Welcome to the February edition of our eNewsletter. Inside you will find BD&E happenings, ideas we would like to share and, of course, the Bella update.

An Exceptional Partnership  

Spotlight on The Watson Institute.           

The D.T. Watson Home for Crippled Children was established in 1917, and has been meeting the educational and medical needs of children with disabilities for more than 95 years.  

In 1999, the organization was renamed The Watson Institute and BD&E was retained to develop the institution's overall branding and a new graphic identity. Shortly after the successful completion of that effort, Jeff Flick, President and CEO of BD&E, was approached to become a member of the Board of Trustees where he today serves as Vice Chairman.  

Earlier this school year, BD&E designed new signage and teamed up with Sign Innovation for the fabrication and installation at The Watson Institute's Sewickley, Pennsylvania location. This new signage better aligns with the overall mission and values of The Watson Institute brand, and allows for students and families to locate the Center with ease.

@ BD&E

Emily Goes for the Gold!   

Emily Jenca, BD&E Account Coordinator/Planner, shows off her curling skills at the Pittsburgh Penguins' Sponsor Summit. Members of The Pittsburgh Curling Club taught attendees how to throw, slide and sweep like the pros. After learning the rules of the game and running some drills, Emily's team faced off against another and won 2-0! Who knows, maybe we will see Emily on the ice in PyeongChang in 2018.
 Catching Up with Bella
Is this the Winter of our Discontent?

Bella awakens from her morning nap, ready for her afternoon stroll. With salty paws and damp fur, she dreams of warmer weather, perhaps weather suitable for swimming...yes. Refusing to notice her shadow, Bella then predicts an early Spring.

Unlike Punxsutawney Phil, who emerged from his lair in front of thousands of adoring fans to predict six more weeks of wintery fun.
Thanks for your time. We will catch up again next month. Until then, we would like to welcome home and congratulate all of our Olympic Athletes. USA...USA...USA...!     
Brand Drives Everything

All the best,

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