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USA Rice Daily
Up-to-the-Minute News on Issues and Activities
Monday, July 13, 2015

U.S. Rice Advertising in Ghana Takes Off 

 

Delightful!
Delightful!  
ACCRA, GHANA--
Amidst an influx of cheap food imports from Asia and other origins, the USA Rice-led Global Based Initiative (GBI) here began a rollout of large format billboards and radio spot advertising in three major cities to raise awareness and create demand for participating U.S. food products: rice, poultry, and peanuts. 

 

The billboard and radio campaign, planned over a six-month period in Accra, Kumasi, and Takoradi, complements other ongoing activities among artisanal foodservice providers within the major economic hub known as the "Golden Triangle".

 

The family bond is extremely important to Ghanaian consumers, and the GBI's generic billboard messages play on this and create a linkage between family and the strong attributes of U.S. food products: healthy, nutritious, and delicious.

 

The radio component of the campaign follows the creative concepts of the billboards, further leveraging industry messaging.  The ads are in English and Twi, (the most dominant local language spoken by 78% of the population).

 

Billboard and radio are the strongest channels for awareness creation and demand stimulation in Ghana because road transport accounts for more than ninety percent of commuting within cities, and FM radio is pervasive in Ghana.

 

Contact:  Eszter Somogyi 011-49-40-4503-8667

Crop Progress:   2015 Crop 30 Percent Headed   

WASHINGTON, DC -- Thirty percent of the nation's 2015 rice acreage is headed, according to today's U.S. Department of Agriculture's Crop Progress Report.

Rice Headed, Selected States 
Week Ending
State
 July 12, 2014  
July 5, 2015  
July 12, 2015
2010-2014 average
Percent
Arkansas
13
14  
18
15  
California
8
16  
17
2
Louisiana
70   
66
75
63
Mississippi
24
25
32 
31
Missouri
11
12
22 
Texas
46
43
54 
52
Six States
23  
25
30
22
CME Group/Closing Rough Rice Futures   
CME Group (Preliminary):  Closing Rough Rice Futures for July 13

Month
Price
Net Change
July 2015
$10.705
- $0.150
September 2015
$10.935
- $0.150
November 2015
$11.210
- $0.145
January 2016
$11.475
- $0.145
March 2016
$11.635
- $0.145
May 2016
$11.815
- $0.135
July 2016
$11.815
- $0.135

In the News

Around the Country

USDA: 'Overwhelming Response' on Conservation Compliance, but Some Still Missing Agri-Pulse

The Agriculture Department is trying to track down as many as 10,000 farmers who haven't reported compliance with conservation restrictions, but officials say the actual number of non-compliant farmers is likely much smaller.

 

Around the World

Careful Water Use Could Ease Climate Threats to Food: Scientists Reuters

Farmers face growing threats to their crops from more frequent drought and other extreme weather in coming decades, but using water more efficiently could help them protect food and water supplies, experts said.

 

Farmers Fight over Water as Thailand Suffers Worst Drought in 10 Years Reuters

Farmers in Thailand's rice-growing Suphan Buri province are becoming increasingly desperate for water to irrigate their parched fields as the nation, a leading producer of the staple food, suffers its worst drought in more than a decade.

 

Food and Nutrition

GMO Labeling is at the Center of a Congressional Food Fight Washington Post

At the center of the conflict is a bill sponsored by Rep. Mike Pompeo (R-Kan.) that would block state and local laws from requiring food labels to disclose genetically engineered ingredients.

 

Tariffs and Trade

U.S. Weighs Completing Pacific Rim Trade Deal without Canada Reuters

The United States, frustrated over the lack of progress with Canada over new rules for agriculture trade, is weighing "contingencies" that could include completing a Pacific Rim trade pact that excludes Canada, according to two sources familiar with the issue.


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