the best of both events to you in one exciting production! While our May 4th flea market will continue to feature your favorite vendors, second-hand "treasures", antiques, and great food, you will now have the opportunity to shop our local retailers and service providers in the Van Dam Pavilion!  We are proud to roll out the "Shop Local Showcase", featuring upgraded booth space, a "retail" feel, and a venue to get to know the businesses that make the Antelope Valley a great place to live and shop! 


Click here to download Flea Market application


*Shop Local Showcase

 application coming soon!


 For more details and information on how your local business can be a part of this exciting opportunity, please contact:


Events Coordinator, Anna Zarley,  (661) 948-4518!



New and Renewing Members





 Introducing Our Newest Members!



Sweet Frog Frozen Yogurt

Darla Robinson

44758 Valley Central Way

     Lancaster, CA 93536

           (301) 643-7593       



Kelly Financial Group

Michael Kelly

190 Sierra Court, Suite B-3

Palmdale, CA 93551

(661) 273-9005

[email protected]



Visual Instrumentation Corporation

Robert Lewis

1110 W. Avenue L-12, Suite 2

Lancaster, CA 93536




$uper Bargain

Lily Luc

44201 10th St West

Lancaster, CA 93534

(661) 942-2603



Vose Properties

James Vose

PO Box 8743

Lancaster, CA 93539

[email protected]



TownePlace Suites

Randy Rasmussen

2024 West Avenue J-8

Lancaster, CA 93536

(661) 723-6709

[email protected]



