Jay Wang preps us for the upcoming World Expo in Milan, where more than 140 nations will be sharing their national stories of food. He explains why this historical institution still matters.More
From CPD Video Library
Branding Nations at the World Expo
In 2010, CPD traveled to the Shanghai Expo to explore the convergence of soft power and this mega-event. Check out our discussions at a dozen national pavilions, including Brazil, Israel, Korea, Spain, S. Africa, U.S., and with Secretary General of the Bureau International des Expositions (BIE).More
Expo Blog Roundup
All nation brands are not created equal at the World Expo. Jay Wang explains 8 ingredients of successful branding.
In his photo book EXPOnential: Diplomacy for the Public at Expo 2010 Shanghai, Cesar Corona portrays how the public diplomacy efforts of countries participating in World Expos translate into personal experiences for visitors. More
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