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There are many benefits to guest blog posting. It's a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place to put a link back to your website. It's best practice to "nofollow" this link so that the post doesn't just appear as a way to manipulate your search rank, but to drive traffic back to your site.

If you're willing to put the time in, social media is great for business. It serves as an outlet to inform your target audience, gain exposure, and make connections. Yet, it's not always going to be sunshine and rainbows. A social media page opens your business up to receiving comments of any variety. And they might not always be good. Every business is bound to receive a few negative comments on their page here and there.

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/won't/can't do. The better our clients understand the rules of link building the better their results will be. Don't go black hat (for even a minute). More than once I've been asked to just "try" a spammy or black hat link building tactic to see what happens (it can't be that bad, right?) and more than once we've had to put out foot down and say no.