Bakker's Pane In The Glass Window Cleaning

Antonie Bakker

           (661) 943-1902       



Home Helpers

Jessica DeMumbrum

20361 90th St

California City, CA 93505

(760) 574-3630



Kids Charities of Antelope Valley

Yvette Emard

742 W. Ave L

Lancaster, CA 93534




Ladies Choice of Antelope Valley

Melanie Gaines

Lancaster, CA 93534

(661) 341-5053



Patti Holt-Pulsifer

Individual Membership




We Are Pleased to present our Renewing Members


Lamar Advertising Company

Todd Porter

104 Enterprise Parkway

Lancaster, CA 93534


Member Since 1953


Century 21 Doug Anderson & Assoc

1727 West Avenue K, Suite 102

Lancaster, CA 93534


Member Since 1963


Currado Insurance Agency, Inc/Allstate Insurance

John A. Currado, LUTCF

43713 20th Street West, Suite 2

Lancaster, CA 93536


Member Since 1983


James O. Fourr CPA

44288 Lowtree Avenue

Lancaster, CA 93534


Member Since 1989


BLVD Association

Monica Grado

44759 Beech Ave

Lancaster, CA 93534

(661) 940-3668

Member Since 1990


 Desert Haven Enterprises, Inc

Jenni Moran

43437 Copeland Circle

Lancaster, CA 93535


Member Since 1991


Robertson's Palmdale Honda

Rick Carr

455 Auto Vista Drive

Palmdale, CA 93551


Member Since 1992


City of Lancaster

44933 Fern Avenue

Lancaster, CA 93534


Member Since 1993


Century 21, Al & Midori Yarrow & Associates

44143 20th Street West

Lancaster, CA 93534


Member Since 1993


Coldwell Banker Commercial Valley Realty

Harvey Holloway

42402 10th Street West, Suite E

Lancaster, CA 93534


Member Since 1993


Farley Brothers of Lancaster, Inc

Roy Richards

334 East Avenue K 4

Lancaster, CA 93535


Member Since 1993


Lancaster Flooring, Inc

Harry Bederian

44910 Yucca Avenue

Lancaster, CA 93534


Member Since 1993


Judy Cooperberg

506 West Jackman Street

Lancaster, CA 93534


Member Since 1993


JB Wholesale Roofing/Bldg Spls

Chuck Trimmel

45515 23rd Street West

Lancaster, CA 93536-7218


Member Since 1993



Fran Marroquin

44846 Valley Central Way

Lancaster, CA 93534


Member Since 1993


Antelope Valley Plumbing, Inc

Cathy Bevington

Palmdale, CA 93552


Member Since 1994


All American Financial Services

Slade Lohman

530 Commerce Ave Suite B

Palmdale, CA 93551


Member Since 1994


Earth Systems Southern California

Julie Lang

1024 West Avenue M 4

Palmdale, CA 93551


Member Since 1994


Hi-Grade Materials Co/Ascon Recy Co

Jon Hove

17671 Bear Valley Road

Hesperia, CA 92345


Member Since 1994


Lockheed Martin Aeronautics Company

Theresa Garcia

1011 Lockheed Way, MZ 0819

Palmdale, CA 93599


Member Since 1994


Schools First Federal Credit Union

Tracy Thurber

43816 15th Street West

Lancaster, CA 93534

(714)258-4000 x8029

Member Since 1994


A V Boys & Girls Club

Jay Duke

PO Box 10047

Lancaster, CA 93584


Member Since 1995


Prospect Mortgage, LLC

Paul Porteus

1805 West Avenue K, Suite 105

Lancaster, CA 93534


Member Since 1999


Antelope Valley Care Center

Richard Terrell

44567 15th Street West

Lancaster, CA 93534


Member Since 2000


ProCare Hospice

Starlene Freebairn

42442 10th Street West, Suite E

Lancaster, CA 93534


Member Since 2002


Arnold N. Applebaum

Individual Membership


Member Since 2003

Royal Family Kids

Rick Chisham

44514 20th Street West

Lancaster, CA 93534


Member Since 2003


Joseph A. Meekins Lodge #103

Glen Campbell

PO Box 2654

Lancaster, CA 93539


Member Since 2004


Partcraft, Inc

Angela Kohan

414 East Avenue K 4

Lancaster, CA 93535


Member Since 2004


Brit O. Smith MD

44847 10th Street West, Suite B

Lancaster, CA 93534


Member Since 2006


Southern Kern Unified School District

Jeffrey Weinstein

3082 Glendower

Rosamond, CA 93560


Member Since 2006


All American Bail Bonds

Inessa Chavez

PO Box 901239

Palmdale, CA 93550


Member Since 2009


Kestler/Derryberry, LLP

Steven R. DerryBerry

641 West Lancaster Blvd

Lancaster, CA 93534


Member Since 2009


Santa Clarita School of Performing Arts

Mike Josten

23502 Lyons Avenue, Suite 105

Santa Clarita, CA 91321


Member Since 2009


Rid X Pest Disposal

Charles Bloodworth

42913 Capital Way #111

Lancaster, CA 93535


Member Since 2012


Century 21/Agent Bob Stickney


Member Since 2013



Ryan Rierson


Member Since 2013


Cruise Planners

Annette Wick

420 East Rancho Vista Blvd

Palmdale, CA 93550


Member Since 2013


John's Lawn Care

John Sullivan


Member Since 2013


Lancaster School District

Dr. Michele Bowers

44711 Cedar Avenue

Lancaster, CA 93534


Member Since 2013


Mental Health America

NAMI - Antelope Valley

Jean Harris

45111 Fern Avenue, Suite 21

Lancaster, CA 93534


Member Since 2013


Pampered Nails & Spa

Loann Nguyen

42051 10th Street West, Suite 101

Lancaster, CA 93534


Member Since 2013











For those of you who have utilized all the wonderful features of our new website, we are confident that you have seen interest in your business grow!  We are seeing triple the traffic on our site since we rolled out the new product in late October!  It's easy for our members to use and navigate and the free marketing tools that are included are state-of-the-art!  If you have not yet had the opportunity to request optimization of your member page, upload coupons, classified ads, and member-to-member discounts, or submit your events and meetings to our community calendar, please log in to your account and take full advantage of these exciting ways to market your business on both our website and our mobile app!  If you need us to re-send your log-in information, please contact us at


 (661) 948-4518




In the coming months, the Lancaster Chamber of Commerce, in partnership with

Destination Lancaster, will
be opening the official Lancaster Visitor's Center!  This center will be housed in the Lancaster Chamber of Commerce lobby and will feature information on local businesses, lodging, dining, and events for our out-of-town visitors!  We plan to offer small souvenirs and local postcards as well--stay tuned for more information on this exciting new venture!


