|
USA Rice and Partners in Mexico Refine Promotions
|
|
| | Gluten free in any language |
MEXICO CITY, MEXICO -- Last week, USA Rice conducted its second annual Advisory Board meeting with 30 participants and partners to discuss USA Rice activities in Mexico and ideas for successful future implementation. Participants included representatives of the rice trade, supermarket chains, press, publishing companies, restaurants, culinary schools, private organizations, and the U.S. Department of Agriculture's Agricultural Trade Office in Mexico City.
"USA Rice does a lot for our institutions," said Marco Mendez, chef at the Dijon Culinary School. "We stand ready to help promote U.S.-grown rice in the foodservice sector, so these planning sessions are quite helpful."
USA Rice has worked with more than 70 culinary schools over the past several years as a means of strategically building a network of U.S. rice ambassadors. Many of the students who had previously participated in USA Rice activities are now in decision-making positions in other culinary schools, restaurants, and hotels throughout Mexico and are continuing to promote rice in their sector.
During the meeting, USA Rice also shared two recently produced promotional videos that are online and available for partners to use. The first, "Arroz Saludable" ("Healthy Rice"), discusses the nutritional benefits of rice and clarifies negative myths about rice, including that rice is fattening and not nutritious. The second video is venturing into a new area here - gluten free. "Arroz Libre Gluten" ("Rice is Gluten Free") explains the little understood conditions of gluten allergies and celiac disease.
"Everyone appreciated the concise, informative nature of the videos and requested copies to have at their institutions," said Gaby Carbajal, the USA Rice contractor in Mexico, who attended the meeting. "There was also interest in creating new materials and posters about gluten free living to be displayed in the rice aisle at supermarkets, and USA Rice has committed to developing these materials."
Carbajal added, "We got a lot of good feedback at this meeting on the effectiveness of our promotions program. It's a great way to connect with stakeholders and share up-to-date information, and we plan to continue to hold these meetings on an annual basis."
|
| CME Group/Closing Rough Rice Futures | CME Group (Prelim): Closing Rough Rice Futures for November 2
| November 2015 | $11.885 |
+ $0.275
| |
January 2016
| $12.170 |
| |
March 2016
| $12.430 |
+ $0.270
| | May 2016 | $12.685 |
+ $0.270
| | July 2016 | $12.920 |
+ $0.305
| | September 2016 | $12.535
|
+ $0.295
| November 2016
| $12.535
|
+ $0.295
|
|
|
In the News
| |
Around Washington
Senate Republicans are forcing a debate over the Obama administration's Clean Water Act rule this week, while the House could debate raising truck weight limits, another priority for agriculture, as part of a long-term highway funding bill.
Around the Country
This shift from processed foods, distrust of major food companies by millennials, growing concerns about ingredients, and issues surrounding GMOs, animal welfare, and antibiotics have been referred to as "The War on Big Food."
Tariffs and Trade
Virtually all imports of U.S. rice are prevented from entering the high-value retail market, and U.S. exporters are, as a result, unable to develop year-round marketing plans and consumer relationships, according to a USA Rice report, submitted to USTR last Friday.
|
|
|
|
|
| Upcoming Events | Events Calendar
|
| Mission Statement | | USA Rice is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses. |
| About Us | Editor: Michael Klein,
(703) 236-1458,
mklein@usarice.com
Fax (703) 236-2301
2101 Wilson Boulevard, Suite 610
Arlington, VA 22201
This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of USA Rice.
Copyright © 2015. Please direct comments or questions to the editor or contact name listed for each story. |
|
|
