In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place when publishing content, no social presence of their own, and so forth.  

Constantly creating interesting, informative, and engaging content day after days is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What is the "hot" topic right now we need to be talking about? Ask any marketing manager who is responsible for content creation will tell you there are plenty of days when they just don't have the spark or drive to push out one more piece of content. But just because you can't think of something new to write about, that doesn't mean you can't use older content to earn new links.

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, and basically help to make a name for yourself and generate exposure in the industry. Articles and blog posts are great for SEO because they are text-based and the search spiders can "read" the whole thing.