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Welcome to the September edition of our eNewsletter. Inside you will find BD&E happenings, ideas we would like to share and, of course, the Bella update.
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Branding in Denver, Colorado
Spotlight on Arapahoe Community College.
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Arapahoe Community College offers more than 100 degree and certificate programs across three campuses in the Denver, Colorado, area. Next year, 2015, marks the college's 50th anniversary celebration, and to ensure positive growth into the future, Arapahoe engaged BD&E to focus on marketing strategy and rebranding efforts.
To coincide with Arapahoe's mission, values and its location at the foot of the Rocky Mountains, we developed an inspiring brand promise of "Move Mountains" to lead the efforts. We changed the college's identity to feature a more familiar acronym, ACC, and created a new aesthetic approach based on the local landscape's geometry. Print ads, brand standard guidelines, website and collateral templates were developed as well.
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