Expect a University Rich in History and Heart

Located in Farmville, Virginia, Longwood University is the 4th oldest public institution in the Commonwealth of Virginia and provides an exceptional liberal arts education to nearly 5,000 undergraduate and graduate students.

 

BD&E was awarded the opportunity to create and implement an integrated marketing communications plan to reach Longwood University's strategic goals. A brand refresh coupled with print and digital tactics were included in an effort to increase brand awareness and comprehension. BD&E is also creating a series of admissions pieces to further impact the recruitment process.

 

Hot off the press is the tabletop brochure, the first admissions piece of the series. BD&E created the conceptual theme of "Expect" to express core brand messages in an inviting and intriguing manner throughout all materials in the series. With one piece finished, and many in the works, we are eager to see the entire set in action.

Corey Tees It Up in Scotland.

Corey Martinez, son of BD&E Executive Vice President/Creative Director, Kristina Martinez, can check off #1 on his bucket list! This summer, as a designated member of the USA DII Golf Team, Corey competed in St. Andrews, Scotland, where he walked in the footsteps of golf's greatest legends. The trip included rounds on several of the St. Andrews' courses, but in order to secure a tee time on the Old Course, Corey and his teammate camped overnight on the course. As he finally approached the first tee, he was overcome with emotion, and claimed that for a fleeting moment, he forgot everything he knew about golf...until that first ball hit the fairway.

Beach Baby, Beach Baby.

Bella has spent the past month digging into vacation destinations and planning her annual getaway. Even though this Pittsburgh summer has been a hot one, these cool August mornings have persuaded her to head south. As an avid swimmer, Bella is sure to pick a beautiful beachy spot to land, and she may even give surfing a try! She'll be a Golden Retriever basking on the golden shores of the Atlantic, monkey toy in her mouth.

Have a great vacation suggestion? Send her an email, or tag @Bella_topdog on Instagram to get in touch. She will be waiting to hear from you!