Memphis Chapter - Society for Information Management
                                      Quarterly Newsletter  |  2015, Vols 2&3
About the Newsletter
The Quarterly Newsletter provides an overview of SIM Memphis Chapter news, upcoming meetings, events, and location community outreach programs.
Executive Summary
Membership News - Your Member Profile  
Invest just a few minutes in your Profile and start exploring today!  ...more>> 

Membership Renewal Time 
As the year winds down, look for your renewal notice email along with a link to renew. ...more>>
Welcome New Members! 
The chapter welcomes both new and returning members.....more>>

Members In The News
Award winning SIM members! ...more>>
Community Outreach
US First FRC league in the High Schools
SIM sponsored team excels in competition!  ...more>>

Safe techie hang-out for teens...more>> 
Programs in Review
A Recap of Q2 and Q3 Programs ...more>> 

2015 Strategy Series for Executives  ...more>> 

Special Updates
SIMposium 2015 is November 1-3, 2015, in Charlotte, North Carolina. There is still time to register.

Click here to register. ...more>>

Memphis Chapter Leadership
The 2015 Memphis SIM Board. Here to serve!. ...more>>

 For more information on all Special Updates, please click here Special Updates ...>.
Membership_NewsMembership News
by Susan Caldwell
Membership_Profile - Your Membership Profile
Your Memphis SIM Chapter is on the move. We are moving our back office administration to take advantage of the platform utilized by other chapters internationally. To ensure a smooth and accurate transition, we need your help.

Each member has a profile, much like a LinkedIn profile, but only visible to the other members in SIM. With peer networking one of the top reasons members join, maintaining an accurate profile is a great advantage.

On Saturday, October 10, each member should have received an email with instructions on how to complete or update your profile. If you cannot find or did not receive this email, please contact

While you're there, explore all the things you can do with your profile... add a head shot, upload a resume, set your preferences, search for members in other chapters. Look at our chapter pages and the global pages as well. Invest a few minutes in your Profile and start exploring TODAY!

Yes, another year is winding up and you know what that means...Membership Renewal time! Watch for your renewal notice email along with a link to renew. Due to our very successful Strategy Series which helps subsidize our operational costs, we are again able to hold our dues at the same level as we have for the last 8 years! And, in addition, we are pleased to offer a 10% discount for dues paid before December 31, 2015. Since our dues include a program with 10 seated dinners and a holiday party for you and your guest, you can quickly see that our dues are a huge bargain.
If you participated in the renewal process last year, you will find the new back office has a different look but is much streamlined. You may pay by credit card or company check. Your invoice will be automatically generated with the 10% discount applied. If you have any problems or questions, do not hesitate to contact our SIM National membership coordinator, Sasha Radulski, at, 856.437.4665.

New Members!

Membership is excited to welcome these new and returning members to SIM Memphis. We all look forward to getting to know you and seeing you often!

Mark McMath
Methodist LeBonheur Healthcare

Mark joined Methodist Le Bonheur Healthcare in 2015 as Senior Vice President and Chief Information Officer. In his new role, Mark is responsible for delivering highly reliable and innovative corporate IT services to the 12,000 associates and 2,000 physicians that provide nationally recognized healthcare services to communities in Western Tennessee, Northern Mississippi and Eastern Arkansas. Prior to joining MLH, Mark served as CIO and VP of IT, Clinical and Support Services at IU Health Bloomington in Indiana. His regional responsibilities included the laboratory, radiology, pharmacy, IT, program management office, telecommunications, medical and clinical informatics, supply chain, patient transport, clinical engineering, food and nutrition services, environmental services, facilities and construction, property management, emergency management, and security. He began his career with IBM in the Midwest and served as VP and CIO with Clinical Laboratory Partners in Connecticut and with Hamilton Health Care System in Georgia.

