As part of a comprehensive brand analysis, BD&E learned that something happens at PC. Something that opens minds to new ways of thinking, and offers students face-to-face learning experiences and countless ways to live and serve. This, in turn, ignites inspiration ----  inspiration about life and inspiration that will stay with them for the rest of their lives.

 

Through the new brandline, "Be Inspired for Life," and a series of "What If" scenarios, pertinent topics are posed to engage prospects in the possibilities before them. We tell the PC brand story through student experiences, faculty perspectives and successful outcomes of alumni. Inquiries and interest in PC are then captured and channeled through a multi-faceted integrated marketing plan. Next up: admissions marketing materials, digital advertising, social media, video communications and a newly inspired website.