Welcome to the January edition of our eNewsletter. Inside you will find BD&E happenings, ideas we would like to share and, of course, the Bella update.

WYEP, Where the Music (and Branding) Matters. 

Spotlight on WYEP | 91.3 FM.           

We are thrilled to join WYEP in the celebration of its 40th anniversary, and the unveiling of its newly designed identity. BD&E was asked to refresh the existing logo to better represent the vibrancy of the organization. As a station sustained through public support, maintaining the brand equity in the iconic "dancing man," which is synonymous with the station, was our main objective.

WYEP began broadcasting in 1974 from a basement in Pittsburgh. Today, it has grown to become an independent voice in the Pittsburgh community, providing diverse programming to more than 90,000 listeners per week. We are proud to be part of the new branding and future positioning of this well-loved, Pittsburgh entity. Happy 40th to WYEP!  

@ BD&E

Music and its healing powers. 

BD&E Production Designer, Mary Bryant, is no stranger to the power of music. For the past seven years, Mary has visited Harbour Senior Living, in Greentree, to entertain and engage the residents affected by dementia and Alzheimer's disease.

With the help of a keyboard and an acoustic guitar, the group encourages smiles and sing-alongs. "We find that even when someone can't speak, there's a communication that happens when we play music. Serving this community of ever-growing, yet somewhat forgotten people is important to me," said Mary. "These are parents and grandparents; someone's beloved aunt or favorite uncle. When I see a smile on an elderly face, it's a beautiful smile! And it changes my outlook, too!"
 Catching Up with Bella
Once a therapy dog, always a therapy dog

Bella played Santa's elf this holiday season when BD&E donated 25 "Baby Bellas" to the Free Store for the annual Braddock Community Christmas party. Thousands of other presents were distributed to community members including 30,000 pounds of Legos. Santa Bella loved making an appearance and was ready to offer her therapy dog services to all in need of a hug.

The Free Store receives surplus and donated goods and redistributes them to residents in need, and is just one of the innovative solutions that Mayor John Fetterman and Gisele Fetterman have implemented in an effort to revitalize Braddock.
Thanks for your time. We will catch up again next month. Until then, have a healthy and prosperous new year. Go Team U.S.A.!     
Brand Drives Everything

All the best,

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