JDA logo 2013
SMALL BUSINESS BANNER                               December 2013
Did you know....
Georgia ranks #2 for states experiencing the largest increases in entrepreneurial activity rates over the past decade (Kauffman 3/12)
Discover resources offered by the State of Georgia: www.georgia.org/smallbusiness
FREE Upcoming SCORE Live Webinars
Preparing for Big Changes in Business in 2014
Thursday, December 12th at 1:00 p.m. EST

USA TODAY columnist and host of TheSelfEmployed.com, Steve Strauss will examine some of the most important changes coming down the pike next year. From the implementation of Obamacare (the Affordable Care Act), to 1099 and W-2 Rules, from social media to mobile marketing... 2014 is sure to be a big year. Let Steve help you navigate these changes, explain what they mean for your business and how to take advantage of it all. 
Click HERE to register for this FREE live webinar. 

How to Create an Actionable RoadMap for Your Company's Growth
Thursday, December 19th at 1:00 p.m. EST

You likely have many growth ideas and a clear long-term vision for your business.  But how do you put that vision into practice on a daily basis? Jeanne Rossomme, owner of RoadMap Marketing, will share her tip sand techniques for helping owners put together a clear actionable roadmap! 

Click HERE to register for this FREE live webinar. 
Accepting Nominations for 2014 Small Business Week Awards
Including the Georgia Small Business Person(s) and Exporter of the Year Awards. 
Nominations must be made online at http://nationalsmallbusinessweek.sba.gov/ where guidelines and additional information can also be found.  Nominations must be submitted to the SBA no later than Friday, January 17th, 2014.
Win $2,500 in Brother Office Products & Free Publicity for Your Small Business
BizClips Video Contest
Share your story through "BizClips: The Small Business Productivity Makeover Video Contest" and you could win.  The contest, sponsored by SCORE and Brother International, celebrates SCORE's 50 years in helping more than ten million small businesses succeed through free business assistance.  
MAKE a video about your small business. 
Describe in 30-60 seconds why your business needs a makeover and how SCORE could or has already helped you. 

UPLOAD your video to the BizClips Contest website
The entry deadline is Midnight EST on February 25, 2014.

VOTE for your video and ask others to help. 
Vote between April 1-30, 2014 and ask others to vote to help you get to the final round.

WIN prizes and free publicity for your business. 

Judges will select the top 25 finalists to recieve a Brother P-Touch.  Judges will also choose a grand prize winner to receive a makeover with up to $2,500 of products and services from Brother, have a professional promotional video created, and be flown to Washington, D.C. for SCORE's Awards Gala. 
Filtering "Prospects" from the "Suspects"
SBDC Corner

Many businesses face the challenge of filtering out Prospects (actually potential buyers/clients) from Suspects (browsers who have no intention or authority to complete a transaction).  Whether you are selling in a retail, wholesale, or a services environment, precious productive work time can be lost pursuing transactions that will never materialize if you don't have an effective system for determining the difference between these two groups.


A Prospect is a qualified purchaser who has N-A-D-A:


N - Need         (a need for the product)
A - Ability       (has the financial capability)
D - Desire       (wants to make the purchase)
A - Authority   (can make the purchase without the authorization of another party)


A Suspect looks like a prospect but is missing one or more of the four qualities of a Prospect.  An example would be - I walk into a Ferrari dealer - I Need a car, I Desire a Ferrari - but I do not have the Ability to pay for one.


Keep reading at: http://ugasbdcrome.wordpress.com/2013/07/12/montanaro-filtering-prospects-from-the-suspects/


The mission of the UGA SBDC is to enhance the economic well-being of Georgians by providing a wide range of educational services for small business owners and aspiring entrepreneurs. For more information, please visit www.romesbdc.org or call 706-622-2006.

100 S. Hamilton Street, Dalton, GA 30720
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