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USA Rice Federation is the global advocate of all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.
Thursday, July 24, 2014

USA Rice Forms Promotions Advisory Council in Mexico

Mexican shoppers
Hoping they reach for U.S. Rice!

MEXICO CITY - The USA Rice Federation and Mexican promotion partners met last week to form a "Promotions Advisory Council."  Thirty USA Rice promotion partners, including representatives from the two largest milling and packing companies, Central Market importers/wholesalers, the Basic Food Products Import Council (COAPROB), culinary schools, universities, professional chefs, magazine editors, government officials and others, all joined together to exchange ideas on improving and increasing the usage of U.S. origin rice in Mexico.  

 

USA Rice will host consultative meetings with the Advisory Council at least twice per year, to ensure marketing programs are current and relevant, and continue to increase the sales of U.S. rice.  

 

"We at Sam's Club see our sales of rice increase significantly as a result of working with USA Rice Federation," said Jose Luis Hernandez, Sam's Club, Tepeyac. "We hope for a long association with USA Rice."

 

Juan Luis Jasso, of the Instituto Politécnico Nacional, said, "USA Rice has done an impressive job at greatly increasing the awareness of rice as an economical and healthy alternative in people's diets, and we will help in expanding the reach through the creative ways discussed today."

 

Additionally, USA Rice previewed the new American Origin logo currently being registered in Mexico.  The new logo was well received, especially by the trade, millers, packers, and traders.  "This is a well-conceived program," said Jesus Ramirez, of COAPROB. "It's a 'win-win' for members who take a more active role... the new logo, and other factors will help curb the use of lower quality rice from other origins."

 

Contact: Marvin Lehrer, (210) 663-0360

Razerback Researchers Visit USA Rice   

Dr. Trenton Roberts
Razorback Researcher Roberts on Rice

ARLINGTON, VA - Earlier today, researchers from the University of Arkansas' Division of Agriculture met with USA Rice Federation staff to jointly share research priorities for the coming year and to discuss ways the organizations can complement each other's efforts in outreach to growers.

 

Dr. Trenton Roberts, Assistant Professor of Soil Fertility/Testing with the Department of Crop, Soil, and Environmental Sciences highlighted his work on food safety as well as efforts to maximize grower yields and profitability, including the University's revolutionary N-STaR soil test available to rice farmers.

 

Dr. Richard Roeder, Associate Director at the University's Agriculture Experiment Station, shared sustainability and water quality programs, and suggested ways the University's work could help support the rice industry's application to establish a Regional Conservation Partnership Program with the USDA's Natural Resources Conservation Service.

 

Roeder and Zhu
Director Richard Roeder and
Professor Jun Zhu

"This was a very informative and useful meeting," said Betsy Ward, USA Rice's President and CEO. "The research being undertaken by the University of Arkansas lines up well with the priorities we hear from our members in all sectors of the rice industry."

 

Ward went on to identify several areas where USA Rice could help the University get their messages out, including at this December's USA Rice Outlook Conference in Little Rock, and suggested the organizations get together at least on an annual basis.

 

Contact: Michael Klein (703) 236-1458 

Weekly Rice Sales, Exports Reported   

WASHINGTON, DC -- Net rice sales of 8,200 MT for 2013/2014 were down 82 percent from the previous week and 80 percent from the prior four-week average, according to today's Export Sales Highlights report.  Increases were reported for Costa Rica (5,000 MT), Colombia (4,900 MT), Canada (1,300 MT), Australia (300 MT), and Mexico (200 MT). Decreases were reported for Turkey (5,300 MT) and Haiti (1,100 MT). Net sales of 60,900 MT for 2014/2015 were reported for Mexico (30,000 MT), Turkey (26,300 MT), Honduras (2,600 MT), and El Salvador (2,000 MT).

Exports of 39,000 MT were down 42 percent from the previous week and 16 percent from the prior 4-week average. The primary destinations were Japan (13,200 MT), Colombia (10,900 MT), Haiti (8,600 MT),Canada (2,400 MT), and Mexico (900 MT).

This summary is based on reports from exporters from the period July 11-17.
CME Group/Closing Rough Rice Futures   
CME Group (Preliminary):  Closing Rough Rice Futures for July 24


Month
Price
Net Change
September 2014
$13.085
- $0.035
November 2014
$13.310
- $0.025
January 2015
$13.500
 - $0.030
March 2015
$13.665
- $0.030 
May 2015
$13.825
- $0.015
July 2015
$14.005
- $0.015
September 2015
$13.940
- $0.015


In the News 

Around the U.S.
The Most Water-Consuming States Are The Ones In Drought - Huffington Post
Some interesting maps and graphics showing national water use.

The future of Texas' groundwater supply may be precarious, experts say - ClimateWire
How some Texas communities are dealing with the drought

Small biz owners support EPA water rule, polls says - The Hill
Left leaning group comes out for WOTUS

Some Food Companies Are Quietly Dumping GMO Ingredients - NPR Blog
The Non-GMO Project has certified more than 20,000 products since it launched in 2007, and Westgate says this is one of the fastest growing sectors of the natural food industry, representing $6 billion in annual sales.

Around the World
Word of the Week: Poison Rice - China Digital Times
Political cartoonist pokes fun at Chinese pollution problems

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Mission Statement
USA Rice Federation is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.
About Us
Editor: Michael Klein,
(703) 236-1458,
mklein@usarice.com

Fax (703) 236-2301

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Arlington, VA 22201

This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of the USA Rice Federation

Copyright © 2014. Please direct comments or questions to the editor or contact name listed for each story.