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360 Degrees of Philanthropic Insight

Volume 4, Issue 1February 2013

 

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In This Issue
Year-Round Supporters
Kathy's Commentary
Upcoming Events

Quick Links

 

Nonprofit Mangement Certification

Earn your Nonprofit Management Certification

with Our Lady of the Lake University & the San Antonio Area Foundation

 

Join us for this FREE information session

February 27, 2013

9:00 - 10:00 a.m.

 

Learn more

Impact San Antonio

Impact San Antonio will be giving at least one $100,000 grant to a deserving non-profit in 2013.  The application will be available starting on April 1, 2013 at 9 AM and will close on May 31, 2013 at 5:00 PM.  Three grant orientation sessions are scheduled to be held at the San Antonio Area Foundation to help agencies get better acquainted with the grant application process.  To sign up for a grant session, please visit the Impact San Antonio web site at www.impactsanantonio.org

 

For more information, please contact Gretchen Garceau-Kragh, Agency Contact Chair.

Pfashionthropic

Do you know women who like to shop for beautiful clothes?  Then you can raise money for your nonprofit simply by telling them about Etcetera - a distinctive line of women's clothing sold exclusively through appointment-only trunk shows. Your nonprofit will receive 10% of sales from purchases made by the women you refer.  Want to know more?  Visit 
Pfashionthropic's website
 or call Cynthia Hamilton at (210) 378-2782.  Fashionable.  Philanthropic. Pfashionthropic.  

Please note: KMAC & Associates does not sell or release names to other organizations or businesses.
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Join us for our "Building a Winning Team of
Volunteer Leadership"
Workshop

 

Wednesday, March 20, 2013, 11:30 a.m. to 1:30 p.m.

 

Instead of desperately trying to recruit NEW talented players, first look internally. Who on the current team roster can be coached, developed and trained to help create a pipeline of major gift donors and volunteer leadership? Identify those hidden but invaluable "athletes" already in your program that have the greatest affinity for your organization and the capacity to make significant contributions. Register

  

  Learn about our other upcoming workshops

 

*PLEASE NOTE APRIL WORKSHOP DATE HAS
CHANGED TO APRIL 3, 2013*

 Greetings!  

 

Darcy sleeps
Darcy sleeps after a long day at puppy induction for the Guide Dogs of Texas.
 

It has been a couple of months since the parties and open houses of the holidays have wrapped up. While the holiday season can be exhausting, it also brings with it a lot of fun, and opportunities to meet new people.

 

If you are like me, you may have found yourself the guest at a party, where you really didn't know too many others in attendance. Perhaps the "friend of a friend" invited you to a cocktail party, or a relatively new acquaintance invited you to their holiday event.

 

Whatever the occasion, it likely introduced you to a new group of people, or opened your eyes to a new holiday tradition. It may have made you realize that your new acquaintance could someday be a cherished friend.

 

The holidays are much the same for nonprofit organizations, and the people who decide to invest in their mission.

 

Your group may have held a holiday drive, and a "friend of a friend" donated some goods. On the other hand, you may have hosted an open house, and someone new dropped by just to see what your organization is all about.

 

Whatever the occasion, there's an opportunity to turn that event of happenstance into long-term support.

 

In this month's newsletter, we will be focusing on the value of following up on first-time donations.

 

ALL nonprofit organizations have multiple opportunities to attract first-time donors through events, direct mail, holiday solicitations or other one-time appeals.

 

How does your organization respond to those first-time donors? How do you make contact beyond the standard "form" thank you letter? How do you turn that one-time gift into the beginning of an ongoing relationship?

 

Sincerely,

signature kathy  
Kathy MacNaughton, CFRE

Turning First Time Donors into Year-Long Supporters

"Opportunity dances with those who are
already
on the dance floor."

- H. Jackson Brown, American Author

  

Every year, during the holidays, many organizations gain new "friends" and supporters. The holidays are a time when people feel moved to give back to their community, and our organizations benefit from this spirit of goodwill.

 

You never know what leads people to your organization's doorsteps. For instance, they may read about an organization in the Express-News "Grace of Giving" series and decide to donate to that group. They may bring donations or supplies to an organization's holiday food, blanket or coat drive, or they may attend a holiday presentation hosted by a nonprofit organization.

 

However, what happens after the holiday? How do you grow and nurture a new relationship that comes through a casual encounter? What can you do to follow up with those new acquaintances, and turn them into repeat donors or - better yet - dedicated supporters?

 

Whatever the exposure that brought them to your organization, there is an opportunity that must not be squandered. Organizations must work to translate that holiday goodwill into year-round support to further their core mission.

 

D Litter Collage

The Guide Dogs of Texas "D" Litter:

Nine new Labrador puppies being inducted into the

Guide Dogs of Texas Puppy Program

 

When you are a new, small or unknown organization - or when first-time donors are just learning about your mission - potential supporters may "test" you with a small donation, to see how you use that donation, how you steward the support and how you manage the relationship. First things first...read more

Kathy's Commentary

You've heard me say it before.

 

It's all about relationships.

 

I truly believe that. Building relationships is the foundation of building organizations that transform our communities.

 

Connecting donors' interests to a nonprofit group's mission makes our communities stronger, more vibrant, and healthier places to raise our families.

 

As you and your organization look at ways to nurture those donor relationships, also consider your own professional relationships, and how they nurture your work.

 

Peer relationships, fostered by professional organizations like the Association of Fundraising Professionals (AFP) and the San Antonio Nonprofit Council (SANCouncil), are important.

 

The 19 years I have been a member of AFP have been very rewarding. Being part of that network has helped me nurture my peer relationships, discover new opportunities both professionally and personally, and expand my knowledge of development best practices.

 

As one of the commitments I make to our profession, I started an annual scholarship fund through AFP San Antonio eight years ago for new professionals, many from smaller organizations who may not have a large development staff or a large network of peer support. This year AFP International established a new membership category that helps smaller agencies take advantage of educational opportunities for their development professionals by allowing a transfer within the organization should the original development staff member leave the agency.

 

There were 25 worthy applicants this year. Congratulations to the following individuals/agencies selected by members of the AFP San Antonio Scholarship Committee:

Peer relationships are important and so is the power of mentorships. We all need mentors, and in return, we should each BE a mentor. I know from my own experience, I have gained a lot of valuable perspective from the mentors in my life, and I have learned just as much by being a mentor to others.

 

So, who are YOUR professional "heroes"? Who do you strive to be more like? Who do you know who could be a mentor to you? But just as important, what can YOU do to be a mentor to OTHERS? Reach behind you and pull another development professional or volunteer up to the next rung on the ladder. It will be one of the most rewarding experiences of your career!

Upcoming Events

KMAC Events 


Friday, March 1, 2013
Meals on Wheels Texas State Conference
Marriott Plaza San Antonio
"Volunteers...Cherish is the word..."
 
Thursday, March 7, 2013
Presentation for San Antonio Nonprofit Council
American Red Cross
"Getting the Right People on the Bus"
 
Wednesday, March 20, 2013, 11:30 a.m. to 1:30 p.m.
Ecumenical Center
"Building a Winning Team of Volunteer Leadership"

Register Now

 

Wednesday, April 3, 2013, 11:30 a.m. to 1:30 p.m.
Ecumenical Center
"Building Blocks: Actively Engaging Your Board in Resource Development"

Register Now

 

Wednesday, May 8, 2013, 11:30 a.m. to 1:30 p.m.
Ecumenical Center
"So What? Who Cares? Identifying Your Target Audience & Prospective Supporters"

Register Now