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Now that's healthy
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ISTANBUL, TURKEY -- The USA Rice Federation has been aggressively promoting the health benefits of U.S.-grown rice here to help boost consumption, and garnering a great deal of media coverage as a result.
Seventeen major national newspapers featured U.S. rice articles and recipes with photos during the month of September, and in October, a record 76 articles and recipes were published.
At least 22 regional newspapers and major online media commended U.S.-grown rice for its "outstanding nutrients and great taste" in October, including major daily newspapers with between 3 and 6 million daily readers.
The estimated ad value generated from this positive media coverage exceeded $50,000 in October 2014.
In 2013, Turkey was the twelfth largest export market for U.S. rice, at over 140,000 MT valued at $62 million. In the first nine months of 2014, Turkey has jumped to our fifth largest export market, due to paddy rice sales of over 73,000 MT and medium grain, milled rice at 70,000 MT. Thus far this year, Turkey is the third largest export market for medium grain, milled rice.
Contact: Hartwig Schmidt, (011-49-40-4503-8660)