BD&E Masthead

Welcome to the April edition of our eNewsletter. Inside you will find BD&E happenings, ideas we would like to share and, of course, the Bella update.

ญญญญญญญญญญญญBD&E Rebrands $1.5 Billion Company

Spotlight on Gateway Health       
Gateway Health Plan is now Gateway Health. The 5th-largest private company in the greater Pittsburgh region, this company serves the needs of more than 300,000 of Pennsylvania's at-risk and most vulnerable citizens.

Gateway Health Plan approached BD&E for its comprehensive branding and corporate identity needs. "We needed a change that would set us apart and complement our forward-thinking innovation and position us as an industry leader," stated Michael Blackwood, President and CEO, Gateway Health.

Working directly with Gateway Health's senior management team, BD&E conducted research that yielded two simple, yet impactful recommendations ---- drop the word "Plan" from the corporate brand name, and evolve the company's existing bridge logo into a conceptual bridge icon. This new Gateway Health icon exemplifies the connection of services to members and the community, symbolizing a modern pathway to health: in essence, "A better way." 

Welcome Miss Felicity Katerina
We would like to join our friends at Fairmont Pittsburgh in celebration! Brian Calder, Director of Sales and Marketing, and his wife, Katie (Katerina), welcomed their daughter, Felicity, into the world. Mother, father and baby are doing great!  

@ BD&E
BD&E welcomes our newest addition

We are very excited to introduce you to the newest member of team BD&E, Paul DiClaudio. Paul will function as a Brand Strategist / Designer.

Paul is an award-winning designer and art director, and has spent the past decade developing his unique design flair, working in diverse fields including advertising, publishing and marketing communications. He is experienced in the nuances of branding, interactive, print, outdoor, and broadcast. Paul is energetic and passionate about his work, and brings this enthusiasm and vitality to each and every project he develops.
 Catching up with Bella
Earth Day Dog
Bella @ Earth Day

Yes, earthlings, Bella loves planet earth, too.

She was recently spotted volunteering at this year's Earth Day celebrations. Bella was given the task of welcoming and registering individuals for nature walks, bird-watching and mushroom hunts throughout the 151-acre nature reserve.

Bella wanted to be the "Walk Leader" for the bird-watching event; she felt she had a lot to offer on the subject of birds. The fine folks at Frick Environmental Center did consider her suggestion but, in the end, decided that Bella would be far "too enthusiastic" to lead that particular walk. 
Thanks for your time. We will catch up again next month. In the meantime, spring has sprung! Enjoy the warmer weather and wonderful colors of the season. Go Pens!
Brand Drives Everything

All the best,

412.458.3336 | Web | Email

ฉ 2013 BD&E, Inc. All rights reserved.

Follow us on:
facebook BDE Blog YouTube Twitter LinkedIn