As large corporations, institutions, governments and non-governmental organizations are strongly in favor of any effort to promote sustainability, Park to Spark offers clients a simple and cost-effective way to add electric vehicle (EV) charging stations to existing parking areas.

In recent years, EV adoption and expansion has been stalled by a perception of a lack of infrastructure to charge vehicles away from home. The result is a catch-22: expanded EV adoption requires more charging opportunities, while expanded charging opportunities require more EVs to justify the cost. Park to Spark has identified a way to have the best of both worlds by installing cost-effective, 120-volt charging stations in areas where cars are able to charge for an 8-hour period, including office complexes, colleges and universities, and hotels.

Park to Spark entrusted BD&E to develop a new name for the organization, a brand strategy to uniquely position them in the marketplace, and an engaging graphic identity and logo. BD&E also created an overview brochure, and is working with the sustainable mobility consultants to implement their new strategy on signage, station markings and in web and social media content.