Under his leadership, IU Health Bloomington and Paoli completed an enterprise wide strategic IT plan that received national recognition (2009 McKesson VIP Classic Award and 2008/2010 Most Improved Most Wired designations) and included CPOE, medication reconciliation, progress notes and the development of a profitable health information exchange. Implementation of the plan resulted in further improvements in the quality, safety and coordination of care as well as annual savings of $6,865,072 ($5,771,360 to the bottom line and $1,093,712 in avoidable savings).

Mark is Lean bronze certified and served as the executive sponsor of the peri-operative value stream. He is a member of the Rotary Club of Memphis and serves on the HealthLINC board of directors, Indiana University's Kelley Institute for Business Analytics Advisory Board and Purdue University's Krannert Business School Alumni Adopt a Team mentoring Program.

While Mark is new to Memphis and our chapter, Mark is not new to the SIM organization. Previous to his move, he was an active member of the Indianapolis SIM chapter. Welcome to Memphis, Mark!

Andy Field
Senior Technical Principal
FedEx Services

After a "sabbatical" for a couple of years, we welcome Andy back to SIM Memphis.

Andy has broad experience in many information technology disciplines in both hands-on and leadership roles abroad (Germany, Australia, Canada) and in the US spanning retail, financial services, health care, manufacturing and government. He has in-depth knowledge of data architecture, business intelligence, data warehousing, master data management, data governance, enterprise data architecture and integration.   His roles have included Sr. Manager, Enterprise Information Management for International Paper, VP Data Architecture and Governance for First Horizon National Corporation, Sr. Director, and before coming to Memphis, Enterprise Information Management and Privacy Officer for Deluxe Corporation. Andy recently joined FedEx in the position of Sr. Technical Principal. Welcome back, Andy!

Our members from the University of members have brought home several awards.

Best Paper Awards 
The Fogelman College hosts an annual best paper competition to recognize the success of College faculty members when they have made significant research contributions to their discipline across two categories of research: conceptual/theoretical and empirical.  This year, several of our SIM members on the Business Information Technology (BIT) faculty won best paper awards in each category:

Empirical Category:  Bill Kettinger and his team for "IT and Agility in the Social Enterprise: A Case of St. Jude Children's Research Hospital's 'Cure4Kids' IT Platform for International Outreach," Journal of the Association of Information Systems, 15(1), January 2014, 1-32.

Conceptual/Theoretical Category:   Bill Kettinger and Robin Poston, "Mindfully Experimenting with IT: Cases on Corporate Social Media Introduction," Journal of Database Management, 25(2), April-June 2014.

Teaching and Mentoring Awards

Teaching excellence at the undergraduate and graduate levels is recognized for BIT faculty members and SIM chapter members:

Judy Simon - Teaching Beyond-The-Classroom Excellence Award (Undergraduate)

Mark Gillenson - Engaged Creative Teaching Excellence (Graduate Masters)
Mentoring awards recognize faculty members who mentor doctoral or masters students on research projects that yield A+ rated journal publications.  BIT faculty and SIM member winner:

Bill Kettinger - Research Mentoring Excellence Award

Congratulations to all!

Clockwise from upper left - Bill Kettinger, Mark Gillenson, Robin Poston, Judy Simon 
OutreachCommunity Outreach
by Ed Charbonnet
 US First FRC league in the High Schools
SIM has members active in 2 High Schools - White Station and Collierville.
The White Station team made a trip to the Atlanta regional where they placed in the top 20 out of 66 and thus made it into the first round of the playoffs. After 2 playoff heats they missed getting into the higher playoff round by just a few points. 
The team was very excited with the results since this is only their second year and some teams have been at this 16 years.  They placed only about 45th last year and have great plans to learn more during the off season in preparation for next year.
While the next season does not officially get underway until January 2016, the White Station High School students are so excited some met over the summer to help prep for next season.

