Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking why their site hasn't rebounded yet. And how long would it take for the link building (that we just started mind you) to help grow their organic presence past their old ranking point. I had to remind this client that just because you make a change on your website today, it might be days, weeks, or even months for Google to recognize and count those changes for or against your site. They rewrote that content back in January and the penalty came down in March (possibly in conjunction with a Panda update), so if it took a few months for the negative effects to hit why would the positive come any faster?

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When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it's not already. It's a fairly simple process and it's free information straight from the almighty Google. Without Analytics data it can be difficult, if not impossible to see the full picture in terms of how an SEO campaign helps to improve website performance.
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