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Hartwig Schmidt (far right) shares information about U.S. rice
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DUBAI, UAE -- This year marks the 20th edition of Gulfood and USA Rice Federation is on the show floor to meet with companies conducting business in the Middle East, Turkey, and Africa. Gulfood attracts importers, manufacturers, distributors, wholesalers, retailers, and government officials from around the world, making this show a central place for USA Rice to tout the quality of U.S.-grown rice and network with potential traders on behalf of the industry.
"This event brings together nearly 5,000 exhibitors from more than 120 countries," said Hartwig Schmidt, USA Rice regional director, international market development. "Gulfood is one of the most coveted shows for exporters and this year more than 600 companies were on the exhibit waiting list; this confirms that our presence here is invaluable for the U.S. rice industry."
USA Rice's booth is inside the USA Pavilion, one of the largest national pavilions in the food section of the show, featuring more than 150 exhibitors. USA Rice displays various types of rice including long-grain, medium-grain, parboiled, and wild rice to attract show attendees and help educate those unfamiliar with U.S. rice. Brochures highlighting U.S. rice facts, recipes, and nutritional information are displayed in both English and Arabic.
Six USA Rice members representing American Commodity Company, ADM Rice, Farmers' Rice Cooperative, Riceland Foods, and Sun Valley Rice are joining USA Rice staff and consultants at the booth to meet with existing trade partners and speak with interested importers.
"The Middle East is a key emerging market for U.S. rice," said Schmidt. "Major markets in the region include Saudi Arabia and Jordan where 2014 U.S. rice exports totalled 101,000 MT and 88,000 MT respectively."
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Eszter Somogyi makes the pitch to potential buyers
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"This trade show is not only a place to collect more than one hundred potential trade leads for our members, but also a place to meet with FAS representatives from Africa and the Middle East," said Eszter Somogyi, USA Rice international program director of marketing. "It is also important to meet up with our existing trade partners in the region to maintain our relationships."
Gulfood remains one of the most significant international food shows for USA Rice. It is an efficient way to connect potential and existing customers in the Middle East region to USA Rice members and also supports our goal of increasing importer loyalty to U.S. rice.
Contact: Katie Maher (703) 236-1453
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