Neville Hall, the treasured architectural flagship of the Presbyterian College campus, is about to undergo a major renovation and expansion. A beautiful example of classic Georgian architecture, Neville has a special place in the hearts of PC alumni, faculty and donors. BD&E was honored to develop a multidimensional capital campaign to cultivate funding for Neville Renewed. 

 

Our primary efforts centered around a targeted direct mail campaign that used strategic and impactful appeal messaging to inspire friends and alumni to contribute. We highlighted Neville Hall's history and legacy as well as its position as the center of teaching and learning at Presbyterian College. Postcards, brochures, letters and keepsake prints fondly reminded alumni of their school pride and memories of PC.

 

Lastly we created a compelling video detailing the campaign goals and laden with beautiful footage of PC's historic campus masterpiece. The response from students and alumni was striking, with nearly 1,000 views in just the first week, and a successful launch of campaign donations. See it for yourself >