Surefire ingredient: U.S. rice

MEXICO CITY, MEXICO -- Gourmet food is on the rise in Mexico, and trend-watchers say the movement is growing.  To help capture this market, the USA Rice Federation participated in the 8th annual Gourmet Show Expo at the Mexico World Trade Center here last month to promote U.S.-grown rice as "just what the foodies ordered."

USA Rice chefs conducted daily cooking demonstrations and tastings, and distributed brochures and gourmet cookbooks to the 8,000 visitors attending the exposition, including professionals from the high-end, luxury hospitality, retail, and foodservice sectors.

"Our goal here was to demonstrate to key industry decision makers that U.S.-grown rice is the ideal ingredient to prepare aesthetically-pleasing, contemporary, and elaborate dishes to discerning customers, without breaking the bank," said Gaby Carbajal, USA Rice's contractor in Mexico.  "Expo attendees were impressed with the versatility rice provides in creating refined gourmet-quality dishes."

Contact:  Sarah Moran (703) 236-1457

Standing room only

Announcement:           15 October 2014

Tender:                         29 October 2014

Quantity:                      Total                  30,000 MT

                                     Whole-kernel (Brown or Milled)          27,000 MT

                                     Broken (Milled)                 3,000 MT

Shipping Period           15 February 2015

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