SIM helped remodel a large classroom closet at the school to establish a permanent workbench and organization for the tools and supplies. We are building proto-type boards to have comprehensive technical training during the fall.
Robotics also shared the stage at the 2015 Strategy Series for executive. As Ed Charbonnet reflected, "I believe that the presence of those high school and middle school robotics teams did a great deal to let the attendees see up close and personal how much our outreach money is touching young lives in very positive ways.You could really feel their excitement. Furthermore, letting them operate their BOTS in the main hall added to their visibility. The hypothetical became tangible!"

Many thanks to SIM and other sponsors that make this possible. 

According to Ed, our biggest limiting factor to help the teams more is a shortage of people prepared to be mentors. If you are interested in being a mentor, Ed can be contacted at
 Cloud901 is teen learning lab housed at the Benjamin L Hooks library that provides teens a fun, free and safe environment for teens (ages 13-18) to brainstorm, create, present, and showcase art through high-tech digital skills learned through projects, workshops, individual, and co-learning with the assistance of mentors.
In the ribbon cutting ceremony held September 16+th, Library Director Keenon McCloy recognized the Memphis Chapter of SIM as an early supporter of this initiative providing funds to help raise the more than @2 million needed for construction to move it from concept to reality. An area called the Gadget Garage was established to acknowledge SIM support. The Gadget Garage is an area for secure equipment storage and of charging stations.
Cloud901 is a space with: video and audio production labs; editing and mixing stations; formal and informal learning areas; digital and analog displays; a performance area; a Maker Space; and brainstorming, homework, and collaboration zones.
Teens can make and edit video and audio, use hi-tech equipment such as the 3D printer, perform and create art, and think, brainstorm and collaborate on ideas in Cloud901, using self-guided learning, expert-led workshops, and with other teens, mentors and volunteers.
Memphis Mayor AC Wharton spoke at the ribbon cutting. He said that Cloud901 is the largest undertaking of its type in the country.
A large contingent of SIM Board members attended the ribbon cutting.
For more information on Cloud901, please click here.

by Ahmed Esmail

Programs in Review 
April Program - Special Event: A Taste of RLF

Phil Zwieg, current Director and Facilitator for the Regional Leadership Forum Sponsored by the Society for Information Management (SIM) familiarized us with RLF. Some of the life changing experiences from RLF that was discussed are as follows:
  • Create a clear vision for your future and how to make it happen
  • A unique understanding of your personal leadership style
  • An enhanced ability to connect with others in a genuine, inspiring way
Phil, explained the importance of professional growth and leadership, not only for current Information Managers, but for the next generation of Information Managers.



May Program - Strategy Series Round Table Discussion

 Kevin Morgan, Director of Brand Performance Support at Hilton Worldwide led the Strategy Series Round Table discussion. Kevin discussed the importance of the Strategy Series, SIM Memphis Chapters' biggest event of the year. This one event funds the annual community outreach programs. This has helped SIM Memphis give back over $400,000 to the community. Kevin talked about the great success of last year's event and how to continue to improve and make this year's event even better.  
June Program - The Emerging Risk of Cyber Crime

Scott Augenbaum, Special Agent of the Federal Bureau of Investigation (FBI) Nashville office, spoke about the reality of Today's Cyber Crime. Scott shared the latest threats that the FBI's been monitoring over the last several months. He also shared of recent breaches in the region and how they could have been prevented. Scott also informed the Memphis Chapter of the many great resources that the FBI provides on a local level and a national level. We also had a local Memphis FBI agent Gerard Cocuzzo and current Infragard President Joe Skinner, talk about the local Infragard chapter and how they are working together to reduce the risk of attack

July Program - SIM Triple Play - THREE Events in July!

While SIM Memphis normally hosts one meeting per month at the familiar east Memphis Crescent Club venue, for July, the Programs Committee coordinated three events at premier Memphis locations. Members were excited to have the opportunity to tour the state of the art data center at International Paper, the newly opened Bass Pro Shop at the remodeled Pyramid and a V.I.P. behind the scenes tour of the Memphis International Airport.  

