Expert Opinion

Expo Milan 2015: Dialogue Through Food
Jay Wang preps us for the upcoming World Expo in Milan, where more than 140 nations will be sharing their national stories of food. He explains why this historical institution still matters. More

From CPD Video Library

Branding Nations at the World Expo

In 2010, CPD traveled to the Shanghai Expo to explore the convergence of soft power and this mega-event. Check out our discussions at a dozen national pavilions, including Brazil, Israel, Korea, Spain, S. Africa, U.S., and with Secretary General of the Bureau International des Expositions (BIE). More


Expo Blog Roundup

All nation brands are not created equal at the World Expo. Jay Wang explains 8 ingredients of successful branding.

Looking for God at the Shanghai Expo, Nick Cull discusses the religion-and-soft power showdown.


Andrew Wulf describes why the U.S. Pavilion model in Shanghai might not be the best for American public diplomacy at the Milan Expo.


Nicholas Dynon looks into the local dimension of a global spectacle.

Expo Photo Gallery

Picturing the World Expo

In his photo book EXPOnential: Diplomacy for the Public at Expo 2010 Shanghai, Cesar Corona portrays how the public diplomacy efforts of countries participating in World Expos translate into personal experiences for visitors. More



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