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Summer Promotions Help U.S. Rice Dominate Turkish Imports
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ISTANBUL, TURKEY - U.S.-grown rice enjoyed a high profile summer in Turkey this year thanks to USA Rice promotional activities, with quite tangible benefits.
Although domestic rice planting was up in Turkey this year, the U.S. still dominated imports. The first six months of 2015 saw 208,000 metric tons of rice enter Turkey, and the United States accounted for 34 percent of that with 71,500 metric tons, far outpacing the competition. The number two origin was India with only 35,600 metric tons.
Over the course of the summer, USA Rice worked with media contacts throughout Turkey generating 62 articles and recipes featuring U.S.-grown rice in July alone. Almost 2.4 million Turkish consumers were reached.
USA Rice also continued in-store promotions in the market, with 16 demonstrations at two hypermarkets here, reaching more than 10,000 consumers.
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Vietnam Food Association Visits USA Rice
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| Betsy Ward (center) and Bob Cummings (far right) with leadership members of the Vietnam Food Association
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ARLINGTON, VA-- A 10-person delegation from the Vietnam Food Association (VNA) completed a U.S. tour today with a visit to USA Rice's headquarters. The delegation, led by President Huynh The Nang and Secretary General Huynh Minh Hue, provided an overview of Vietnam's rice production and trade as well as challenges and opportunities facing Vietnam's rice sector over the next five years. Vietnam is one of the world's largest rice producers and exporters, and the third largest supplier of U.S. imports. Bob Cummings, USA Rice COO and Jim Guinn, Vice President of International Promotion, explained the structure, role and major program activities of USA Rice and sought clarification about Vietnam's domestic rice support program. "Meetings like today's are important to building relationships with other global traders in rice," said USA Rice President and CEO Betsy Ward who also attended the meeting. "But we have longstanding concerns about Vietnam's compliance with its international trade obligations, and we will continue to press our government to hold Vietnam and other rice producing and exporting countries accountable to their trade obligations." Contact: Bob Cummings (703) 236-1473
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| CME Group/Closing Rough Rice Futures | CME Group (Prelim): Closing Rough Rice Futures for September 1
| September 2015 | $11.595 |
- $0.285
| | November 2015 | $11.865 |
- $0.295
| | January 2016 | $12.160 |
- $0.290
| | March 2016 | $12.420 |
- $0.280
| | May 2016 | $12.665
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- $0.275
| July 2016
| $12.850
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- $0.280
| September 2016
| $11.935
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- $0.220
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In the News
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Around Washington
The North Dakota judge, Ralph R. Erickson, said in his ruling that the states are "likely to succeed on their claim" and that "greater public interest favors issuance of the preliminary injunction." The rule went into effect in most states on Friday. An EPA spokeswoman said that the administration was studying the court decisions "and considering next steps in the litigation."
Around the Country
Some farmers and entrepreneurs say crop producers can get the most from their data by compiling and analyzing it themselves-for instance, to determine the best time to apply fertilizer to their soil and how much. Then, farmers could profit further by selling data to seed, pesticide and equipment makers seeking a glimpse into how and when farmers use machinery and crop supplies.
P.F. Chang's has teamed with America's rice farmers to donate a bowl of rice for every main entrée purchased in the month of September. The goal of the program is to donate 100,000 pounds of rice to Feeding America, which will help feed 1MM people in need.
A concentrated pest presence is a typical challenge associated with late-planted crops. While rice is less susceptible to crop loss due to flooding, ongoing rains delayed initial plantings into early June in eastern Arkansas. Other parts of the state, especially the Red River Valley, saw widespread crop loss as an atypically wet spring was compounded by weeks of outright flooding in June and July.
Around the World
The FAO also says that inventories have been dropping steadily in the world's five biggest exporters, after strong shipments in 2014, and the stock-to-use ratio, the level of inventories relative to domestic consumption and exports, will drop to 19 percent in 2015/16, the lowest since 2007/08.
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| Mission Statement | | USA Rice is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses. |
| About Us | Editor: Michael Klein
(703) 236-1458
mklein@usarice.com
Fax (703) 236-2301
2101 Wilson Boulevard, Suite 610
Arlington, VA 22201
This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of the USA Rice.
Copyright © 2015. Please direct comments or questions to the editor or contact name listed for each story. |
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