In This Issue
Mega-Mixer News
New and Renewing Members
Ensuring Your Financial Success in 2014
City of Lancaster News and Events
Tips for Small Businesses
The Month In Pictures

Membership Luncheon Program

Lancaster City Council

Candidate Forum  


Please join us on Wednesday, March 12, 2014, for the Lancaster City Council Candidate Forum. There are nine contenders campaigning for two open seats on the Lancaster City Council and this is your opportunity to hear what they have to say about their platforms and how they answer moderated questions related to supporting business in the Antelope Valley.


We look forward to getting to know these nine candidates better prior to the April election and hope that you can join us for one of the largest and most well-attended candidate forums each election season...the Lancaster Chamber of Commerce candidate forum! Joining us will be:



                 City Council Candidates List

                 General Municipal Election


                    Vice Mayor, Marvin Crist

                    Councilman/Retired Deputy, Ron Smith

                    Sheldon Carter

                    David Paul

                    Liza Rodriguez

                    Michael Rives

                    Oscar Mejia

                    Johnathon Ervin

                    Jordan Campbell



RSVPs are strongly suggested for this extremely well-attended event.


Lancaster Chamber members:       $20 (pay online) or $25 at the door

Non-Members:                                 $30 (pay online) or $35 at the door

                    EVENT INFORMATION


Date: March 12th


Time: 11:30am - 1pm


Location: J.P. Eliopulos Hellenic Center 43404 30th Street West, Lancaster 93536 



Chairman's Message




Springtime is just around the corner! As with this season full of growth, new beginnings, and a renewed sense of hope, the Lancaster Chamber of Commerce continues to blossom as well!

In our efforts to continue to bring you, the member, the most value for your investment, we have seen great success in our monthly Lunch and Learn educational series and increased attendance at our luncheons, breakfasts, and mixers. In addition, the Work Ethic Scholarships that we award each year are going to be nearly double the amount of last year thanks to your generosity!  

As you may be aware, we are taking a very close look at our resources and are finding opportunities to bring our chamber members and our community more "bang for their buck" when sponsoring events. On May 4th, we will introduce the Shop Local Showcase that will be held in conjunction with our semi-annual Flea Market. The Shop Local Showcase will take place in the Van Dam building at the Antelope Valley Fairgrounds and will provide our local businesses an upscale, professional area in which to market their services and products while guaranteeing an audience of thousands. If you are interested in hearing more about this opportunity, please contact event coordinator, Anna Zarley, at (661)948-4518.


Our membership continues to grow by leaps and bounds and we are so pleased to have earned the trust and confidence from so many of our businesses that are choosing us as their "chamber of choice" . We have had so much positive feedback about the direction we are heading, the new ideas we are implementing, and , most importantly, the steps we have taken to make sure that our members always come first-the chamber is all about business marketing, exposure, referrals, and education-your success is our mission.


Gene Melchers

Chairman of the Board


Updated Withholding Tables Released for 2014




Courtesy of Cobb Doerfler & Associates, CPA    Accountants and      Tax Preparers    






Updated income-tax withholding tables for 2014 have been released by the IRS and supersede withholding tables issued in December 2013.


The newly revised version contains percentage method income-tax withholding tables and related information that employers need to implement these changes.

In addition, employers should continue withholding Social Security tax at the rate of 6.2 percent of wages paid. The Social Security wage base limit increases to $117,000. The Medicare tax rate remains at 1.45 percent each for the employee and employer.


The additional Medicare tax of .09 percent for employees (not employers) remains in effect and should be withheld from employee wages that exceed $200,000 in a calendar year, at the beginning in the pay period in which the employee's wages exceed $200,000.


