Haha... You must possess the tortured mind of a designer to spot this stuff...

What is wrong with this photograph (the answer is at the bottom of the page)?

Be well,
Chuck

Nick Fasciano and the California Job Case

When you're finished with this post you'll know the key role Nick Fasciano played in the rescue and restoration of a piece of typographic history referred to as the Gastrotypograhicalassemblage. In 1966, nothing short of an innovation.

The original Gastrotypograhicalassemblage...
You'll find an in depth photographic record of the restored project at the top of this article from the ADC...
Lou Dorfsman discusses the creation of the Gastrotypographicalassemblage...
About the renovation...
About type cases...
Did you know? Nick Fasciano is the designer of the logo for the musical group, Chicago...
Fonts designed by Herb Lubalin...
Fonts designed by Tom Carnase...
"When you guys came up with this project I thought you are totally insane."

One more Kickstarter-related link while we're in the neighborhood (last time we discussed Harald Geisler's Albert Einstein typeface project).

Fans of the 1961, Ladislav Sutnar: Visual Design in Action are leading an effort to create a Facsimile Edition-an exact reprint. When presented with the idea, publisher Lars Müller's reaction was, "When you guys came up with this project I thought you are totally insane."

An exact reproduction will be no small task. The idea is to replicate specifications exactly-in this case, 10 Pantone colors plus black, variations in paper, solid colors, a cloth cover and so on.

Thanks to Wendy Kalman for pointing us to it.

Facsimile reprint of an iconic 1961 book by modernist graphic designer and pioneer of information design Ladislav Sutnar...
About Ladislav Sutnar...
From Wired: The Master Designer Who Gave the Area Code Its Parentheses...
The publisher, Lars Müller...
More from that era...
Have you seen my InDesign Ideabook?

315 template files in 19 different categories -- Everything from brochures, newsletters, and direct mail to packaging, calendars, and books (one CD works with both Mac and PC). Use two or three files and you'll pay for the entire book and disc...

For Adobe InDesign
For QuarkXPress
Swirling, lunging quills

In "The Confusion", novelist Neal Stephenson describes the physicality of handwriting, "The quill swirled and lunged over the page, in a slow but relentless three steps forward, two steps back sort of process and finally came to a full stop in a tiny pool of its own ink."

If you don't pay close attention today, you'd think that the fine art of writing by hand had all but disappeared. Not so. Lots of folks still maintain a beautiful hand, and people like Harald Geisler are going to keep us reminded of the richness of handwriting by reproducing the handwriting of the past.

In 2013, Harald Geisler captured the spirit of Sigmund Freud's hand, and now, he is working on a similar project to create a typeface that captures a sense of Albert Einstein.

Harald Geisler's Albert Einstein Typeface on Kickstarter...
In 2013 Geisler produced the Sigmund Freud typeface...
You can purchase the Sigmund Freud typeface here...
A few other faces in the same vein include Notera, Germinal, and Cezanne...
Geisler's website...
A primer about Dots Per Inch

Sebastien Gabriel, senior visual designer for Google Chrome, has created the Designer's Guide To DPI. Here's how he defines it, "This guide is designed as a 'get started' or introductory read for the starting to intermediate designer who wants to learn or get more knowledge about cross-DPI and cross-platform design from the very beginning.

No complex math and un-parseable graph, just straight forward explanations ordered in short sections for you to understand and apply directly to your design process."

The DPI, PPI discussion has made my brain hurt for years. Join me in seeing if designer Sebastien Gabriel can make images/screen resolution make sense.

The Designer's Guide To DPI...
He is kind enough to make it available in ebook form...
Gabriel's website...
The amazing stories and pictures of places

Graphic Designer Tom Schifanella has assembled a very large, very impressive collection of luggage labels produced between (roughly 1900 and the 1960s. So much to learn. So much inspiration.

Example 1...
Example 2...
Example 3...
The entire collection-each of these is a set of images...
An interview with Schifanella about the collection...
A type system you can only admire

Sadly, you can't purchase the Noticias Type System designed by DSType and Dino dos Santos. It is a collection of custom typefaces that were designed exclusively for the Portuguese newspaper Jornal de Noticias.

The good news is Santos designs typefaces you can purchase.

A bold, well designed presentation of the system...
The Newseum shows us how the typefaces are being used-today...
An interview with the designer behind DSType: Dino dos Santos...
This is some beautiful typography...
The DSType collection on Myfonts.com...
Nice cover, Lucky Peach, Summer 2015 issue...

Marketing as a fingerprint

There is no such thing as a generic marketing plan. Two organizations can look nearly identical but the few variables that do exist can drastically change the needs of one over the other.

What is wrong with the photograph (the intro)? The "3" is upside down.
About this newsletter

I try to remain as objective as possible about the information I share here. Unless I tell you otherwise, I receive no compensation from the organizations and people mentioned except for occasional product samples. I am an affiliate of Lynda.com and MyFonts.com -- that means, if you purchase something from them, I get a small commission. Comments? Suggestions? Write me at [email protected] -- Chuck Green