Brentwood Bank engaged with BD&E to create and implement a comprehensive brand strategy driven by the fact that the Bank is fiercely committed to the community it serves. BD&E developed "The Bank of Choice in the South Hills," which captures Brentwood's community approach to banking, and highlights Brentwood employees who deliver superior customer service and fully understand their customers' needs.

In order to enhance the Bank's presence in the marketplace and promote brand awareness, BD&E established an all-inclusive advertising campaign featuring outdoor, online and print placements focused in the South Hills of Pittsburgh. In addition, BD&E assisted with the branding and interface design of their mobile banking application, and produced a year-end report highlighting 2014's continued fiscal success.