Employers should start using the revised withholding tables and correct the amount of Social Security tax withheld as soon as possible in 2014, but not later than February 15, 2014. For any Social Security tax under-withheld before that date, employers should make the appropriate adjustment in workers' pay as soon as possible, but not later than March 31, 2014.


Employers and payroll companies will handle the withholding changes, so workers typically won't need to take any additional action, such as filling out a new W-4 withholding form. Individuals and couples with multiple jobs, people who are having children, getting married, getting divorced or buying a home, and those who typically wind up with a balance due or large refund at the end of the year may want to consider submitting revised W-4 forms.


As always, it's prudent for workers to review their withholding every year and, if necessary, fill out a new W-4 and give it to their employer. For example, individuals and couples with multiple jobs, people who are having children, getting married, getting divorced or buying a home, and those who typically wind up with a balance due or large refund at the end of the year may want to consider submitting revised W-4 forms.


We Can Help

If you'd like to better understand the ins and outs of your business and create sound guidance for internal decision making, you might consider cost accounting.
And we can help. Allow us to evaluate your business from top to bottom and determine the real cost of each component. With that as a foundation, we can help you draft budgets, adjust pricing, keep an appropriate level of inventory, and much more. Give us a call today.





      Join us for business, stay for breakfast!


               7:00 a.m. Thursday, March 27, 2014


Event Location


Schooners Patio Grille

2797 W. Ave L, Lancaster 93536 (30th St. West)
Table Sponsor


 Lancaster JetHawks
 William Thornhill (661) 726-5400

To RSVP please contact the Chamber Office

Phone: (661) 948-4518

Fax: (661) 949-1212

Email: [email protected]


 (2) Family 4 Pack Of Tickets To Attend A 

Lancaster JetHawks Game

 Sponsored by: Lancaster JetHawks



*Please note - If you RSVP and do not attend you will be invoiced for $10.00





Mayor Parris Recaps a Year of Progress, Assures a Future with Hope

Lancaster, CA. February 13, 2014 - Yesterday, Lancaster Mayor R. Rex Parris delivered the City's annual State of the City Address to the Lancaster Chamber of Commerce at the Hellenic Center in Lancaster. During the presentation, Mayor Parris shared that the City of Lancaster has made fantastic strides over the past year in a number of areas. By targeting basic societal needs first, then elevating efforts to more grandiose advancements, the City has been able to effectively address issues ranging from crime, health and education to infrastructure, entertainment and economic development.

"I couldn't possibly be any prouder than I am of this great City," said Parris. "We are consistently improving on all fronts, while doing more with less as a community. At times, this has been an uphill battle, but we've never given up on the possibilities; we've taken on every challenge with hope and vigor; and we've moved every step of the way with the resolute purpose of adding increased value to our community."

Despite overwhelming odds, the City of Lancaster has succeeded in both civic and economic improvements. Since 2008, Lancaster's Part 1 Crimes have decreased nearly 40%, and continue to trend downward in spite of recent problems introduced by California's prison realignment policy. City officials refuse to waver on their fight against crime, and employ all resources to ensure the overall crime rate continues to go down. With the innovative use of technology; the ongoing application of community-driven commissions; and the enthusiastic engagement of community Neighborhood Watch and Business Watch groups, the combined efforts of law enforcement, City staff and local citizens have proven to be a formidable force against criminals.

Regardless of the crippling statewide elimination of redevelopment agencies in 2012, the City of Lancaster has continued to grow its economy by attracting such businesses as Build Your Dreams (BYD), Morton Manufacturing, Marriott, and Best Western, to name a few. These developments have contributed to job growth in Lancaster, while additional economic development opportunities are being courted.

In regards to community wellness, the City can now boast of two new major facilities which have recently been completed: the Multi-Service Ambulatory Care Center and the new City of Hope medical and education center. These facilities complement and expand the healthcare information and services available to Valley residents. Later this year, Lancaster will also welcome a new state-of-the-art Kaiser Permanente facility, which will be the first of its kind to utilize solar water heating and reclaimed water.

