Welcome to the January edition of our eNewsletter. Inside you will find BD&E happenings, ideas we would like to share and, of course, the Bella update.

Branded for Success.  
Spotlight on CCAC.      
 



Upon his inauguration in 2014 as the ninth president of Community College of Allegheny County, Dr. Quintin Bullock committed his efforts and this 50-year-old institution to the success of all students. BD&E assisted his team in articulating that vision through the brandline "Our Goal is Your Success."
 
This fall, BD&E created a comprehensive campaign that included television and radio spots, along with out-of-home and online advertisements. This series extends the messaging to highlight CCAC's in-demand career program offerings, flexible class times and locations, and the faculty's commitment to student success.
 
Beginning February 5th, the new TV spots will also be shown in Pittsburgh area movie theaters. So grab your popcorn, sit back, and learn how CCAC makes success happen!

 
@ BD&E
Unlimited Potential.


For many of you, the announcement of Emily Jenca's promotion will not come as a surprise. A graduate of the University of Pittsburgh, Emily has served as BD&E's Account Coordinator and Planner (and all around "Go To") for the past five years. In her new position as Account Executive, Emily will leverage her experiences to serve the needs of our clients even more effectively, if you can imagine that, in account management and development.
 
Please join us in congratulating Em on her exemplary work!

    
Catching Up with Bella
I Solemnly Swear...   


With the turn of the calendar, it's customary for many to make New Year's Resolutions. Yes, these are our intentions for behavior modifications, such as cutting down on sugar consumption, or limiting time spent playing Candy Crush. Apparently, this tradition applies to humans and four-legged friends alike (according to Bella.) Her commitment? "No more barking at the office."

This may seem like a noble intention for your average canine, but we all know...she is not so average. So Bella, how is that going for you? Click here to find out.
 
 
Thanks for your time. We will catch up again next month. Until then, have a prosperous and healthy new year. Let's Go Pens!       

Brand Drives Everything

All the best,
BD&E


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