August Program - IT Innovation Panel

James Tantaro, Strategy & Innovation Executive - , Joe Cutrell Director, Strategy & Innovation - AT&T Global Business Solutions, and Zack Perry Partner - Little Bird Innovation, brought real-world examples on how to develop winning strategies and strengthen your organization's capacity to drive innovation. The roundtable discussion covered the following:
  • Building innovation into the strategy development process
  • Designing innovative, go-tomarket strategies that fuel growth
  • Creating more value and secure a competitive advantage
  • Identifying and exploiting new markets that are uncontested
  • Applying creative strategies to market your business offerings
September Program - Strategy Series for Executives

Miss Tennessee, Hannah Robison,
served as the keynote lunch speaker at the 29th Annual Strategy Series for Executives hosted by SIM Memphis. Strategy Series is the premier IT conference for the Mid-South region. It took place on Wednesday, September 30th at the Hilton Memphis.  Robison spoke about her passion for STEM education and assisted our SIM Chapter members with the distribution of grants totaling $33,000 to the Boys & Girls Club of Memphis, Teen Tech Camp, U.S. FIRST Robotic (Shelby County Schools) and U.S. FIRST Robotic (White Station).  Additional funds will be donated to local SIM chapter member development grants throughout the year. Over its 29 year history, the Strategy Series has funded an estimated $433,000 in community outreach, STEM grants, and learning experiences for students in the Memphis and Mid-South area.
The day got off to a rousing start with Brian Schul, pilot, author and motivational speaker. Ken Edmundson, local entrepreneur, author and business coach gave the afternoon keynote.
Throughout the day, the nearly 250 executives and practitioners where treated to engaging breakout sessions and panel discussions covering topics from innovation to security to business development.
Jana Branham was recognized as SIM Memphis leader of the year.
The membership committee described this year's Strategy Series as phenomenal not only in sheer numbers but in people who registered and actually showed up. Our membership showed their engagement by showing up in the largest number and largest percentage ever.
A special thank you to our members, sponsors and all those associated with this year's Strategy Series for Executives.
Brian Shul 
Jana Branan (left), Diane Coons 
Miss Tennessee, Hannah Robison
Ken Edmundson

Special Updates

Simposium 2015

SIMposium, the premier conference for technology executives, practitioners, and business leaders is right around the corner. This year, the conference will be held in Charlotte, NC starting November 1st and running through November 3rd. For more information, watch the video at SIMposium - video.


Register now by clicking here.     




Memphis SIM 2015 Leadership Board  


President - Michael Jones

Vice-President - Jarrett Morgan

Treasurer - Jim Boyd

Governance Chair - Michael Boyd

Strategy Series Chair - Kevin Morgan 

Strategy Series Co-Chair - Josh Siddon

Membership Chair - Mason Rotelli

Membership Co-Chair - Susan Caldwell

Programs Chair - Ahmed Esmail

Community Outreach Chair - Danita Macon

Community Outreach Co-Chair - Ed Charbonnet

Marketing Chair - Darrell Price

Marketing Co-Chair - Debbie Smith

SIM International Liaison - Rick Pride

Immediate Past President - Mario Simmons


Please click here for board member bios 


Next Program

November 05, 2015  
Startup Memphis Tour 
Emerge Memphis and Score



Have SIM Memphis News to Share for the Next Quarterly Newsletter?
Please email our  Marketing Chair, Darrell Price


SIM Memphis

2015 Board of Directors



Michael Jones



Jarrett Morgan



Jim Boyd



Mason Rotelli

Susan Caldwell 



Ahmed Esmail
Joe Cutrell 



Danita Macon

Ed Charbonnet



Darrell Price

Debbie Smith



Kevin Morgan

Josh Siddon



Rick Pride 



Michael Boyd


Mario Simmons

Newsletter Contributors
Susan Caldwell 
Ed Charbonnet
Ahmed Esmail
Darrell Price and Debbie Smith, Editors