With every algorithm update, SEO becomes more complex. However that isn't to say that as a website owner, you don't have any control. There are certainly simple, straightforward ways to protect your website from any SEO related fallout. This is by no means an exhaustive list, but here's a high level list of ways to keep your website on the "good" list: 1) Hire a reputable SEO provider. Whether you are hiring an in house team member or outsourcing to an SEO agency, website owners need to understand that the industry isn't regulated.  

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There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it's not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day by day or even minute by minute basis and are based on factors that can't be controlled including search history and search location. However, is this to say that a keyword ranking report should be ignored entirely?  

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It's one thing to be "doing" content marketing. Nearly every business today can say they are "doing" content marketing to some extent. It's another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to maximize your content marketing efforts. A good content marketing plan is more than writing and posting blog posts when you can find the time.
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