SACRAMENTO, CA -- The California Rice Commission (CRC) has developed an infographic to clearly and effectively communicate on water issues in the state and where rice fits into the debate.

"It's our experience that there are a lot of misunderstandings and misperceptions about water use in rice," said Jim Morris, Communications Manager for the CRC.  "Probably because water is so visible in rice fields when compared with other crops. We wanted to take the opportunity to put it all in perspective."

And they do.  According to the graphic, the amount of water the state of California uses to keep the Sacramento Capitol Mall green could be used to produce one million servings of rice.

Morris said the infographic was just one way they are communicating on this important issue with their core audiences -- legislators, regulators, decision makers, opinion leaders, the media, and the general public -- and he said initial reaction to the infographic has been very positive, particularly on social media.

You can view the original CRC tweet and retweet it here.

https://twitter.com/RiceNews/status/458996890965934080/photo/1

Contact:  Michael Klein, (703) 236-1458

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