Along the education front, Lancaster's SOAR High School continues to be the crown jewel of the educational system, performing in the top 1% of high schools in the nation with an API score of 945 at the end of the 2011-2012 school year. In addition, a partnership with the Lancaster University Center and California State University Long Beach has yielded a program in which one can earn a Bachelor's degree in engineering right here in the Antelope Valley in just 2.5 years. The Lancaster University Center has also teamed up with the Coalition for Humane Immigrant Rights of Los Angeles to provide much needed Spanish GED courses in Lancaster.

The economic climate of the past six years has not held the City back from its aggressive Capital Improvement Program (CIP), which continues to enhance the quality of life for Lancaster residents. In all, 89 CIP projects are fully funded through sources such as Measure R grants and specialty funds. Mayor Parris proudly pointed out that these projects do not touch the General Fund in any way. By utilizing City crews to do the rehabilitation projects, the City is producing 40% more output than if the work was outsourced. In fact, many of these projects are currently six weeks ahead of schedule, and being completed for 60% less in costs.

Mayor Parris concluded his address by recapping the many accomplishments Lancaster has achieved in the alternative energy arena. Expecting to realize 50% of peak load by June of this year, the City is well on its way to Net-Zero status.


Parris credited careful planning and thoughtful risk taking for both the business successes and worldwide media attention generated from "green" industry interests. Partners such as KB Home and SunPower, who are responsible for the new Zero House 2.0, are helping Lancaster's goals come to fruition with their bold innovations.

"The City is literally paving the way to a sustainable future," said Mayor R. Rex Parris. "Our once small desert town is now a thriving metropolis, standing on the cusp of unfathomable stardom."

         Promote YOUR business FREE of Charge
  FREE Chamber Radio 
Talk Show
 "Minding Your Business"
    Saturday, 12-1pm
 Call Anna Zarley: (661) 948-4518
 6 Uncomplicated Social SEO Tips for Small Businesses

Let's start with what is SEO?

SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.

What does Social SEO mean?

Social SEO refers to the idea that social media links and interaction play a considerable part in a website's search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content-whether it's on your website or on a social media platform-in order to appear higher in search rankings.

Here are six uncomplicated Social SEO tips you can easily start implementing today:

1. Optimize your social media profiles

The key to an SEO friendly social media profile is to be descriptive as possible. Always fill out the 'About' or 'Information' sections of any social media platform. Use words or phrases that describe your business and are also terms individuals would use to search for your business.

For example, to optimize your Facebook Page for local searches, it is very important to include your address, city, state, and zip. Always include links from your social channels back to your business's website (and links from your website to your social channels).

Insider Tip: The "Category" field is often over looked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information.

2. Optimize your social media content/updates

To optimize your social content, always include some of the relevant search keywords you determined for your business in your Facebook updates, tweets, pin descriptions, etc. It's important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on Twitter is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).

Insider Tip: Use your business's name in your social posts. This helps Google associate the keywords you use to describe your business with your business's name.

3. Build links by making your content shareable

A key factor in SEO is link building. Simply put, this means having good website to website relationships through links. When you have more quality sites linking to your website (inbound) and you are linking to other quality websites (outbound) the more authoritative Google determines your website to be. More authority equals a higher SERP rank.

Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. "Content" doesn't always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you're improving your SEO value. To review: Quality content equals more shares equals more links equals better SEO value. Simple right?

Insider Tip: A more advanced way to increase shares is to add social share buttons to individual pieces of content on your website or blog.

4. Use Pinterest

An easy way to create shareable content is by using Pinterest. Pinterest is great for link building and improving your keyword strategy. Google indexes pages from websites with heavy traffic faster and higher in a SERP. You can increase your content's visibility in SERPs by adding keywords within the title of a Pinterest board, the board's description, and you even have up to 500 characters to describe an individual pin so you'll want to include keywords there as well.

