Growing Entrepreneurs - Nurturing Success


This week was all about the 4 P's - product, place, price and promotion. We finished ordering the product, then discussed promotional strategies that we will be using for the group business. We heard about market research using big data to decide where our clients are located and ended out the week speaking about pricing strategies.

ClassE Schedule - 8-9:30 am
Location: Lifespan Ctr. (unless noted below)
11021 E. Cty. Rd. 800 N. Charleston (Loxa Road just NE of the hospital)

Sunday, 10/18 - 1 pm - Sugar Scrub Production
Mrs. Dau's House, 1250 Nursery Road

Monday, 10/19 - Press Releases and other promotional work. (Group Business Plans due - printed and compiled).

Tuesday 10/120 Wave Graphics Tour
With Doug Paulsen
320 N. Second St., Mattoon

Wednesday 10/21 - Selling at a Trade Show Booth 
(speaker to be announced)

Thursday 10/22 - The Men Who Built America
Lifespan Theater

Fri 10/23 - NO CLASS 
Sugar Scrub Booth Set-up at the Mattoon Mall

Saturday 10/24 - Selling at the Mattoon Mall

Sunday 10/25 - Selling at the Mattoon Mall

A big thank you to our board for all the work they do behind the scenes to make ClassE a reality.
Front: Sarah Kramer, Alex Hagen, Joyce Madigan Back: Mike Shaffer, Ron Diepholz, Vince Walk, Tim Keefe and Nathan Meinhart. Not pictured:  Lance Landeck, Jim Zimmer, Gary Philippi, Aaron Hale

Students ordered last minute packaging for the product and worked on their work schedules for the mall booth Oct. 23, 24 and 25th.
Dr. Mike Rudibaugh, faculty member at Lake Land College, discussed how to figure out "the place" part of business. He gave an example using ESRI Business Analyst on where Starbucks and Panera Bread restaurants are located.
Chris Swing, Chief Financial Officer for Vantage Outsourcing, helped the students decide the price of their product by using cost accounting principles. We also discussed  the value that can be added to a product with proper branding.

Class Investors 

(Click on the name to go to their website.)

Advanced Digital Solutions 

City of Charleston

City of Mattoon

Coldwell Banker Real Estate

Commercial Electric

Curry Construction

Dau Consulting

Diepholz Auto Group

Ealy's Real Estate Appraisals

Eastern Illinois Properties

First Federal Savings & Loan Association

First Mid-Illinois Bank and Trust

First Neighbor Bank

Flesor's Candy Kitchen

General Electric

Gilbert, Metzger & Madigan LLP

Jerome C. Groniger

Howell Paving, Inc.

Innovative Staff Solutions

Inyart Tire and Auto

Lake Land College

Lifetime Eye Care

Lorenz Supply Company

Marketing by Jones, LLC

McDonald's of Coles County 

Mid-Illinois Concrete, Inc.

Pinnacle Foods Group, LLC

Reed's Fly-On Farming


Rural King Supply

Sarah Bush Lincoln 

Health System

Scholes Trucking, Inc.

SEED Center at Eastern Illinois University

Eli & Ann Sidwell

Slumberland Furniture

The Sparks Foundation

Unique Home Properties

United Graphics, Inc.

Upchurch Group, Inc.

Vantage Outsourcing

Veolia Environmental Services

Wells Fargo Advisors

West & Company, LLC

Wireless Mikes 

Coles County Council on Aging Lifespan Center
Class Hosts




Due to the increased enrollment, the class will meet at the Coles County Council on Aging LifeSpan Center for the entire year. We will still be touring businesses 2-3 days per week. Thank you LifeSpan for this great partnership.


Coles County Council on Aging Lifespan Center