Additionally, you can customize the pin's link and point people back to your website or blog-further increasing the opportunity for your content to rank higher in a SERP. From an SEO perspective, Pinterest allows you to do a few things that other networks don't, so take advantage of it.

Insider Tip: Google prefers high-resolution images, so use high-quality images on Pinterest whenever possible.

5. Sign up for Google+ and spend 10-minutes a day on it

No one loves Google+ more than Google. Sign up for a Google+ Business Page and complete as many fields as you can in the "About" section using keywords that describe your business. Google also allows you to add several customized links within your profile, you can use this as an opportunity to link back to your website, blog, and additional social channels. By spending 10-minutes a day sharing your content to your Google+ page, you'll be more likely to appear within Google's SERP.

6. Create a Google+ Local listing

According to Google, 97% of consumers search for local businesses online. In order to perform well in local search results it's critical that you optimize your Google+ Local listing (formally known as Google Places). A Local Google+ page is different from a Google+ Business Page because it allows customers to easily connect with that business's physical location. Update the details about your business-address, phone number, hours, etc.-and you're good to go!

Insider Tip: Be sure to keep your information up-to-date on Google+ Local and Facebook-it helps!

Here are some common mistakes to avoid:

  • Not making your business's social media sites public.
  • Creating a Facebook Profile instead of a Facebook Page (learn how to fix this here).
  • Not customizing your Facebook URL. (Here's how)
  • Not using your business's name as your Facebook Page name or Twitter name.
  • Uploading images to your social channels with file names such as: Photo1 or IMG1287-images with meaningful file names can help you rank better.
  • Duplicating another website's content. Your time and resources are limited as a small business owner but Google doesn't like this.
  • If something appears to be a fast and easy way to improve your SEO it's probably a black hat tactic (that means it's bad), Google frowns on these unethical techniques and penalizes those who implement them.

Keep this in mind regarding Social SEO

Improving your SEO takes time and SERP changes don't happen overnight. Always be as descriptive as you can and keep your info up to date. Ultimately, as a small business owner you shouldn't obsess over SEO. Instead, focus on providing a WOW! experience for your customers and your business will benefit through natural word-of-mouth.



The Month In Pictures


Law Office of Christine Nelson  

Ribbon Cutting


Vic's Bimmer Collision Center 

Ribbon Cutting

 Sandy Smith and Victor Vega 

with Isaac Barcelona District Director, Senator Knights Office



Vic's Bimmer Collision Center 

Ribbon Cutting


Law Office of Christine Nelson

Ribbon Cutting

Ambassador Kimberly Perkins  



February Chamber Luncheon 

Chairman Gene Melchers

 & COO Sandy Smith

Presenting Certificate Of Appreciation To Speaker

Mayor R. Rex Parris 


February Chamber Luncheon 

Mayor R. Rex Parris 

Delivering the

State of the City Address  


February Chamber Luncheon

Mixing & Mingling



 February Chamber Luncheon

Business Information Table 


February Chamber Luncheon 

Drew Mercy & Steven Derryberry 


February Chamber Luncheon

 Mixing & Mingling


February Mega-Mixer Host

 Marco Johnson with the University Of Antelope Valley &

COO Sandy Smith Presenting

Certificate of Appreciation 


February Mega-Mixer 

Hosted by

University of Antelope Valley 

February Mega-Mixer

University of Antelope Valley 

Lancaster Chamber Ambassadors Robert Wolf &

Mary Majors

February Mega-Mixer 

University of Antelope Valley

Thank you to all of our

Raffle Prize Sponsors

February Mega-Mixer

University of Antelope Valley

Culinary Program

Event Catering Service 


February Business-4-Breakfast

COO Sandy Smith Presenting 

Certificate of Appreciation to

Annette Wick with Cruise Planners

Table & $50.00 Prize Sponsor


February Business-4-Breakfast

Schooner's Patio Grille 

February Business-4-Breakfast

Ambassador Kim Perkins and

 Best Commercial Winner

Patricia Ponds with Storage Express